Point Taken – Top 5 Digital Marketing Articles of the Week

It’s Friday once again, which means we’re back with another Point Taken post. This week we’re looking towards the future, with digital marketing advice for 2015 and beyond. There’s been a lot of buzz recently about the changing nature of digital, but try not to worry too much – not everything will change! Before we dive into predictions about the […]


Top Web Design Trends to Look for in 2015

2014 brought a ton of trends in web design to attention. Which ones have the staying power for 2015? Here is our list of top web design trends to look for in 2015:

Responsive Design (flexibility)

A big part of designing a website is ensuring its flexibility. With almost 60% of American adults owning a smart phone, it’s crucial for any business […]


And the 2015 PANTONE Color of the Year is…

In 1999 PANTONE announced the color of the millennium. Due to it intense popularity, PANTONE decided to name a color of the year, every year.

The 2015 PANTONE Color of the Year is Marsala.

Marsala is described by PANTONE as “a naturally robust and earthy wine red, Marsala enriches our mind, bodies, and souls.”

The Color of the Year selection considers the influence […]


7 Quick GA Settings Tips


The ability to analyze your performance as a marketer is invaluable for a myriad of reasons. With that in mind, Here are 7 quick tips to step up your marketing analytics game. Enjoy!

Create filters to exclude your own IP address. There’s no need to report on website traffic from your own company or marketing team in most circumstances. Go ahead […]

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week

Happy Friday! Hopefully you had great Thanksgiving weekend and are recovering from the madness of Black Friday and Cyber Monday. This week we’ve gathered a mix of great articles – including recent industry updates and emerging trends for the New Year. First, let’s take a look back on the Google Pigeon update and how it’s changed the world of search.

ECommerce Shopping Cart 2

HOT! Microsoft Store and Point It In the News

I’m excited to share a recent article featured on Ad Exchanger exploring how Point It teamed up with TripleLift to drive Microsoft Store E-commerce sales.  Director of Display Advertising, Jamie Allyne  discusses Point It’s use of technology to manage programmatic display buys:
“For making adjustments to particular placements and optimizing the creative, we rely on technology,” Allyne said. “That’s where the benefit of programmatic comes […]