TGIF, as the saying goes! We’re here celebrating the end of the week with our favorite articles. With the recent Penguin 3.0 release, it’s no shock that search related articles swept the news this week. Therefore, it’s only fitting that our first featured article walks us through the Google update that’s making headlines.
I want to just jump into the programmatic deep end here, but I think I should put on floaties and start with some basic swim lessons:
What is programmatic ad buying? A river of buzzwords! It’s also an automated ad buying process where Demand-Side Platforms (DSPs) link ad buyers to inventory exchanges where real-time auctions occur to place a display, video, [...]
It’s Friday once again, which means we’ve gathered our favorite articles of the week! We saw a healthy mix of news this week, from ideas on SEO strategy to new industry trends. However, Amazon appears in two of our articles this week – take a look and see what the internet giant is up to.
One of the most difficult tasks for many working in marketing is to understand just how much it can be worth to cultivate a social following, and to build that community. Similarly, from a paid search perspective, while we are trying to lead potential customers to pages with as direct a conversion funnel as possible, we find ourselves with page [...]
Who doesn’t love a good list? They’re organized, ordered, and to the point – perfect for a Point Taken post! This week we’ve gathered five great articles, each with their own list of advice to help you in your digital marketing efforts. Our first and favorite article of the week has 15 great suggestions to help you have the most [...]
What an awesome achievement for out team which just won Pubcon’s Best PPC Campaign for the “Microsoft Store Global Campaign Expansion”
We are all very proud of the great team effort that went into this and extremely thankful for Microsoft’s continued support and trust!
Go team! [...]
At the end of September, Google AdWords quietly rolled out Ad Customizers, a new ad format which allows advertisers to dynamically change ad copy by referencing a file uploaded to their account.
Once you start throwing around the phrase “dynamically changing ad copy”, you’ve peaked my interest! I decided to try out this slick new ad feature by testing the [...]
To start off the fall season off right, we’re back with this week’s Point Taken blog post. Amongst the football news and pumpkin themed recipes, we’ve found five great digital marketing articles to share with you this week. Our first article offers a reflection of the advertising world and an overview of how the industry has changed over the past [...]
What Are Location Extensions?
Location extensions are an important piece to any business that has physical, brick-and-mortar stores. They help you to show your business location information (i.e. address, phone number, map marker, ad text) to users. On mobile, location extensions will also include a directions link to your business. This encourages visitors to your B&M stores and can improve CTRs.
GDN (or Google Display Network) campaigns are a great way to bring more awareness to your business due to its broad and expansive reach across the web. However, those that have managed GDN campaigns understand that it is also extremely challenging to optimize manually. Below are settings that I always try to check to ensure they are as targeted to [...]