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Rolling Back Prices on Google Stock
Finally! After all this time I can finally afford to own a little piece of Google equity based Heaven…ok, well, maybe I’m getting a little ahead of myself here. I have to admit, as someone whose professional well being relies … [READ MORE]
The year of mobile that wasn’t
Well, it’s pretty clear that we had another false start this year. 2011 was supposed to be the year of mobile (as was the previous five years). I guess it was for a select group of vendors and advertisers, especially … [READ MORE]
What Google and Costco Could Learn from Whole Foods
Google, Costco, and Whole Foods. They have one thing in common and it’s not food! It’s Search. I admit I have a love/hate relationship with Costco. I love their business model. Their CEO is terrific and who can resist the … [READ MORE]
Keyword Expansion Ideas – Location Terms
Running low on ideas for keyword expansions? Consider adding location terms! Geo-targeted keywords are a great way to capture additional traffic while improving CTR and other important metrics. Simply start by determining your top-performing keywords and branded terms. Export or … [READ MORE]
Google Remarketing… Are You Using It? You Should Be.
Focus your budget on visitors who’ve frequented your website before and see big rewards. [READ MORE]
Big Brother, Thy Name is “Amazon”
Amazon patents a system to track mobile devices, predict their owners destinations all while serving ads. Makes content remarketing seem quaint, doesn’t it? [READ MORE]
Understanding the Difference in How AdWords & adCenter See Their Keyword Match Types.
This post explains how the engines understand keyword match types and why you have to use all three match types in AdCenter. [READ MORE]
Cyber Monday’s Over. Now What?
Short answer=Plenty. If you are in paid search ecommerce, you are probably still feeling stoked and pretty awesome from your sales reports from Monday. Yes, Black Friday (BF) was fantastic. Saturday and Sunday were pretty darn good too. Cyber Monday … [READ MORE]
3 Important Elements to Consider When Link Building
SEO, for all intents and purposes, can be divided into two buckets: on-site and off-site. On-site SEO covers things like Title tags, Meta tags, keyword rich content and so on. It also includes indexing and usability factors such as page … [READ MORE]
What is Google AdWords? An Infographic
The crew over at WordStream .com recently created this awesome infographic that does a great job of visually describing just how Google AdWords works. Check it out! © 2011 WordStream – a certified AdWords partner.
