Adwords Editor 5.0 was released almost a month ago (12/12/07) and I thought it was time to see what was new about 5.0 that folks around PI found valuable. Here a summary of the feedback:

• Anecdotally our team feels that Editor posts faster
  • How much - no percentage, but the quote was “a little faster, not a ton faster - so call it 10-15% ???
• These custom views reside in editor (so if you have editor on multiple machines, these views will not automatically move when you are using a new machine)
• Saving Custom Views - In advanced search, no new advanced fields (that we noticed), but you can save your view now. You don’t have to keep rerunning the same searches. Here are some that we use internally:
  • Nonconverting Keywords (then you can sort by cost)
  • Keywords above or below a certain cost/conversion threshold Read the rest…