If you’re a direct marketer like me, are you yearning for the good old days of getting what you pay for? Back in the day, PPC advertising was all about bid gaps and qualifying copy. Now, with Quality Scores we actually have to think about optimizing the landing page and creating relevant copy that matches [...]

New tweaks by Google are on the way to “improve” the quality score metric to help with relevency. It’s being rolled out in phases so you should see the results in your search campaign shortly.

SE Roundtable is reporting that WebmasterWorld is talking about the fact that Adwords is starting to incorporate landing page load time in the quality score, which gives advertisers yet another reason to streamline and simplify landing pages and build them specifically for SEM. Apparently you will be able to see your load time “grade” [...]