-
Recent Posts
Categories
Blog
The $1.1 Billion Dollar Deal for Tumblr
Yahoo! is buying companies like it’s 1999 – though I’m not sure that’s a good thing. The $1.1 billion dollar acquisition of Tumblr by Yahoo! is just another instance in a string of established internet companies buying hot start ups. … [READ MORE]
Top 10 SMX West 2013 Take Aways
On March 11th, Kim Thomas and Maddie Cary (wonderfully pictured here with some conference food) set out on an adventure—spending three straight days watching enthusiastic, savvy, passionate industry leaders present at San Jose’s SMX West 2013. Session after session was … [READ MORE]
5 Great Quotes that Embody Great Client Management
At Point It, we pride ourselves on our client management skills. We feel like our client managers are some of the best in the industry because we always do what it takes to satisfy our clients needs- no matter the … [READ MORE]
3 Quick Ways to Get More Quality Impressions
Clients will frequently ask me if there are any quick and effective ways to increase paid search traffic without having to increase keyword or ad group bids. Here are some ideas I will usually offer that I find work well … [READ MORE]
Get the Most Out of Your Existing Traffic with CRO
As an SEO by trade, I regularly hear website owners say things like “I want to rank better for these keywords”, or “I want to get more organic traffic to my site”. While those are both great things to look … [READ MORE]
8 Things I Didn’t Know About Online Display Advertising
Not long ago, I took an opportunity beyond my PPC background to explore the mystical display advertising industry. While continuing to manage PPC campaigns, I ventured into display with little knowledge of what I was getting into. What I found … [READ MORE]
Top 3 Tips to Find New Negatives for PLA Campaigns
Negative keywords are no-brainers. But in PLA campaigns, they often are neglected (or not as often optimized). Negative KWs in PLAs look, behave and are added exactly the same as negatives in your search campaigns. They can be applied on … [READ MORE]
Hit or Miss With YouTube
YouTube is certainly alluring – it’s difficult to refute that. Being the juggernaut of video content on the world wide web, your Google Account Management team will almost certainly try and convince you that it’s the missing, supplemental piece to … [READ MORE]
An Intro to International Keyword Research
I grabbed my tea the other morning, and was heading over to my desk when someone called out my name, “We’ve got another client who wants us to do International SEO for their website. By the way, how is your … [READ MORE]
AdWords for Video – FAQ
Since my last post, I have run into some questions that I am sure many have wondered as well. There have been quite a few developments within the UI since my last post, which has been great! So, below are … [READ MORE]
