Posted 11/06/09 by Cory Banks in
Paid Search,
social media
Social networking sites like Facebook are the next big frontier for online advertising. Their audiences are large and inviting, and there’s ample opportunity to reach the users you’re looking for. But even with the large amount of potential Facebook provides, many advertisers don’t know how to approach the service, and sometimes the results aren’t predictable.
With [...]
Posted 01/16/09 by Joe in
Google AdWords,
Paid Search
By now, we’ve likely all heard this miraculous story repeated on the various news sources. By all accounts, this WAS a miracle, except maybe for the unfortunate flock of geese. This morning, as I looked on Google for more information on this story, I typed in “miracle on the hudson” and then “flight 1549″ and [...]
Posted 10/23/08 by Jon Lisbin in
Paid Search
Andrew Goodman, my personal hero, wrote an excellent article which really clarified the most important roles paid search marketing plays. It’s not a cure for all that ills us, but it does have a very important “closer” role to play in the sales cycle. Mr. Goodman get’s it
Your Closer had better not mess [...]