Mention the words “google analytics” to people and you’ll frequently see their eyes will glazing over. Look closer and you’ll see their muscles stiffen. There’s just something about analytics - I think it’s because it brings back unpleasant memories of high school maths or introductory calculus!
But what I’d like to cover today is how to [...]
Social networking sites like Facebook are the next big frontier for online advertising. Their audiences are large and inviting, and there’s ample opportunity to reach the users you’re looking for. But even with the large amount of potential Facebook provides, many advertisers don’t know how to approach the service, and sometimes the results aren’t predictable.
With [...]
Making bid changes and optimizing client accounts can be a painful task at times, especially if you don’t have the proper tools. Often times, the search engine web interface is sometimes the only tool you have access to and it is not the most efficient. Let’s make this a little easier…
Since the release of the [...]
This is a rant “blog” about why search engine management tools are not effective.
If you are among the very few people who are not yet LinkedIn, here’s some good news: it is not too late. However, you should probably hurry as more individuals and businesses begin to see the value behind professional social networks.
Having a complete keyword list is extremely important for an advertiser to display an ad to the right audience. The ad text can be just as important, though, because if you’re not getting the click, then you’re not getting the click.
Writing a search ad can be difficult, because you really don’t have the space to [...]
As Google celebrated its 11th birthday this week, it is apparent to me how many product improvements have been made to Google content network in the past 2-3 years. When I began buying PPC in 2005, you could basically turn Content “on” or “off” for your search campaigns, and you really had to know your way around Report Center to even try to “optimize” content network.
At least once a month I get an email about a new or updated keyword tool that will “uncover untold riches”. Well, there’s only so much money that one can have, so I guess it’s time to spill the beans on some of my favorite keyword research tools.
In the last couple of years, I’ve gone beyond tried and true tools such as WordTracker, and explored Nichebot, SpyFu, Keyword Elite, and Market Samurai and a handful of others.
Members of Point It attended two social media events last week. One put on by the Seattle Direct Marketing Association and the other by the Puget Sound America Marketing Association. Apparently social media is all the rage these days and marketers are flocking to these events just to make sure they don’t miss a beat [...]
Caught the Internet Strategies Forum in Portland 7/23/09. The following are some notes from the forum that is targeted towards “Internet Strategists”.
