Black Friday is often referred to as the busiest retail shopping day of the year. By following our suggestions, you will be able to enjoy your turkey with gravy and will not have to worry that your account is overloaded ad offline. So, to make sure your account is ready for it, here’s some things to check on:

Budgets
As Black Friday happens to coincide with the end of the month, it is a good idea to check and increase account budgets. You should consider the following:

* opening up your daily caps as traffic is likely to spike beyond the average

* adding a backup payment (especially if you are paying by credit card) - if for any reason your primary card is declined, your secondary will be billed and the ads will stay online

Bids
If you have never seen a bidding war, Black Friday is likely to get you there. To protect your important terms from going offline, do the following:

* increase bids on your top performing keywords (depending on budget restrictions, I’d go as high as 50% in certain cases)

* make sure all keywords currently below minimum bid get updated bids and become active

* increase bids on generic, high-volume terms (I would recommend a more conservative approach with these as they have a tendency to spend a LOT and do it QUICKLY)

Promotions and Special Offers
Black Friday is the time to advertise your promotional offers and best deals. Highlight your promotions in your ads - whether they are Black Friday specific or not!

And last but not least… There’s still some time left to get your products into Google Products Search. It is free and will benefit you this Black Friday. And here’s how to get started: http://www.google.com/intl/en_us/products/submit.html