Mobile – What is its pure definition? Is there one? The sentiment around the idea and its market place is still vague, many scrambling to figure it out and still learning how to use it.
Caught the Internet Strategies Forum in Portland 7/23/09. The following are some notes from the forum that is targeted towards “Internet Strategists”.
I guess it depends on who you listen to. I just read an article that forecast a decline in display advertising then next two years, but Forrester seems pretty bullish.
Interactive Marketers Lean on Search
Online marketing spending is still going up, and search is getting the bulk of the dollars, but which formats will see the [...]
According to Inside Adwords Blog, Google Finance now shows display ads. Now, this is good news for those of us who have clients in the financial industry. There’s hardly any results yet but Google Finance might be a great opportunity so include Google Finance as your content network placement and get started.
Live.com has been trying to catch the same train as Google for the past decade - only to end up with a little over 8% of the market. But this may be about to change with kumo.com. The domain was bought back in 2008 that is now being used to test the demo of Microsoft’s new search engine, Kumo.
Market to the Max panel on the future of search quickly brought the audience up to speed on the history of paid search, reminiscing on the “good old days” of open bid auctions and bid jamming. Over the last few years, with a closed bid system and Quality Score factors, PPC has become much more like SEO.
I’m not know for taking the side of the search engines on the click fraud issue but… Click Forensics would not be in business if there wasn’t click fraud, so all I’m saying is they definitely have an economic interest to say that click fraud is rampant and drum up fear.
There, I said it.
Comment From Eric Layland
Just a few [...]
Per a recent WSJ article; Google just announced that it was eliminating a program to sell print advertising for newspapers. Seemed like there wasn’t enough in it for both Google and the newspapers. It certainly didn’t fix the revenue model for our local paper; the Seattle PI, which is on track to be sold or [...]
They say clothes make a man. Barack Obama’s campaign proves that great marketing makes a President.
With Obama’s inauguration promising 5 million people in attendance, it is impossible to deny his marketing team the credit for a job well done. Politics aside, Obama’s marketing strategy has some great lessons that can – and should – be [...]
A questionable statement it may seem, but Russia is an exceptional country in many ways. The last European market where Google still lags behind Yandex, a local search provider, Russia is in no hurry to be conquered.
