marketing-agency-relationship

5 Things to Look for In Your Marketing Agency Relationship

Much like when you begin dating someone new, there is a “honeymoon period” in client and agency relationships; there are days where everything is sunny, you’re both thrilled with one another and communicating flawlessly. However, the true strength of the agency relationship becomes evident when times get tough. Is your agency prepared to go above and beyond to help you? […]

Google Dynamic Structured Snippets Ad Extension

On Monday, March 10th the Adwords blog announced the release of a new ad extension called Google Dynamic Structured Snippets.

What are Dynamic Structured Snippets?
According to Google:
“dynamic structured snippets are additional text that automatically shows with your search ads, highlighting industry-specific, structured information about your products and […]

social-media-profiles

2-Steps to Configure Social Media in Google Knowledge Graph

Recently Google began allowing for the inclusion of social profiles within their Knowledge Graphs. From a business perspective this additional Knowledge Graph customization will help with a company’s marketing and brand recognition. Below is the quick and easy 2-step process to inform Google of your social media presence and test to ensure Google is able to see the […]

Positive-Intent

5 Ways To Manage Clients By Assuming Positive Intent

What distinguishes a great account/client manager from a good one? Positive intent. It’s necessary to always work with an assumption of positive intent in order to be a great team member, a great manager, and a great leader.

At Point It, we partner with lots of different clients in various verticals. It’s one of the most exciting parts of our job. […]

RLSA

Strategies for RLSA Success

RLSA (Remarketing Lists for Search Ads) has been available since mid-2013 and since then, we’ve developed a few practices that have worked well with this Google feature.

Strategies:

Leverage Brand Loyalty – Launching a Brand RLSA campaign is a no-brainer. Mirror over the existing Brand campaign and bid higher for people who have visited anywhere on your site previously.  Even though a […]

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top Tweets from SMX

Happy Friday! This week, some of our Point It team members were down in San Jose, California for the annual SMX West conference.  To wrap up the week, we are going to be reviewing our favorite tweets and sessions from SMX West 2015.

1.  The number two spot is going to @DannySullivan for this great TwitPic, once again demonstrating how […]

sb10064401w-001

Facebook Ad Relevance Score

Mid-last month, Facebook launched its Ad Relevance Score, a new feature that will eventually affect all ads running on the platform. The score, which is designated by an algorithm used to determine how relevant an ad is to users, is a number on a scale from 1 (not relevant) to 10 (very relevant).

To those familiar with Search advertising, this should […]

Digital Marketing Ecosystem

Digital Marketing as an Ecosystem

“Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work” – Vince Lombardi

This is also true when it comes to the Digital Marketing. Comprised of Website Design, Search Engine Optimization, Search Engine Marketing and Social Media, each with their own sub-set […]