If you’re a direct marketer like me, are you yearning for the good old days of getting what you pay for? Back in the day, PPC advertising was all about bid gaps and qualifying copy. Now, with Quality Scores we actually have to think about optimizing the landing page and creating relevant copy that matches up with the keywords and ads.  I think there are a lot of rumors and assumptions being made about how important landing page content is for paid search ads, but it has to go into the consideration mix.

Here’s an article that dives deep. Do you buy it?

New tweaks by Google are on the way to “improve” the quality score metric to help with relevency. It’s being rolled out in phases so you should see the results in your search campaign shortly. Read the rest…

SE Roundtable is reporting that WebmasterWorld is talking about the fact that Adwords is starting to incorporate landing page load time in the quality score, which gives advertisers yet another reason to streamline and simplify landing pages and build them specifically for SEM. Apparently you will be able to see your load time “grade” when you click on the keyword analysis (the little magnifying glass to know whether your ads are being triggered by a search.) I don’t see it on any of my clients keywords yet. They say if you are LP testing, they will take the slowest LP load time grade in the quality score algorithm for that keyword.

Google offers tips on improving your load time:

• Use fewer redirects.
• Reduce the page size by using fewer, smaller, and more highly-compressed images.
• Do not use interstitial pages.
• Minimize the use of iframes on your landing page.
• Contact your webmaster or webhosting provider to discuss other ways of improving your website’s load time.

Here’s the article I read to learn more. http://www.seroundtable.com/archives/016457.html