With Q4 and the holidays rapidly approaching, the majority of Retailers across the country are busy finalizing media plans in hopes to capitalize on the predicted bump in consumer spend this year over 2013. In addition to finalizing offers, creative, and media channels, smart Retailers are turning their focus to another key, yet often overlooked, consideration: attribution. Specifically, online to [...]
Shift towards Programmatic
For a long time Display advertising has been pretty old school (think Mad Men discussing business affairs over an expensive glass of whiskey). Advertisers connected directly with Publishers and made media deals based off impression inventory and negotiated what they’d be willing to pay for said impressions. This tactic still exists, but a lot has changed in the [...]
In conjunction with the Seattle Ecommerce Meetup group, join the digital marketing experts at Point It as they share some of their top digital advertising strategies for the holidays across Search, Social, Display & Analytics!
This is one of the most important times of the year for both brick and mortar and online retailers. It’s critical for companies to nail down their [...]
With so many available Ad Extensions, which are right for you? The Digital Marketing experts at Point It have compiled all of the available Ad Extensions into a chart- to help you learn how best to use these performance enhancing tools.
I don’t have to explain why having a search bar is an important tool for users browsing your site. One thing you may not know about, however, is how a search bar can benefit your understanding of users and their site experience.
While most Google Analytics pros will be well versed with this report, I think it’s important to sometimes return [...]
As part of the creative process, providing feedback and criticism on design is an important step. It’s easy to send feedback through email, but a face to face conversation with a designer will save time and yield an overall better end product. In a personal meeting, both parties are able to visually walk through the design, the process, and hear [...]
As we work on creative and digital projects, gathering feedback is one of the most important aspects of our job. While meetings, phone calls and emails can work, taking a screenshot and annotating feedback on the image is often a more accurate and meaningful way to gather input and provide it to our design team.
Using screenshots to provide feedback is [...]
By now, the vast majority of digital marketers are familiar with this classic dichotomy – the need for cross-channel marketing vs. current technology and cross-channel expertise. The importance of cross-channel marketing is well understood; however, the majority of marketing organizations still operate in solos – Display, Social, + Search sharing information but continuing to function as independent business units. With [...]
It’s Friday once again, and this week’s news is all about PPC advertising. We’ve got you covered with the most recent AdWords updates and some helpful PPC advice. First let’s take a look at the changing relationship between search marketing and ROI in this interesting article by John Cosley.
Search & ROI: Make The Most Of This Evolving Relationship by John Cosley
Point Taken – Top 5 Digital Marketing Articles of the Week
With a bit of a slower week in the news, our most recent article round-up is filled with great advice and useful insights covering a wide range of topics. Check out our top reads of the week, including our favorite: a Facebook experiment of “conscious liking.”
I Liked Everything I Saw [...]