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SMX -Day1 -Creating Value in your SEM Business

Second session of Business Track I attended.
Same Moderator Chris Elwell, President of Third Door Media
Panelists: Sean J. McMahon, President of EngineWorks Bruce Clay, President of Bruce Clay, Matt Naeger, Executive Vice President Operations at Impaqt.
Sean McMahon: What is Value? - A fair return for something or a monetary worth. One acts to gain [...]

SMX-Day 1-Business Track: Money For What? Search Marketing Payment Models

Chris Elwell, President of Third Door Media - moderator
Panelists: Ken Jurina, President of Epiar
George Michie, Principal of Search Marketing at Rimm-Kaufman Group
Paul Wilson, Chief Revenue Officer at iProspect.
Ken Jurina: His co. does SEM — SEO + paid search + paid inclusion. Needs analytics to prove value.

SMX Advanced Takes Seattle, again

What’s arguably becoming the premier industry trade show landed in our fair city yesterday and we greeted the world with, what else…showers!  Why Seattle? I spoke with Sean Moriarty from Third Door Media yesterday and he said Danny Sullivan did not hesitate when picking Seattle prior to last year’s show. With Google, Microsoft and a [...]