In a recent article in Visibility Magazine, Point It client manager Maria Nikishyna reviews some of the top 10 tips for optimizing landing pages.
A landing page serves as a bridge between the marketing message that brings visitors to your website and the site functionality that enables those visitors to take action, such as filling out [...]

Ready to test and optimize landing pages? Leave no stone unturned! But before you really get into it, remember that a landing page is NOT a website. This is particularly important in terms of design and organization. I always recommend my clients to start with the basics. But what should you look for to determine [...]

SE Roundtable is reporting that WebmasterWorld is talking about the fact that Adwords is starting to incorporate landing page load time in the quality score, which gives advertisers yet another reason to streamline and simplify landing pages and build them specifically for SEM. Apparently you will be able to see your load time “grade” [...]