Just thought you guys should see what this looks like. By the way, what client’s do we have that would want to advertise on “sexually suggestitive content”? None, right?
This is very good news, except it sounds like you still can’t see the performance of individual parked domains in the Google Search network; only the content network:
Parked domains information in Placement Performance reports
If you’ve run a Placement Performance report recently, you know that you can see the individual sites in our content network that displayed your ads. Including the “Special Category” column will introduce line items for parked domains, which are sites in our network utilizing AdSense for Domains. AdSense for Domains allows domain registrars to show relevant ads, rather than empty space, on parked pages.
You’ll now be able to see the specific AdSense for Domains sites that your ads have appeared on, rather than seeing statistics summarized in one consolidated entry. Armed with this information, you can exclude sites that don’t convert well to improve your overall performance on the content network, or you can exclude the parked domains category to prevent your ads from appearing on any AdSense for Domains site in the Google Network.
I’d like you to look at the embedded slides (link above) showing sharebuilder traffic from Google. On slide number 1, I have highlighted the offending sites in green and then next 4 slides show these sites. As you can see they are all from the same template and probably the same domainer. Because the number of clicks are so similar (over a 4 or 5 month period) one would have to suspect that they are automatically generated clicks from a click fraud bot. Another possibility is a company like Marchex owns the domains and is driving low cost search traffic to these sites and monitizing via click arbitrage.
We’ve been get the heads up every week or so for the last few months regarding the sites Google has added to the content network - thought I would share the list in case you’d like new ideas for site targeted, I mean placement targeted campaigns. Here’s quick info on the feature formerly know as site targeting name switch. I’ll be updating this list as new sites are added. Coming soon - a post on some of how Google is giving users even more control over the content network.
12.12.07
