Understand the Value of Your Social Followers

One of the most difficult tasks for many working in marketing is to understand just how much it can be worth to cultivate a social following, and to build that community. Similarly, from a paid search perspective, while we are trying to lead potential customers to pages with as direct a conversion funnel as possible, we find ourselves with page [...]

Just in: Point It Awarded Best PPC Campaign at Pubcon!

What an awesome achievement for out team which just won Pubcon’s Best PPC Campaign for the “Microsoft Store Global Campaign Expansion”

I’ll let Katy say it all.  http://instagram.com/p/t61OV6trOi/

We are all very proud of the great team effort that went into this and extremely thankful for Microsoft’s continued support and trust!

Go team!

 

 

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Creating Urgency – How to Set Up Countdown Ads Using Ad Customizers

At the end of September, Google AdWords quietly rolled out Ad Customizers, a new ad format which allows advertisers to dynamically change ad copy by referencing a file uploaded to their account.

Once you start throwing around the phrase “dynamically changing ad copy”, you’ve peaked my interest! I decided to try out this slick new ad feature by testing the countdown [...]

Point Taken – Top 5 Digital Marketing Articles of the Week

To start off the fall season off right, we’re back with this week’s Point Taken blog post. Amongst the football news and pumpkin themed recipes, we’ve found five great digital marketing articles to share with you this week. Our first article offers a reflection of the advertising world and an overview of how the industry has changed over the past [...]

Upgrading AdWords Location Extensions for Google My Business

What Are Location Extensions?

Location extensions are an important piece to any business that has physical, brick-and-mortar stores. They help you to show your business location information (i.e. address, phone number, map marker, ad text) to users. On mobile, location extensions will also include a directions link to your business. This encourages visitors to your B&M stores and can improve CTRs.

Where [...]

GDN Campaign Settings You Should Always Check

GDN (or Google Display Network) campaigns are a great way to bring more awareness to your business due to its broad and expansive reach across the web.  However, those that have managed GDN campaigns understand that it is also extremely challenging to optimize manually.  Below are settings that I always try to check to ensure they are as targeted to [...]

Build Your Digital Marketing Playbook for the Holidays – Point It Networking Event!

In conjunction with the Seattle Ecommerce Meetup group, join the digital marketing experts at Point It as they share some of their top digital advertising strategies for the holidays across Search, Social, Display & Analytics!

This is one of the most important times of the year for both brick and mortar and online retailers. It’s critical for companies to nail down their [...]

Tracking Smart – Holiday 2014

With Q4 and the holidays rapidly approaching, the majority of Retailers across the country are busy finalizing media plans in hopes to capitalize on the predicted bump in consumer spend this year over 2013. In addition to finalizing offers, creative, and media channels, smart Retailers are turning their focus to another key, yet often overlooked, consideration: attribution. Specifically, online to [...]