Sooner or later, an SEO program is going to come under the scrutiny of a high-level executive.
Even though few executives are unreasonable people, it can still be intimidating to fall under their watchful eyes.  If you’re in-house, you’re suddenly dealing with your boss’ boss, or your boss’ boss’ boss.  If you’re agency side, you’ve got [...]

An hour is hardly enough time to scratch the surface of search engine optimization (SEO) basics. So we’ve put together a webinar to provide an overview that we hope gets you comfortable with taking the first few steps.
Starting an SEO project can be confusing - where to start? What do all the terms mean? First [...]

Couldn’t help but put together a list of SEO myths to help dispel the rumors.
Myth #1: The goal is to be ranked number 1
Maybe for the CEO’s “ego-bidding”, but as a marketer your goal typically is a campaign that provides a return on investment.  To do this well typically requires building a portfolio of hundreds [...]

Some notes from various panel discussions at Search Engine Strategies New York City; enjoy:

This session was geared towards agencies and smaller SEM’s and gave some great tips on managing clients  search-engine-strategies-managing-pay-per-click-for-multiple-clients.doc
In this panel tips were revealed on how to improve link popularity on search engines  search-engine-strategies-link-strategies.doc
Heather Lloyd-Martin gave some great tips about to write to both attract search engine spiders and convert [...]