Sooner or later, an SEO program is going to come under the scrutiny of a high-level executive.
Even though few executives are unreasonable people, it can still be intimidating to fall under their watchful eyes. If you’re in-house, you’re suddenly dealing with your boss’ boss, or your boss’ boss’ boss. If you’re agency side, you’ve got [...]
Rand Fishkin spoke recently at the Online Marketing Summit SEO 2.0. Basically this was meant for moderate to advanced level SEO ears.
The main theme of Rand’s discussion was comparing an SEO Moz survey of “SEO Experts” to “correlation data.” In other words he was comparing the experts opinions to actual statistical data and [...]
The first session I attended was presented by Ray “Catfish” Comstock, Senior SEO Director at Business Online. Catfish had a unique personality and although obviously very skilled at SEO seemed to be just or more passionate about landing a record deal. That conflict aside, here are some of the notes I took from the session:
One of my clients is thinking of putting up a secondary blog on their website (they already have one blog up and running!). So they asked me for an opinion on whether they should use a subdomain or a subfolder for this new blog. This question made me realize that for many bloggers it really is worth thinking about. So, what’s the right answer? Which one should you go with? With SEO in mind, both have their advantages.
No mistake about it, hiring a search agency is a big decision. It could impact the very success or failure of your company and career. You need to find an agency you can trust to make the right decisions for you. Here are the top 10 questions I would ask an agency BEFORE hiring them:
1) How do you [...]
While it is true that metadata has become less important for relevance ranking, it hasn’t lost it entirely. But why bother with it at all? Here are my reasons:
#1. Many search engines still use metadata.#2. Google still looks at metadata.#3. Accessibility and contextual relevancy.#4. Multi-versioning.#5. For your own sake!
How To Register with Google, Yahoo, and MSN Webmaster Tools
It is free and the tools you get are very useful in telling you what is wrong with your website and pointing out what you can do to improve your website for better search engine consumption.
To get access to webmaster tools, you will need to create an [...]
An hour is hardly enough time to scratch the surface of search engine optimization (SEO) basics. So we’ve put together a webinar to provide an overview that we hope gets you comfortable with taking the first few steps.
Starting an SEO project can be confusing - where to start? What do all the terms mean? First [...]
Couldn’t help but put together a list of SEO myths to help dispel the rumors.
Myth #1: The goal is to be ranked number 1
Maybe for the CEO’s “ego-bidding”, but as a marketer your goal typically is a campaign that provides a return on investment. To do this well typically requires building a portfolio of hundreds [...]
If you’re a direct marketer like me, are you yearning for the good old days of getting what you pay for? Back in the day, PPC advertising was all about bid gaps and qualifying copy. Now, with Quality Scores we actually have to think about optimizing the landing page and creating relevant copy that matches [...]
