Tracking Smart – Holiday 2014

With Q4 and the holidays rapidly approaching, the majority of Retailers across the country are busy finalizing media plans in hopes to capitalize on the predicted bump in consumer spend this year over 2013. In addition to finalizing offers, creative, and media channels, smart Retailers are turning their focus to another key, yet often overlooked, consideration: attribution. Specifically, online to [...]

The Display Environment: Changes, Buzzwords & What the Future Holds

Shift towards Programmatic

For a long time Display advertising has been pretty old school (think Mad Men discussing business affairs over an expensive glass of whiskey). Advertisers connected directly with Publishers and made media deals based off impression inventory and negotiated what they’d be willing to pay for said impressions. This tactic still exists, but a lot has changed in the [...]

Build Your Digital Marketing Playbook for the Holidays

In conjunction with the Seattle Ecommerce Meetup group, join the digital marketing experts at Point It as they share some of their top digital advertising strategies for the holidays across Search, Social, Display & Analytics!

This is one of the most important times of the year for both brick and mortar and online retailers. It’s critical for companies to nail down their [...]

Taking Advantage of the Site Search Report

I don’t have to explain why having a search bar is an important tool for users browsing your site. One thing you may not know about, however, is how a search bar can benefit your understanding of users and their site experience.

While most Google Analytics pros will be well versed with this report, I think it’s important to sometimes return [...]

Providing Feedback Using Screenshots

As we work on creative and digital projects, gathering feedback is one of the most important aspects of our job. While meetings, phone calls and emails can work, taking a screenshot and annotating feedback on the image is often a more accurate and meaningful way to gather input and provide it to our design team.

Using screenshots to provide feedback is [...]

Multi-Channel Strategy – Search + Social

By now, the vast majority of digital marketers are familiar with this classic dichotomy  – the need for cross-channel marketing vs. current technology and cross-channel expertise. The importance of cross-channel marketing is well understood; however, the majority of marketing organizations still operate in solos – Display, Social, + Search sharing information but continuing to function as independent business units. With [...]

Point Taken – Top 5 Digital Marketing Articles of the Week

It’s Friday once again, and this week’s news is all about PPC advertising. We’ve got you covered with the most recent AdWords updates and some helpful PPC advice. First let’s take a look at the changing relationship between search marketing and ROI in this interesting article by John Cosley.

Search & ROI: Make The Most Of This Evolving Relationship by John Cosley

Search [...]

Point Taken – Top 5 Digital Marketing Articles of the Week

Point Taken – Top 5 Digital Marketing Articles of the Week

With a bit of a slower week in the news, our most recent article round-up is filled with great advice and useful insights covering a wide range of topics. Check out our top reads of the week, including our favorite: a Facebook experiment of “conscious liking.”

I Liked Everything I Saw [...]