Have you seen this scary fatal error message box in AdWords Editor?
Trying to post important changes on a massive account at 5pm and you see this thing, can drive you bananas. Trust me.

It’s been awhile since I’ve done my AdWords Professional certification so I kind of forgot what the current account limits are.   [...]

Anyone who knows me, knows I try to optimize EVERYTHING. Period. Whether it’s which lane of traffic I’m in on I-90, what ingredients I put in my compost bin, or my bidding strategy on a content network campaign, I try to maximize efficiency and monetize efforts.

A little more than a month ago, I attended a Seattle Direct Marketing Association (SDMA) event and the discussion topic presented by Romi Mahajan has stuck with me, as intended. Is our profession (marketing) still 3 parts Art and 1 part Science? OR has it totally flip flopped and very few of us think about the ART /creative part of marketing any more and has the science part become our mantra? Are we measuring too much and just tweaking? Are we spending all of our time digging through data and not enough time brainstorming big ideas? Are we consistent singles hitters, not risking a strikeout to hit a grand slam?

Social networking sites like Facebook are the next big frontier for online advertising. Their audiences are large and inviting, and there’s ample opportunity to reach the users you’re looking for. But even with the large amount of potential Facebook provides, many advertisers don’t know how to approach the service, and sometimes the results aren’t predictable.
With [...]

I frequently have the opportunity to look into someone’s Adwords account, and almost without fail, I’m greeted by the sight of red flags flying.
It’s painful to see because this signals that good marketing money is going to waste.
So what should you be looking for in your Adwords account?  Well you know your PPC is in [...]

I’ve looked into several Google Adwords accounts recently and it only took few minutes to see where a client was pouring money down the drain - and perhaps why Google’s stock is so high.

My pet theory on Google’s stock price? I’ll bet 80% of its value comes from underperforming keywords! Yes, keywords which never convert to sales yet still run, month after month, unchecked.
So here are a couple of ways to cut your PPC costs today

By now, we’ve likely all heard this miraculous story repeated on the various news sources. By all accounts, this WAS a miracle, except maybe for the unfortunate flock of geese. This morning, as I looked on Google for more information on this story, I typed in “miracle on the hudson” and then “flight 1549″ and [...]

Couldn’t help but put together a list of SEO myths to help dispel the rumors.
Myth #1: The goal is to be ranked number 1
Maybe for the CEO’s “ego-bidding”, but as a marketer your goal typically is a campaign that provides a return on investment.  To do this well typically requires building a portfolio of hundreds [...]

Andrew Goodman, my personal hero, wrote an excellent article which really clarified the most important roles paid search marketing plays. It’s not a cure for all that ills us, but it does have a very important “closer” role to play in the sales cycle. Mr. Goodman get’s it
Your Closer had better not mess [...]