Owning a Piece of the Largest Social Network

Posted on May 17, 2012 by

With over 900 million users, the world’s largest social network is set to make it’s public debut this Friday, May 18th – marking the largest initial public offering for a company within the last ten years (crushing Google’s initial IPO … [READ MORE]

Once Upon a Quality Score: A PPC Bedtime Story (Volume I of II)

Posted on May 11, 2012 by

Here at Point, we did a training course on how storytelling can be a communication tool to effectively take people on a journey. I’m sure they meant “storytelling” a little less literally than I’m taking it, but I’m a parent … [READ MORE]

Conversion Rate Optimization Tools You’ve Just Got to Try

Posted on May 3, 2012 by

We’re doing a lot of Conversion Rate Optimization (CRO) work at Point it these days and I want to share with you two of the “go to” tools I use. The first is Attention Wizard (www.attentionwizard.com) which comes from landing … [READ MORE]

PPC Management and Data Analysis Made Easier in 4 Steps

Posted on April 26, 2012 by

One of my favorite toys for effective PPC management is Excel, which may be linked to my general enthusiasm for math and marketing. In my years of managing accounts, I’ve found several tricks that make it much simpler to pull … [READ MORE]

SEO Keyword Research Part II – Digging Into Analytics

Posted on April 19, 2012 by

Now that you know how to identify the 3 important types of keywords, it’s now time to start your research.  Almost all of the information you need for keyword research is out there, whether it is through the Google Adwords … [READ MORE]

10 tips for growing your agency or business

Posted on April 12, 2012 by

I founded Point It almost 10 years ago as a consultant. After a year, I hired my first employee. We’ve been growing steady over the years and have had a great run the last three years (nearly 100% growth).  We … [READ MORE]

Google Display Network – Major Updates!

Posted on April 12, 2012 by

Google announced in late March that they would be rolling out exciting updates to the Display Network. These changes should not only simplify the process of managing Display Network campaigns, but also provide advertisers with an opportunity to improve campaign … [READ MORE]

Google Analytics Goes Social

Posted on April 5, 2012 by

So, you have been promoting your business online for a while now – amassing fans and likes, tweeting your companies every move. You’ve made the jump to the latest Facebook design after seeing our webinar. And for what? Has all … [READ MORE]

What You Need to Know About Yandex PPC

Posted on April 2, 2012 by

  You probably heard about Yandex from financial news last year, as one of the biggest dotcom IPO debuts since Google. Yandex raised $1.3 billion on NASDAQ in May 2011, and currently has market capitalization of $8.3 billion. What you … [READ MORE]

10 Tips for Modern Day Mad Men

Posted on March 22, 2012 by

I have to admit it. I am a HUGE Mad Men fan and have been anxiously awaiting and am excited for this season’s premiere on Sunday night on AMC (it is finally here!!!).  Recently I had the privilege to speak … [READ MORE]