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4 Ways Participatory Leadership Can Drive Team Success

On an early July morning last week, I attended a leadership workshop hosted by Seattle University’s Masters in Psychology Program on an Introduction to Theme Centered Interaction – a specific approach to Participatory Leadership created by psychotherapist and educator Ruth … [READ MORE]


Google Shopping Campaigns: Overcoming Challenges

Moving away from PLAs and migrating to Shopping campaigns is one of the hottest topics in the PPC world this summer.  Google Shopping campaigns are designed to ease campaign management by allowing the creation of separate ad groups for the … [READ MORE]


Identifying The True Cost of Social Advertising

Here at Point It, we love managing paid social advertising campaigns. Why? Because most of the time, we eventually prove to our clients that it can be successful, and a legitimate channel that complements search and/or display very well. What … [READ MORE]


Uhh yeah, we’re Growth Hackers.

About a month or so ago, I had a conversation with an industry friend and Bing Ads Evangelist John Gagnon (@jmgagnon) that went something like this: J: Hey Lisa – Are you growth hacking at Point It? L: What the … [READ MORE]


Finding Topics to Create Great Content Using Analytics

Good, relevant topics to create content for your audience to consume can come from many places, and finding great ideas can sometimes be as easy as shouting into the room “does anyone have a topic they’d like me to write … [READ MORE]


Remarkable Remarketing – Tips to Improve Your Google AdWords Remarketing Campaigns

Remarketing campaigns are relatively new on the scene but their impact on AdWords campaigns has been undeniable. Any advertiser looking to boost their existing performance has most likely embraced these but are they doing it properly? In our July version … [READ MORE]


Back to School 2014

  Back To School – What Is It Good For? When one door closes, another door opens. As marketers, we know that when graduation comes to a close, back to school (BTS) messaging starts up in its place. Yet as … [READ MORE]


Make the Most of Your Google Shopping Campaigns this Summer

  The kiddos just finished their last day of school, and we celebrated solstice, but there certainly won’t be summer break for search marketers. Parents are shopping earlier and earlier in preparation to send their kids back in style with … [READ MORE]


Conversion Rate Optimization: A Checklist

Before You Start “…knowing is half the battle.” – G.I. Joe.  If you have an opportunity to build a new page from scratch, great!  If not, dig deep into your analytics data to learn what your visitors are doing.  Bounce … [READ MORE]


The Elusive Bing Ads Auto Tagging Feature Request

We all know how painful it is – you have thousands of keyword level destination URLs in your Bing Ads account, and you need to append UTM parameters to prevent your traffic from rendering as organic in Google Analytics. For … [READ MORE]