I get asked all the time - is it worth it to do paid search if I only have a budget of $15, $20, $25 a day? My answer? Always yes… followed quickly by several, “But, you know, you really should…”
Google’s Product Extension ads are perfect for eCommerce advertisers. They give your audience a direct idea of the products and goods you offer and help searchers buy what they want faster. Plus, they look snazzy; nothing compliments well-written ads like images and prices of the product in question.
All those benefits come with a fair amount [...]
Mobile – What is its pure definition? Is there one? The sentiment around the idea and its market place is still vague, many scrambling to figure it out and still learning how to use it.
Unless you are doing SEM for non-profits, it is unlikely that you’ve heard of Google Grants, a program awarding free AdWords advertising to select charitable organizations around the globe. Yet if you are working with non-profits, it is a crime to let this opportunity pass by. Google’s generosity is quite impressive, as every Google Grants AdWords account has a daily budget set to $329 - a nice $10,000 a month! And many non-profits are already taking advantage of this offer.
lack Friday is often referred to as the busiest retail shopping day of the year. By following our suggestions, you will be able to enjoy your turkey with gravy and will not have to worry that your account is overloaded ad offline. So, to make sure your account is ready for it, here’s some things to check on.
What are Sitelinks? Just in time for holiday shopping, Google recently released a new feature they are calling Ad Sitelinks (cha-ching). Business.com has had these extra links available for quite awhile, and it is definitely an idea worth copying. These links provide additional ways for users to get to content deeper within your site.
On [...]
Mention the words “google analytics” to people and you’ll frequently see their eyes will glazing over. Look closer and you’ll see their muscles stiffen. There’s just something about analytics - I think it’s because it brings back unpleasant memories of high school maths or introductory calculus!
But what I’d like to cover today is how to [...]
As Google celebrated its 11th birthday this week, it is apparent to me how many product improvements have been made to Google content network in the past 2-3 years. When I began buying PPC in 2005, you could basically turn Content “on” or “off” for your search campaigns, and you really had to know your way around Report Center to even try to “optimize” content network.
At least once a month I get an email about a new or updated keyword tool that will “uncover untold riches”. Well, there’s only so much money that one can have, so I guess it’s time to spill the beans on some of my favorite keyword research tools.
In the last couple of years, I’ve gone beyond tried and true tools such as WordTracker, and explored Nichebot, SpyFu, Keyword Elite, and Market Samurai and a handful of others.
Google Adwords is dangerous.
It’s seductive. It offers the promise of instant profits on one hand, yet on the other it has the potential to reach in to your wallet and clean it out.
Over the last two weeks, our team of client managers has audited almost forty new client and prospects’ campaigns.
Every one of them was [...]
