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3 Reasons to Bid on Your Brand Terms
It’s a question we receive often from clients and, depending on whether they are a new or an existing one, typically arrives in the form of: “Should we bid on our brand terms?” or “Why are we bidding on our … [READ MORE]
The Power of Negative Keywords
Utilize Negative Keywords to Improve Quality Score, Lower CPCs, Boost CTRs & Also Utilize Google’s new Negative Keyword Lists! Negative keyword expansion plays an essential role in optimizing your paid search account. The benefits of successful negative keyword expansion boost … [READ MORE]
Location, Location, Location: Google AdWords Update
For most advertisers, geographic targeting is one of the most important elements of reaching the correct audience. Google announced this week that they are integrating their Maps capabilities with AdWords to enhance the features of location-targeting. I’ll highlight 3 important … [READ MORE]
Forget Pay For Call…BFC Is Where It’s At
When Click-to-Call came out, it was a big deal. Think of the thousands of products and services that customers prefer to directly inquire about over spending hours scanning websites for the appropriate information. Whether it’s placing an order or simply … [READ MORE]
8 things I’ve learned about bid management tools
Note: This is kind of a continuation of my bid tool rant #1, however it’s not really a rant. I’m going to try to be more open minded this time Here we go! It’s frustrating just trying to get … [READ MORE]
What Does the Future Hold for Search Marketing?
Here at Point It we’re in the middle of our planning phase. It’s a good time because it forces you to turn your attention away from the daily occurrences of agency life and think way, way out there. Take five … [READ MORE]
Metrics for Merriment
It’s official. The 2011 holiday season is upon us. For most of us marketers that means it’s crunch time (even more so than the rest of the year). For many of my clients this is when they do the majority … [READ MORE]
Excel Tips and Tricks for a Successful and Efficient Data Analysis
Excel is the most important and powerful search marketing tool. If you are managing your paid-search campaigns, Excel is a must-have tool in addition to AdWords (adCenter) Editors. Building keyword lists, writing ad copy, analyzing data and preparing reports – … [READ MORE]
Give Your GDN Campaigns an Energy Boost
Are some of your Google Display Network (GDN) campaigns a little anemic and just not getting the volume of traffic you expected? Did you ever put a lot of time and effort into creating controlled, segmented, beautifully architected campaigns and after … [READ MORE]
Performing SEO Keyword Research
For the longest time how to perform effective keyword research has been one of the most debated elements of search engine optimization. Pretty much every SEO company and consultant out there has their own process. Unfortunately, not all methods of … [READ MORE]
