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Data Basics: Understanding Data for Digital Advertising

Many of us know that there is value in leveraging data in our marketing campaigns but we don’t know where to start.  To unlock the power of data, first we have to understand it.  We have to understand where it comes from, how it was collected and how we can use it.

I will cover basic concepts of data as it […]

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Multi-Channel: Estimated Conversions Update

In October, 2013 – hot off the release of Google AdWords Enhanced Campaigns – Google released Estimated Total Conversions in an attempt to provide advertisers greater insight into (primarily) cross-device conversion tracking. Since the release of ETC, there’s been a host of updates to the product including calls as conversions (released shortly after estimated cross-device) in addition to cross-browser. Just […]

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Six Weapons of Influence: Part 2

If you haven’t already, I’d recommend reading part one to round out your knowledge of influence as a weapon — the majority of our site visitors view part one first (see principle 2). If you already have, read on and learn how we can use the final three principles to influence visitors and deliver return for our […]

A Guide to PPC Account Audits

Happy New Years. It’s the time of year when people look back to reflect on what they did or did not do in the last 12 months and make resolutions for what they expect to do differently in the up-coming year. As you start the new year I’d recommend looking back – at your PPC accounts. No account is perfect […]

Point Taken – Top 5 Digital Marketing Articles of the Week

It’s Friday once again, which means we’re back with another Point Taken post. This week we’re looking towards the future, with digital marketing advice for 2015 and beyond. There’s been a lot of buzz recently about the changing nature of digital, but try not to worry too much – not everything will change! Before we dive into predictions about the […]

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Top Web Design Trends to Look for in 2015

2014 brought a ton of trends in web design to attention. Which ones have the staying power for 2015? Here is our list of top web design trends to look for in 2015:

Responsive Design (flexibility)

A big part of designing a website is ensuring its flexibility. With almost 60% of American adults owning a smart phone, it’s crucial for any business […]

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And the 2015 PANTONE Color of the Year is…

In 1999 PANTONE announced the color of the millennium. Due to it intense popularity, PANTONE decided to name a color of the year, every year.

The 2015 PANTONE Color of the Year is Marsala.

Marsala is described by PANTONE as “a naturally robust and earthy wine red, Marsala enriches our mind, bodies, and souls.”

The Color of the Year selection considers the influence […]