A few weeks ago, I was speaking to a colleague about making gut decisions in bid optimization - and realized that I had never discussed this with anyone before.  But… we all do this, right?  She and I can’t be the only two people who go into accounts, see that things aren’t quite where we [...]

Congratulations to Yahoo for finally opening the Kimono.  The good news; Yahoo paid search has finally added transparency to their partner network.  The bad news; your probably not going to like what you see.
In the “Traffic Quality Reports” section, you can run an AD Delivery Report which will give statistics by Domain.  Even better, once [...]

It is impossible to find a search marketer who does not have a strong opinion about the Google-Yahoo agreement. Well, at least if you look in the US and Canada. The problem, however, is that many speculations swirling around are not supported by actual facts.
Check out this Yahoo treat for the information hungry: http://help.yahoo.com/l/us/yahoo/ysm/sps/ysmmanage/permlinks/yahoo-openad

In addition [...]

What do you folks think about this? I like this quote, potentially taken out of context
Microsoft Chief Executive Steve Ballmer said the deal would transform its money-losing Internet division, which it sees as critical to growth, into a profitable pillar of its business.
“We have been losing money. Our plan here would be to [...]