About Point It! |
About|Point It! Management Team
Our people are accredited in all major search engines, have years of experience and can bore you to death with their knowledge of search terminology. If you want us to wow you with what we know about online search tools, we can pontificate with the best of them. But we also use our right brains. We develop creative campaigns that speak to your customers’ needs, that address their unique situations and that deliver what they’re actually searching for. We design advertisements that deliver and landing pages targeted to our clients’ needs. Our campaigns don’t just look good; they’re designed to perform. To appreciate how we can help you build your business with search-based marketing, however, you first need to meet our team. Jon Lisbin, CEO & Founder Jon Lisbin is a genuine Internet pioneer, having spent more than a decade developing innovative marketing programs and successful lead generation initiatives to help online companies meet their business goals. Some of Jon's accomplishments include:
As a recognized search marketing expert, Jon has made presentations at Search Engine Strategies, DMA, Ad Club Seattle and the Washington Software Association. He attended the University of Connecticut and Boston University and earned a B.A. in Communications and an MBA in Management from Fairleigh Dickinson University.  Eric Layland, Vice President & Co-founder
Eric Layland brings a strategic mindset to the challenge of developing business solutions. He embraced Internet technology early on and has been developing tactics that leverage the Internet to improve sales and marketing efforts since 1995.Prior to joining Point It!, Eric served as director of marketing for ITTIA, a Washington-based company that delivers customized data access software for such clients including GlaxoSmithKline, Molson Breweries and the Ohio State University, among others. Eric was an original team member of FreeShop.com (now Aptimus) and served in such leadership positions as business and corporate development, advertising and client services. In the late 1990s, Eric realized the power of a pay-for-performance business model, and he and his team became early adopters of GoTo.com’s Pay-Per-Click concept (now Yahoo! Search). Eric earned a B.S. in Business Administration with a concentration in Marketing from San Diego State University. Patrick Goodwin, Chief Financial Officer
Patrick Goodwin brings over 20 years of executive experience to Point It. During his career he has held the position of Chief Financial Officer and Treasurer for a diverse group of companies in the growing industries of computer gaming, service, hospitality, retail and distribution.
Patrick is adept at building growth infrastructure in the key areas of finance, accounting, administration, human resources and operations. An entrepreneurial executive, he has worked for 4 startup companies including VALVE, Door To Door Storage and Briazz. Some of Patrick’s accomplishments include:
Patrick earned his B.A. in Economics magna cum laude from the University of Washington and his MBA in finance from the Anderson School of Management at UCLA. He is a CPA in the State of Washington. Joe Weller, Client Services Director
As Client Services Director, Joe provides value to key clients, mentors team members and develops tools to better streamline our internal processes. He brought deep experience in marketing communications – including working on the Chevrolet account and managing and developing content on Chevrolet.com – when he joined Point It! in 2005.After leaving the Motor City, he journeyed to the West Coast in search of more cutting-edge website work. In Portland, Ore., he worked for several web development firms, defining requirements and managing site development for such clients as Palm Computing, Freightliner, Danner, Lacrosse Footwear and Nikon. Joe earned a B.A. from Miami University and an MBA in Marketing from Willamette University. Natasha Zweig, HR Manager
Natasha brings more than 15 years of experience to Point It!, most recently providing comprehensive HR leadership to a wealth management firm, where she helped guide the organization through significant change and growth. Her other past affiliations include the Four Seasons Hotels & Resorts and Seattle’s Office of the Prosecuting Attorney. Natasha earned an M.S. in Management from Antioch University-Seattle, and has achieved certification as a Senior Professional in Human Resources. Jessie Zurawski, Office Manager
Jessie joined Point It! in early 2007 as the company’s designated utility player. Jessie’s responsibility varies from managing day-to-day human resources and bookkeeping assignments to handling various administrative tasks with good cheer.Previously, Jessie had nine years of customer service, office management and administration responsibilities for the Universal Cheerleader Association, the world’s largest cheerleading and dance organization. She enjoys getting out on the water in Seattle when the weather is nice and playing Xbox during those other gray, rainy days in Seattle. Jessie earned a B.A. in dance Performance at Kent State University. BOARD OF ADVISORSDoug Gorder is a management consultant for Point It! Previously, he was a co-founder and COO for Vigilos, Inc., an enterprise software company providing physical security management tools to the U.S. Navy, FBI, Washington State Ferries and numerous commercial and financial enterprises. Prior to Vigilos, Doug was a consulting CFO and business advisor for high-tech startups, during which he raised more than $50 million in venture and angel financing, and helped build winning management teams and business strategies for 40-plus companies. He was also a co-founder of The Cobalt Group, which serves the automotive industry and has grown to more than 500 employees. Doug’s 15 years of experience include managing finance and operations for such companies as IBM, US WEST, Aldus Corporation and Vigilos. He also has relevant experiences in project management, strategic business development, contract negotiations, and international expansion which provide Doug with firsthand knowledge, experience, skills and relationships. Doug obtained a B.S. in Electrical Engineering from Washington State University and an MBA in Finance and MIS from the University of Washington. Tim Riley is a shirt-sleeve, results-driven leader with more than 25 years of experience. Tim is the owner and CEO of Auto Wash Systems, LLC, a car wash development and distribution firm founded in 1982. He was the founder and former CEO of Door to Door Storage, which featured a convenience-oriented business model in the self-storage category. Door to Door Storage grew under Tim’s leadership to a national presence, currently serving more than 2,000 cities. Door to Door has been twice named one of Inc. magazine's 500 fastest growing private companies in America and had been on the Puget Sound Business Journal’s fastest growing private companies list seven times. Prior to that, Tim was director of marketing for Shurgard Storage Centers and was an integral part of its expansion and successful IPO. Tim is a third-generation Seattle- area native and resides there with his wife and two children. He has been an active Forum member in both the Young Presidents Organization and the Entrepreneur's Organization |
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