I recently had a client ready to launch a microsite for a new promotion. The microsite was chock full of informative case studies that were relevant to our paid search audience, and the client’s main focus was to make sure people were downloading them. A lot of clients have problems coming up with enough content [...]

I don’t know about you, but I find it really helpful to write notes to myself about things that I want to remember. Not only does writing it down help me remember, but it is also great when you need to reference back to that information.
Managing the amount of accounts that we do it can [...]

We’ve all seen websites with hotel reservations, affiliate marketing, and webinar signups where in order to make a purchase or become a lead, a visitor needs to go to a third-party page. Well, I have worked with a few like that and in every case tracking is the first thing that needs to be addressed. After all, if we do not know how many people completed the CTA, how could we claim that the campaign is a success?

This kind of tracking has an undeserved reputation of being difficult to implement. But in reality, all you need is Google Analytics code on your site and a little bit (honestly!) of coding.

Is there an easy way to determine the statistical winner of a ppc ad test without using crazy formulas or testing tools?
To estimate how many impressions are needed per ad to end a CTR test (or clicks are needed to end the test based on conversion rate), subtract the rate in one ad from the [...]

Google’s Product Extension ads are perfect for eCommerce advertisers. They give your audience a direct idea of the products and goods you offer and help searchers buy what they want faster. Plus, they look snazzy; nothing compliments well-written ads like images and prices of the product in question.

All those benefits come with a fair amount [...]

Congratulations to Yahoo for finally opening the Kimono.  The good news; Yahoo paid search has finally added transparency to their partner network.  The bad news; your probably not going to like what you see.
In the “Traffic Quality Reports” section, you can run an AD Delivery Report which will give statistics by Domain.  Even better, once [...]

Mention the words “google analytics” to people and you’ll frequently see their eyes will glazing over. Look closer and you’ll see their muscles stiffen. There’s just something about analytics - I think it’s because it brings back unpleasant memories of high school maths or introductory calculus!
But what I’d like to cover today is how to [...]

This is a rant “blog” about why search engine management tools are not effective.

Chris Elwell, President of Third Door Media - moderator
Panelists: Ken Jurina, President of Epiar
George Michie, Principal of Search Marketing at Rimm-Kaufman Group
Paul Wilson, Chief Revenue Officer at iProspect.
Ken Jurina: His co. does SEM — SEO + paid search + paid inclusion. Needs analytics to prove value.

In Google Analytics, if you’re using advanced filters that use custom fields (i.e. for pulling in raw queries), you probably noticed a lack of data over the past few months (we saw it from January 9 - March 10).
We noticed the return of raw query data in our reports on March 11th, so Google [...]