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Difference in How AdWords & adCenter See Keyword Match Types (Update)
This post explains how the engines understand keyword match types and why you have to use all three match types in AdCenter. [READ MORE]
Cyber Monday’s Over. Now What?
Short answer=Plenty. If you are in paid search ecommerce, you are probably still feeling stoked and pretty awesome from your sales reports from Monday. Yes, Black Friday (BF) was fantastic. Saturday and Sunday were pretty darn good too. Cyber Monday … [READ MORE]
3 Important Elements to Consider When Link Building
SEO, for all intents and purposes, can be divided into two buckets: on-site and off-site. On-site SEO covers things like Title tags, Meta tags, keyword rich content and so on. It also includes indexing and usability factors such as page … [READ MORE]
What is Google AdWords? An Infographic
The crew over at WordStream .com recently created this awesome infographic that does a great job of visually describing just how Google AdWords works. Check it out! © 2011 WordStream – a certified AdWords partner.
3 Reasons to Bid on Your Brand Terms
It’s a question we receive often from clients and, depending on whether they are a new or an existing one, typically arrives in the form of: “Should we bid on our brand terms?” or “Why are we bidding on our … [READ MORE]
The Power of Negative Keywords
Utilize Negative Keywords to Improve Quality Score, Lower CPCs, Boost CTRs & Also Utilize Google’s new Negative Keyword Lists! Negative keyword expansion plays an essential role in optimizing your paid search account. The benefits of successful negative keyword expansion boost … [READ MORE]
Location, Location, Location: Google AdWords Update
For most advertisers, geographic targeting is one of the most important elements of reaching the correct audience. Google announced this week that they are integrating their Maps capabilities with AdWords to enhance the features of location-targeting for PPC campaigns. I’ll … [READ MORE]
Forget Pay For Call…BFC Is Where It’s At
When Click-to-Call came out, it was a big deal. Think of the thousands of products and services that customers prefer to directly inquire about over spending hours scanning websites for the appropriate information. Whether it’s placing an order or simply … [READ MORE]
8 things I’ve learned about bid management tools
Note: This is kind of a continuation of my bid tool rant #1, however it’s not really a rant. I’m going to try to be more open minded this time Here we go! It’s frustrating just trying to get … [READ MORE]
What Does the Future Hold for Search Marketing?
Here at Point It we’re in the middle of our planning phase. It’s a good time because it forces you to turn your attention away from the daily occurrences of agency life and think way, way out there. Take five … [READ MORE]
