Is there an easy way to determine the statistical winner of a ppc ad test without using crazy formulas or testing tools?
To estimate how many impressions are needed per ad to end a CTR test (or clicks are needed to end the test based on conversion rate), subtract the rate in one ad from the [...]
Over the last few months there have been several troublesome developments involving what is acceptable in the digital world – from the internet to the iPhone, and from ads to apps.
Being in the online advertising business, I’ll start with ads because right now online consumer advertising is getting a black eye – and no one [...]
I get asked all the time - is it worth it to do paid search if I only have a budget of $15, $20, $25 a day? My answer? Always yes… followed quickly by several, “But, you know, you really should…”
Twitter’s growing usage has caused a lot of uneasiness on the part of branding experts. The ability for customers to quickly express their opinions – positive or negative – in an instantly, globally public forum means marketers have lost another inch of ground in the battle for brand control. At this point, Twitter marketing is no longer optional: controlling the conversation surrounding your brand is part of crafting your brand’s message.
Watching out for mentions of your brand on Twitter (more on that later) and responding to them is a great start, but it’s not the only reason to be watching Twitter. Those of you who work in a less Twitter-focused industry than, say, search engine marketing may find a hidden benefit to Twitter marketing – not only are you paying attention (because you’re such a smarty pants), some of your competitors probably aren’t.
This is where you can get sneaky. And by “get sneaky,” I mean “demonstrate quality customer service to users and prospects.”
Google’s Product Extension ads are perfect for eCommerce advertisers. They give your audience a direct idea of the products and goods you offer and help searchers buy what they want faster. Plus, they look snazzy; nothing compliments well-written ads like images and prices of the product in question.
All those benefits come with a fair amount [...]
Mobile – What is its pure definition? Is there one? The sentiment around the idea and its market place is still vague, many scrambling to figure it out and still learning how to use it.
Congratulations to Yahoo for finally opening the Kimono. The good news; Yahoo paid search has finally added transparency to their partner network. The bad news; your probably not going to like what you see.
In the “Traffic Quality Reports” section, you can run an AD Delivery Report which will give statistics by Domain. Even better, once [...]
Unless you are doing SEM for non-profits, it is unlikely that you’ve heard of Google Grants, a program awarding free AdWords advertising to select charitable organizations around the globe. Yet if you are working with non-profits, it is a crime to let this opportunity pass by. Google’s generosity is quite impressive, as every Google Grants AdWords account has a daily budget set to $329 - a nice $10,000 a month! And many non-profits are already taking advantage of this offer.
lack Friday is often referred to as the busiest retail shopping day of the year. By following our suggestions, you will be able to enjoy your turkey with gravy and will not have to worry that your account is overloaded ad offline. So, to make sure your account is ready for it, here’s some things to check on.
What are Sitelinks? Just in time for holiday shopping, Google recently released a new feature they are calling Ad Sitelinks (cha-ching). Business.com has had these extra links available for quite awhile, and it is definitely an idea worth copying. These links provide additional ways for users to get to content deeper within your site.
On [...]
