Over the last few months there have been several troublesome developments involving what is acceptable in the digital world – from the internet to the iPhone, and from ads to apps.
Being in the online advertising business, I’ll start with ads because right now online consumer advertising is getting a black eye – and no one [...]
I get asked all the time - is it worth it to do paid search if I only have a budget of $15, $20, $25 a day? My answer? Always yes… followed quickly by several, “But, you know, you really should…”
Google’s Product Extension ads are perfect for eCommerce advertisers. They give your audience a direct idea of the products and goods you offer and help searchers buy what they want faster. Plus, they look snazzy; nothing compliments well-written ads like images and prices of the product in question.
All those benefits come with a fair amount [...]
Congratulations to Yahoo for finally opening the Kimono. The good news; Yahoo paid search has finally added transparency to their partner network. The bad news; your probably not going to like what you see.
In the “Traffic Quality Reports” section, you can run an AD Delivery Report which will give statistics by Domain. Even better, once [...]
Unless you are doing SEM for non-profits, it is unlikely that you’ve heard of Google Grants, a program awarding free AdWords advertising to select charitable organizations around the globe. Yet if you are working with non-profits, it is a crime to let this opportunity pass by. Google’s generosity is quite impressive, as every Google Grants AdWords account has a daily budget set to $329 - a nice $10,000 a month! And many non-profits are already taking advantage of this offer.
lack Friday is often referred to as the busiest retail shopping day of the year. By following our suggestions, you will be able to enjoy your turkey with gravy and will not have to worry that your account is overloaded ad offline. So, to make sure your account is ready for it, here’s some things to check on.
What are Sitelinks? Just in time for holiday shopping, Google recently released a new feature they are calling Ad Sitelinks (cha-ching). Business.com has had these extra links available for quite awhile, and it is definitely an idea worth copying. These links provide additional ways for users to get to content deeper within your site.
On [...]
Social networking sites like Facebook are the next big frontier for online advertising. Their audiences are large and inviting, and there’s ample opportunity to reach the users you’re looking for. But even with the large amount of potential Facebook provides, many advertisers don’t know how to approach the service, and sometimes the results aren’t predictable.
With [...]
Making bid changes and optimizing client accounts can be a painful task at times, especially if you don’t have the proper tools. Often times, the search engine web interface is sometimes the only tool you have access to and it is not the most efficient. Let’s make this a little easier…
Since the release of the [...]
This is a rant “blog” about why search engine management tools are not effective.
