It’s Friday once again, which means we’re back with another Point Taken post. This week we’re looking towards the future, with digital marketing advice for 2015 and beyond. There’s been a lot of buzz recently about the changing nature of digital, but try not to worry too much – not everything will change! Before we dive into predictions about the […]
2014 brought a ton of trends in web design to attention. Which ones have the staying power for 2015? Here is our list of top web design trends to look for in 2015:
Responsive Design (flexibility)
A big part of designing a website is ensuring its flexibility. With almost 60% of American adults owning a smart phone, it’s crucial for any business […]
In 1999 PANTONE announced the color of the millennium. Due to it intense popularity, PANTONE decided to name a color of the year, every year.
The 2015 PANTONE Color of the Year is Marsala.
Marsala is described by PANTONE as “a naturally robust and earthy wine red, Marsala enriches our mind, bodies, and souls.”
The Color of the Year selection considers the influence […]
The ability to analyze your performance as a marketer is invaluable for a myriad of reasons. With that in mind, Here are 7 quick tips to step up your marketing analytics game. Enjoy!
Create filters to exclude your own IP address. There’s no need to report on website traffic from your own company or marketing team in most circumstances. Go ahead […]
Happy Friday! Hopefully you had great Thanksgiving weekend and are recovering from the madness of Black Friday and Cyber Monday. This week we’ve gathered a mix of great articles – including recent industry updates and emerging trends for the New Year. First, let’s take a look back on the Google Pigeon update and how it’s changed the world of search.
Each year, it comes. Like a gushing wind on a clear, beautiful winter day. As PPC marketers with e-commerce clients, we both salivate for it and also carry a slight sense of fear when discussing it. It’s Black Friday/Cyber Monday weekend. And while many retailers prepared for Black Friday losses this year (there was an estimated expected 11% decrease […]
I’m excited to share a recent article featured on Ad Exchanger exploring how Point It teamed up with TripleLift to drive Microsoft Store E-commerce sales. Director of Display Advertising, Jamie Allyne discusses Point It’s use of technology to manage programmatic display buys:
“For making adjustments to particular placements and optimizing the creative, we rely on technology,” Allyne said. “That’s where the benefit of programmatic comes […]
The holiday season. A time when everyone around the world reflects on the things and people they are most thankful for. From being thankful for your friends and family to being thankful that your office is always stocked full with holiday treats, we all give thanks to many different things. But, there are some things we as paid search marketers […]
Point It’s video blog series, “Get To The Point!”
Get to know some of our team by learning what we’re thankful for, and of course, what we like to eat.
Before I came to work as a Client Manager at Point It, I worked as a customer service agent at Amazon. Amazon, as you may know, is a company that prides itself on incredible customer service. After experiencing both sides of that coin, I can attest to the truth behind such a claim. Just take a look at Amazon’s […]