In a recent article in Visibility Magazine, Point It client manager Maria Nikishyna reviews some of the top 10 tips for optimizing landing pages.
A landing page serves as a bridge between the marketing message that brings visitors to your website and the site functionality that enables those visitors to take action, such as filling out [...]

Whether you already have a taste for landing page optimization or are just starting to develop it, consider these testing ideas for improving your landing pages and getting higher conversion rates for your customers. 

Ready to test and optimize landing pages? Leave no stone unturned! But before you really get into it, remember that a landing page is NOT a website. This is particularly important in terms of design and organization. I always recommend my clients to start with the basics. But what should you look for to determine [...]

Andrew Goodman, my personal hero, wrote an excellent article which really clarified the most important roles paid search marketing plays. It’s not a cure for all that ills us, but it does have a very important “closer” role to play in the sales cycle. Mr. Goodman get’s it
Your Closer had better not mess [...]