Have you seen this scary fatal error message box in AdWords Editor?
Trying to post important changes on a massive account at 5pm and you see this thing, can drive you bananas. Trust me.
It’s been awhile since I’ve done my AdWords Professional certification so I kind of forgot what the current account limits are. [...]
Having spent some time in the last 3 months or so finally getting serious about mobile marketing I’ve found it both exciting and a bit frustrating at the same time.
As we keep hearing, mobile marketing is coming. The pace is exhilarating.
Half of Mobile Users to Be Web-Enabled by 2013
Because of the rising adoption of [...]
Google recently introduced a new form of advertising called Google Content Remarketing. The basic premise is that it allows you to remarket to visitors who have come to your site, looked around but did not complete a transaction or otherwise convert. Sound pretty cool? It is! How often have you wanted a second chance, to [...]
About two months BIG news hit our small SEM world. At SES NY 2010 Google announced the roll out of Search Funnels for AdWords advertisers. Finally! More insight into assisting keywords and conversion path analysis. Hip Hip Hoorah! Not just the last keyword that was clicked and converted, but keywords that either clicks or ad [...]
A few weeks ago, I was speaking to a colleague about making gut decisions in bid optimization - and realized that I had never discussed this with anyone before. But… we all do this, right? She and I can’t be the only two people who go into accounts, see that things aren’t quite where we [...]
Mobile – Again.
Yes, as I have stated before in my last blog post, thoughts on mobile marketing, and I will say again – This market isn’t going away, but will only get bigger and better! In my last post, I described and provided an overview from my perspective, the mobile market, its potential, user [...]
Anyone who knows me, knows I try to optimize EVERYTHING. Period. Whether it’s which lane of traffic I’m in on I-90, what ingredients I put in my compost bin, or my bidding strategy on a content network campaign, I try to maximize efficiency and monetize efforts.
A little more than a month ago, I attended a Seattle Direct Marketing Association (SDMA) event and the discussion topic presented by Romi Mahajan has stuck with me, as intended. Is our profession (marketing) still 3 parts Art and 1 part Science? OR has it totally flip flopped and very few of us think about the ART /creative part of marketing any more and has the science part become our mantra? Are we measuring too much and just tweaking? Are we spending all of our time digging through data and not enough time brainstorming big ideas? Are we consistent singles hitters, not risking a strikeout to hit a grand slam?
I get asked all the time - is it worth it to do paid search if I only have a budget of $15, $20, $25 a day? My answer? Always yes… followed quickly by several, “But, you know, you really should…”
Google’s Product Extension ads are perfect for eCommerce advertisers. They give your audience a direct idea of the products and goods you offer and help searchers buy what they want faster. Plus, they look snazzy; nothing compliments well-written ads like images and prices of the product in question.
All those benefits come with a fair amount [...]
Mobile – What is its pure definition? Is there one? The sentiment around the idea and its market place is still vague, many scrambling to figure it out and still learning how to use it.
