MSN Content Network – Now a Viable Option??

MSN now offers publisher placement performance reporting. This should lead to better Content network performance. Here are a couple notes:

  • Much like Google placement performance reporting, it shows a URL’s performance on the Content network. However, it also shows performance on the MSN Search Network (information which Google does not provide)
  • From what I can tell, you can only pull data as far back as 5/14/09
  • You exclude at the campaign level (via the change settings link), and this only applies to content. So for now, you cannot exclude search network sites

Nice job, MSN!

This entry was posted in Microsoft Bing, Paid Search and tagged adcenter, content network improvements, ppc transparency, site exclusion. Bookmark the permalink.

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