Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week!

Happy Friday everyone! This week Google and Mobilegeddon were headlining every SEO blog this week.  So we’re here to catch you up on everything you might have missed to make sure your accounts don’t skip a beat.

Google “Mobilegeddon” Had Officially Arrived by Mike O’Brien

With Google’s new mobile friendly algorithm launching on Tuesday, Mike catches you up on everything […]

Project-Fi

Google’s Foray into Cell Phone Service: Project Fi

Google has an interesting approach to attracting more users: get more people connected and online.  Their feeling (and rightly so) is that more users connected to the internet means more queries on Google search, more gmailers, and growth in their other offerings.  As they “max out” their market share and compete with Bing to gain a few percentage points here […]

Link Building Webinar

Strategic Link Building Webinar

This is a toolbox post. A post written to give our webinar participants an opportunity to dive deeper into the content we presented. This toolbox post is supporting our recent webinar entitled: “Strategic Link Building: Is this love that I’m feeling”.

The method Google and Bing uses to determine website authority has shifted from quantity to quality of links. Good […]

AdWords Scripts To Save You Time (and Sanity!)

If you’ve been reading the Paid Search blogosphere you’ve most likely heard of Scripts. Simply put Scripts are lines of code that interact with your Google Adwords account to “retrieve” information or data or “tell” it to make a change. AdWords Scripts are incredibly powerful and can help you automate almost all of the tasks that you do manually for […]

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week!

Happy Friday yet again!  This week at Point It, we are wrapping everything up social.  We saw lots of content this week regarding putting your best foot forward in the social scene.  From making your brand stick, to what stuck socially from March Madness.  Be sure to read all 5 of these articles to keep up to date with everything […]

martech-badge-maureen-jann

MarTech 2015 – Experienced

Lisa Sanner (@LisaSanner) and I (@MaureenOnPoint) just got back from Martech.  We’re both tired, exhilarated, and full of fresh knowledge.  We met new friends, experienced a few stand-out themes, and learned the best way to eat fresh donuts:  topped with bacon.

Here’s the top 5 things we learned at Martech 2015:

TECHNOLOGY + CREATIVITY: There was a lot of talk about the marriage […]

Picture of United States on map with outline

Opening up World Markets – First Steps

It finally happened! After long, hard hours your AdWords account has been perfected; you’re opted into every new beta, you’ve got Bing generating more revenue than Google, you have 100% market share, quality scores are 10 across the board (even a couple of 11’s – and you didn’t think that was possible!), conversion rates are approaching 100%, your ad copy has […]