About Us / Management Team

Our people are accredited in all major search engines, have years of experience and can bore you to death with their knowledge of search terminology. If you want us to wow you with what we know about online search tools, we can pontificate with the best of them.

But we also use our right brains. We develop creative campaigns that speak to your customers’ needs, that address their unique situations and that deliver what they’re actually searching for. We design advertisements that deliver and landing pages targeted to our clients’ needs. Our campaigns don’t just look good; they’re designed to perform.

To appreciate how we can help you build your business with search-based marketing, however, you first need to meet our team.

Frank Coyle, President

Frank Coyle brings a track record of taking companies to number one in their markets. These include Paul Allen’s Asymetrix Learning Systems, as Director of Marketing in the online learning market, Detto Technologies as VP of Sales and Marketing in the PC Migration space, and Arabesque Software, as VP of Marketing in the personal information market.

Frank has spent the last 19 years in Marketing and Sales prior to which he had extensive experience in both Finance and IT. He most recently ran an internet marketing consulting practice where he provided search expertise to small and medium sized businesses. Frank also brings a strategic marketing consulting background to Point It, with clients including Microsoft, Adobe, and GemStar-TV Guide.

Frank received a B.S. in Mathematics from the University of Glasgow, Scotland, and an MBA from the Stanford Graduate School of Business.

Jon Lisbin, Principal & Founder

Jon Lisbin is a genuine Internet pioneer, having spent more than a decade developing innovative marketing programs and successful lead generation initiatives to help online companies meet their business goals. Some of Jon’s accomplishments include:

  • Launching one of the first online affiliate programs (prior to Amazon.com)
  • Growing FreeShop’s affiliate program to more than 80,000 members
  • Managing multi-million dollar online ad budgets

Prior to founding Point It, Jon managed online acquisition solutions for NetReflector, a Seattle-based online research firm, FreeShop.com (now Aptimus), an online customer acquisition provider, and Network Commerce. He launched Point It to leverage that experience and build a business providing targeted, cost-effective search engine advertising.

As a recognized search marketing expert, Jon has made presentations at Search Engine Strategies, DMA, Ad Club Seattle and the Washington Software Association.  Jon is currently enrolled in the Executive Master Public Administration (EMPA) program at the University of Washington – Evan’s School of Public Affairs.  Prior to that he attended the University of Connecticut and Boston University and earned a B.A. in Communications and an MBA in Management from Fairleigh Dickinson University.

While not helping grow Point It; Jon enjoys hiking and skiing the Cascades, politics, living vicariously through his 9 year old boy, and satisfying his mid-life crisis by riding his motorsickle. He is also on the board of the Entrepreneur’s Network in Seattle.

Sarah Dahlin, Vice President Client Services

Sarah Dahlin has been building and optimizing paid search and display campaigns since 2007, and combines a strong analytical perspective with a love for problem solving.  In addition to overseeing the team of search experts at Point It, Sarah crafts cross-channel media campaigns, manages and optimizes on creative opportunities, and implements and manages paid search campaigns for clients.  Prior to her days in the online marketing world, Sarah worked for a full-service market research company, specializing in qualitative research project management.

Sarah holds B.A. degrees in Communication and Drama from the University of Washington.


Tim Riley is a shirt-sleeve, results driven coach and board member with over 25 years of successful business experience. Tim is presently a principal with GoalMakers, Inc., a coaching organization that has successfully helped business owners and their companies reach their goals on a consistent basis for over 19 years. Tim is also currently the president of AutoWash Systems LLC, a premier car wash development and support firm. Tim was previously CEO of Point It search marketing, a successful, well-respected pioneer in search engine marketing. Tim was also the founder and former CEO of Door to Door Storage, a convenience oriented approach to the self-storage business. Door to Door Storage grew under Tim’s leadership to a national presence serving over 2,000 cities. Under Tim’s leadership, Door to Door was twice named on Inc. Magazine’s 500 fastest growing private companies in America list and on the Puget Sound Business Journal’s Fastest Growing Private Companies list seven times. Prior to that Tim was director of marketing for Shurgard Storage Centers and was an integral part of their expansion and successful IPO. Tim is a third generation native of the Seattle area where he lives with his wife and son. Tim is presently a board member at Point It and is an active member and former board member of the Entrepreneur’s Organization and an alumnus and former board member of the Young Presidents’ Organization and the Central Washington University Foundation.

Contact us today about our unique solution for your unique business needs.