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Ten Tips to Optimizing a Landing Page

In a recent article in Visibility Magazine, Point It client manager Maria Nikishyna reviews some of the top 10 tips for optimizing landing pages.
A landing page serves as a bridge between the marketing message that brings visitors to your website and the site functionality that enables those visitors to take action, such as filling out [...]

Top 10 questions to ask before you hire an SEM agency

No mistake about it, hiring a search agency is a big decision. It could impact the very success or failure of your company and career. You need to find an agency you can trust to make the right decisions for you. Here are the top 10 questions I would ask an agency BEFORE hiring them:
1) How do you [...]

Seven Ideas You Can Test on your Landing Page

Whether you already have a taste for landing page optimization or are just starting to develop it, consider these testing ideas for improving your landing pages and getting higher conversion rates for your customers. 

Landing Page Testing and Optimization: Where to Start

Ready to test and optimize landing pages? Leave no stone unturned! But before you really get into it, remember that a landing page is NOT a website. This is particularly important in terms of design and organization. I always recommend my clients to start with the basics. But what should you look for to determine [...]