Midnight Rider

New Look for Adwords Location Targeting

Google AdWords, Paid Search

The team over at Adwords provided a heads up that they added a new visual look at location targeting. I was curious… maybe excited because in my mind I thought I’d see a map with targeted areas shaded in (the kind of visual that I’d like to fire off to a client in an email). Instead, here’s what I saw for one of our clients:

Adwords Location Targeting Example

I like the idea a lot, but this first pass on execution didn’t really do the trick for me. I’m sure the team will make this look amazing on the second/third pass since they are pretty good with maps.

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