Second session of Business Track I attended.
Same Moderator Chris Elwell, President of Third Door Media
Panelists: Sean J. McMahon, President of EngineWorks Bruce Clay, President of Bruce Clay, Matt Naeger, Executive Vice President Operations at Impaqt.
Sean McMahon: What is Value? - A fair return for something or a monetary worth. One acts to gain [...]

Chris Elwell, President of Third Door Media - moderator
Panelists: Ken Jurina, President of Epiar
George Michie, Principal of Search Marketing at Rimm-Kaufman Group
Paul Wilson, Chief Revenue Officer at iProspect.
Ken Jurina: His co. does SEM — SEO + paid search + paid inclusion. Needs analytics to prove value.