Here’s the low down from one of our Google reps. Now we wait and see if it passes muster and the feds:

Thanks for asking about this deal with Yahoo. Yesterday, we announced a
non-exclusive advertising agreement that give Yahoo! the ability to use
Google’s search and contextual advertising technology through its AdSense
for Search and AdSense for Content advertising programs.  Under the
agreement, Yahoo! has the option to display Google ads alongside its own
natural search results in the U.S. and Canada.  In addition, Yahoo! can
serve contextually targeted ads on its U.S. and Canadian web properties as
well as on its current publisher partner sites.

If you’d like to learn more information, please feel free to check out our
official press release at
http://googleblog.blogspot.com/2008/06/our-agreement-to-provide-ad-technology.html.

As for what this means to our advertisers, this deal will not change the
way Google’s ad auctions will run. Google doesn’t set the prices manually
for ads; rather, advertisers themselves determine prices through an
ongoing competitive auction.

Also, advertisers will not be able to target Yahoo searches. Yahoo will
simply be treated as a part of Google’s partner network, and advertisers
will only be able to decide whether their ads should only be served on
Google web properties or also appear on partner websites.

Hot off the Press:

http://seattletimes.nwsource.com/html/businesstechnology/2004473897_webyahoogoogle12.html

So, I am sure you all know that Yahoo announced that they are reducing minimum bids below the standard $.10 if you have a good Quality Index score. Here’s what they have not told us:

It’s a roll out.  They started with the “Dating” category and likely wont get to the Finance category until sometime in the fall.  I am supposed to get a list of the categories and when they are going to roll out.  I’ll share more when I know it.

In case they never send me this list: Has anyone seen their minimum bids decrease?