Author Archives: Sam McRoberts

As an SEO, one of the most common questions I get from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know … [READ MORE]

Once upon a time, SEO was simple. Get a bunch of links, be generous with your keyword usage on-site, and bam, you rank. I’m not a fan of people who say SEO is dead (it’s not!) but that type of … [READ MORE]

As the speed of the average Internet connection steadily improves, the acceptable load time for web pages continues to drop. How fast a web page loads can have an impact on bounce rate, time on site, conversion rates and even … [READ MORE]

Each year Google releases 500 or so updates to its ranking algorithm. Many of these changes are small, and fly under the average SEO radar. Others, like Panda, are huge and widely publicized. Recently Google has taken to announcing at … [READ MORE]

SEO, for all intents and purposes, can be divided into two buckets: on-site and off-site. On-site SEO covers things like Title tags, Meta tags, keyword rich content and so on. It also includes indexing and usability factors such as page … [READ MORE]

For the longest time how to perform effective keyword research has been one of the most debated elements of search engine optimization.  Pretty much every SEO company and consultant out there has their own process. Unfortunately, not all methods of … [READ MORE]