Posted 10/02/09 by Lisa in
Google AdWords,
Paid Search
As Google celebrated its 11th birthday this week, it is apparent to me how many product improvements have been made to Google content network in the past 2-3 years. When I began buying PPC in 2005, you could basically turn Content “on” or “off” for your search campaigns, and you really had to know your way around Report Center to even try to “optimize” content network.
Posted 10/17/08 by Lisa in
Google AdWords
I don’t know about you, but this new one from the big G, makes me so happy, I had to stand up and applaud. Finally!! After years of asking for transparency in search network metrics versus Google.com, Google listened. This rocks! I’ve already turned off Search Network for two campaigns. Look at [...]
Posted 04/01/08 by Jon Lisbin in
Google AdWords,
Paid Search
This is very good news, except it sounds like you still can’t see the performance of individual parked domains in the Google Search network; only the content network:
Parked domains information in Placement Performance Reports
If you’ve run a Placement Performance report recently, you know that you can see the individual sites in our content network that [...]