As Google celebrated its 11th birthday this week, it is apparent to me how many product improvements have been made to Google content network in the past 2-3 years. When I began buying PPC in 2005, you could basically turn Content “on” or “off” for your search campaigns, and you really had to know your way around Report Center to even try to “optimize” content network.

I don’t know about you, but this new one from the big G, makes me so happy, I had to stand up and applaud. Finally!! After years of asking for transparency in search network metrics versus Google.com, Google listened. This rocks! I’ve already turned off Search Network for two campaigns. Look at [...]

Word of caution: Be careful and double check your campaigns after importing content campaigns in Yahoo and MSN from Google. 
On two different clients, I’ve had broad, generic single word content keywords added to the other engines as search keywords from importing CN campaigns.  It is not fun when you find [...]