09/24/08
by jasong
Paid Search
No Comments
The highly anticipated open source platform “Android” has finally arrived courtesy of T-mobile which just announced the first Android-powered mobile phone. Android allows all applications open access to the phone’s functionality. Read the rest…
09/24/08
by jasong
Paid Search
No Comments
Google has introduced a new Submit Your Content microsite. If you’re launching a new site, posting a new video or simply adding a new page, this is a great tool to gain traction fast. Read the rest…
09/23/08
by jasong
Paid Search
No Comments
By now, you all should of heard about the lastest tool coming out of Mt. View: Google Chrome. These days, it seems like everywhere we turn, we’re running into a new Google app or a new Google tool. Check out the story behind the motivation and making of Google Chrome as well as a few tips on how to use it faster.
The Story Behind Google Chrome: http://www.youtube.com/watch?v=JGmO7Oximw8
Google Chrome Shortcuts: http://www.youtube.com/watch?v=Xlh8gSF_hhE&feature=user
09/23/08
by Jon Lisbin
Industry Updates
No Comments
Just thought I’d share some initial thoughts about the new browser from Google.
1. Most intriguing is that it loads pages incredibly fast. I’ve been experiencing more crashes with Firefox lately and IE always seems to run slow. Chrome seems very fast and stable which is really all I ask from a browser.
2. It’s got a very streamlined look and feel. To me IE suffers from the typical MSFT bloat-ware-itis of everything they produce. Read the rest…
08/24/08
by Jon Lisbin
Paid Search
No Comments
We’ve all be hearing how mobile search is taking off for years. We’re still waiting. Last year advertisers spent a relatively miniscule 35 Million on mobile search advertising; but eMarketer predicts that number will increase to 1.5 billion by 2012.
Now Google and Verizon are talking about a partnership deal that could prove to be a big step in that direction. It’s still months away before a deal is struck, but I’d keep this one in the memory bank when you look back at when mobile search got some traction. Here’s the article:
08/22/08
by Davek
Paid Search
No Comments
Here is an interesting link that I found when reading John Battelle’s Searchblog. What caught my attention was that this is not the first time I’ve run across web extensions or sites that have been built with the sole purpose of excluding content (Google or Wikipedia content to be specific) from SERPs (Search Engine Result Pages). Why exclude these most trusted of sources? Is Google becoming so ubiquitous that they have started to dilute their search results in the eyes of consumers? Or maybe Google is simply becoming over played? Like any flash-in-the-pan pop start, there is only so much of a good thing that people can take before they start to look elsewhere just for the sake of change. Is the day approaching when people will turn to other “Cuil” new sites for more unbiased search results?
Let us know what you think!
08/22/08
by Jon Lisbin
Google AdWords, Paid Search
1 Comment
New tweaks by Google are on the way to “improve” the quality score metric to help with relevency. It’s being rolled out in phases so you should see the results in your search campaign shortly. Read the rest…
08/10/08
by Jon Lisbin
Google AdWords
No Comments
Keeping up with the new tools Google launches can be a full time job, but this tool seems worth looking into. It gives advertisers insight into user keyword behavior by verticals, geographic locations and time periods.
http://www.adotas.com/2008/08/google-launches-search-insight-tool-for-advertisers/
07/07/08
by Joe
Paid Search
1 Comment
Here’s a very compelling argument on why Microsoft needs Yahoo. Even if their search technology (live.com) is comparable to Google’s, it becomes academic if they can’t achieve more scale. Yahoo provides them with desperately needed search volume.
The article also gives a refreshing perspective on Google. They have not created the world’s best tech company, but rather they have created the world’s best marketplace, which stemmed from having the best search technology back in the day.
Nowadays however, having the best search technology alone is not enough. I mean really, how many of us have actually gone to live.com?