Author Archives: Sam McRoberts
As an SEO by trade, I regularly hear website owners say things like “I want to rank better for these keywords”, or “I want to get more organic traffic to my site”. While those are both great things to look … [READ MORE]
As an SEO, one of the most common questions I get from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know … [READ MORE]
Once upon a time, SEO was simple. Get a bunch of links, be generous with your keyword usage on-site, and bam, you rank. I’m not a fan of people who say SEO is dead (it’s not!) but that type of … [READ MORE]
As the speed of the average Internet connection steadily improves, the acceptable load time for web pages continues to drop. How fast a web page loads can have an impact on bounce rate, time on site, conversion rates and even … [READ MORE]
Each year Google releases 500 or so updates to its ranking algorithm. Many of these changes are small, and fly under the average SEO radar. Others, like Panda, are huge and widely publicized. Recently Google has taken to announcing at … [READ MORE]
SEO, for all intents and purposes, can be divided into two buckets: on-site and off-site. On-site SEO covers things like Title tags, Meta tags, keyword rich content and so on. It also includes indexing and usability factors such as page … [READ MORE]
The crew over at WordStream .com recently created this awesome infographic that does a great job of visually describing just how Google AdWords works. Check it out! © 2011 WordStream – a certified AdWords partner.