Posted 10/02/09 by Lisa in
Google AdWords,
Paid Search
As Google celebrated its 11th birthday this week, it is apparent to me how many product improvements have been made to Google content network in the past 2-3 years. When I began buying PPC in 2005, you could basically turn Content “on” or “off” for your search campaigns, and you really had to know your way around Report Center to even try to “optimize” content network.
Posted 09/23/08 by Jon Lisbin in
Industry Updates
Just thought I’d share some initial thoughts about the new browser from Google.
1. Most intriguing is that it loads pages incredibly fast. I’ve been experiencing more crashes with Firefox lately and IE always seems to run slow. Chrome seems very fast and stable which is really all I ask from a browser.
2. It’s got a [...]
Posted 08/22/08 by Davek in
Paid Search
Here is an interesting link that I found when reading John Battelle’s Searchblog. What caught my attention was that this is not the first time I’ve run across web extensions or sites that have been built with the sole purpose of excluding content (Google or Wikipedia content to be specific) from SERPs (Search Engine Result [...]
Posted 06/13/08 by Jon Lisbin in
Google AdWords
Here’s the low down from one of our Google reps. Now we wait and see if it passes muster and the feds:
Thanks for asking about this deal with Yahoo. Yesterday, we announced a non-exclusive advertising agreement that give Yahoo! the ability to use Google’s search and contextual advertising technology through its AdSense for Search and [...]
Posted 06/03/08 by Jon Lisbin in
Google AdWords
In case you were wondering how to count the ways, or more specifically conversions, check out the options from Google. Thanks to Dave for this contribution:
Can I track more than one kind of conversions?
Yes. You can create up to 30 different kinds of actions to track, each with a unique name.
You can also track different kinds [...]
Posted 05/07/08 by Jon Lisbin in
Google AdWords
Haven’t seen it in action yet, but I believe this will really help us understand cause and effect of the optimizations we perform:
Change History tool enhancement: Charting
In the coming weeks, we will be updating the My Change History Tool to include a helpful new addition: Google Finance-like graphs that map change events to account performance [...]
