Have you seen this scary fatal error message box in AdWords Editor?
Trying to post important changes on a massive account at 5pm and you see this thing, can drive you bananas. Trust me.
It’s been awhile since I’ve done my AdWords Professional certification so I kind of forgot what the current account limits are. [...]
I recently had a client ready to launch a microsite for a new promotion. The microsite was chock full of informative case studies that were relevant to our paid search audience, and the client’s main focus was to make sure people were downloading them. A lot of clients have problems coming up with enough content [...]
A recent “life changing” event happened making me realize that mobile advertising is going to change dramatically.
The event was my purchase of a Samsung Vibrant smartphone. I bought it with a heavy heart because I really, really wanted an iPhone. However, despite the rumors, the iPhone hasn’t come to T-mobile and it was [...]
With the Blue Angels in town this weekend, Frank discusses what they have in common with Search Marketing.
He also explains how a golf club followed him round the Internet and he looks at some of the inner goings on of Content Remarketing.
I don’t know about you, but I find it really helpful to write notes to myself about things that I want to remember. Not only does writing it down help me remember, but it is also great when you need to reference back to that information.
Managing the amount of accounts that we do it can [...]
Google recently introduced a new form of advertising called Google Content Remarketing. The basic premise is that it allows you to remarket to visitors who have come to your site, looked around but did not complete a transaction or otherwise convert. Sound pretty cool? It is! How often have you wanted a second chance, to [...]
About two months BIG news hit our small SEM world. At SES NY 2010 Google announced the roll out of Search Funnels for AdWords advertisers. Finally! More insight into assisting keywords and conversion path analysis. Hip Hip Hoorah! Not just the last keyword that was clicked and converted, but keywords that either clicks or ad [...]
We had a client recently who decided to bring PPC in house. That’s not exactly what an agency wants to hear but yes, it does happen now and then. What struck me about the process was the frantic call we got on the last day looking for help in moving their Adwords account into Yahoo [...]
Ah, Seattle. The Emerald City. You’ve taught me so much. Things like, “the morning’s weather is in no way a forecast of the afternoon’s weather” and “cream cheese and hot dogs belong together.”
In addition to being the place where I learned that it’s okay to throw fish, our fair city is also the place where I learned about PPC. Seattle tends to have its own way of doing things, and pay-per-click marketing is no exception. In no particular order, please enjoy:
A few weeks ago, I was speaking to a colleague about making gut decisions in bid optimization - and realized that I had never discussed this with anyone before. But… we all do this, right? She and I can’t be the only two people who go into accounts, see that things aren’t quite where we [...]
