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Top 5 Tips for Providing Constructive Criticism to Designers

As part of the creative process, providing feedback and criticism on design is an important step. It’s easy to send feedback through email, but a face to face conversation with a designer will save time and yield an overall better … [READ MORE]


Providing Feedback Using Screenshots

As we work on creative and digital projects, gathering feedback is one of the most important aspects of our job. While meetings, phone calls and emails can work, taking a screenshot and annotating feedback on the image is often a … [READ MORE]


Multi-Channel Strategy – Search + Social

By now, the vast majority of digital marketers are familiar with this classic dichotomy  – the need for cross-channel marketing vs. current technology and cross-channel expertise. The importance of cross-channel marketing is well understood; however, the majority of marketing organizations … [READ MORE]


Point Taken – Top 5 Digital Marketing Articles of the Week

It’s Friday once again, and this week’s news is all about PPC advertising. We’ve got you covered with the most recent AdWords updates and some helpful PPC advice. First let’s take a look at the changing relationship between search marketing and … [READ MORE]


Point Taken – Top 5 Digital Marketing Articles of the Week

Point Taken – Top 5 Digital Marketing Articles of the Week With a bit of a slower week in the news, our most recent article round-up is filled with great advice and useful insights covering a wide range of topics. … [READ MORE]


B2B PPC – A Few Tips to Succeed

  B2B PPC. To some of us marketers, those two acronyms can be a huge nightmare. B2B paid search is difficult to quantify and can sometimes be very difficult to make profitable for a client. This is mainly due to … [READ MORE]


How To Track Your Daily Quality Score

The importance of Quality Score is a hotly debated topic in the PPC world. However, I can say with confidence that this metric is one that would be good to keep an eye on. No, it shouldn’t be a main … [READ MORE]


Point Taken – Top 5 Digital Marketing Articles of the Week

Point Taken – Top 5 Digital Marketing Articles of the Week The first full week of August is behind us, and dominating the news right now is the internet giant we’ve all come to know and love – Google. With … [READ MORE]


Point Taken – Top 5 Digital Marketing Articles of the Week

Happy August 1st! Can you believe it’s already halfway through summer? Although (thankfully) the weather hasn’t started to change yet, we are seeing some changes in the world of social media. This week’s articles include emerging social trends and how … [READ MORE]


4 Ways Participatory Leadership Can Drive Team Success

On an early July morning last week, I attended a leadership workshop hosted by Seattle University’s Masters in Psychology Program on an Introduction to Theme Centered Interaction – a specific approach to Participatory Leadership created by psychotherapist and educator Ruth … [READ MORE]