SEM Manager

Point It! is a privately-held, growing company addressing a red-hot market. We are looking for dynamic individuals who want to be integral members of our team. 

The SEM Manager is responsible for implementing innovative and effective natural and paid search engine marketing strategies and programs including communication planning, competitive analysis, site audits and measurement recommendations. 

You must possess advanced communication skills and be able to effectively interact with clients over the phone, via email or occasionally in person. We deliver results with a bottom line focus which yields measurable benefits to our clients in the form of higher ROI. 

Please only apply if you: 

1. Have more than two years full time search engine marketing experience in either paid or organic search engine optimization. 
2. Can demonstrate that you’ve successfully managed paid and/or organic search optimization for multiple accounts or clients. 
3. Have experience optimizing paid and/or organic search for all three major search engines. 

Key Responsibilities:

• Manage the overall client relationship by setting and delivering upon client expectations 
• Spearhead consistent review of project delivery and execution 
• Implement search engagements from briefing through completion, implementing template processes to increase efficiency and quality wherever possible. 
• Participate in client and prospect presentations to deliver search strategies to and, upon request, scope of work and pricing estimates. 
• Stay current with industry development and participate in the SEM online community 

SEO:

• Research and develop keyword target lists and establish page level distribution 
• Define website content needs and oversee its development with proper SEO methodologies 
• Write optimized and concise HTML Title and Meta Description tags along with optimized copy 
• Provide link building services and develop new linking strategies 
• Run, process and analysis progress reports 

PPC:

• Manage day to day pay-per-click campaigns on multiple search engines, including Google, Yahoo, and Bing 
• Optimize client bid prices and bid position 
• Use bid management skills focused on achieving campaign metrics 
• Research/develop keywords and write/create copy for paid search campaigns. 
• Manage Google Analytics on client accounts 
• Use reporting tools to analyze data and optimize campaigns 

Qualifications:

• 2-3 years of Search Engine Marketing experience 
• Strong analytical skills 
• Microsoft Office Suite: Word, Excel, PowerPoint 
• Experience with search engines, internet usage, and basic online principals 
• Basic HTML and web design experience 
• Strong written and oral communication skills 
• Knowledge of search engine optimization principals 
• Web Analytics 
• Blogs and Social Media a plus 
• Bachelors Degree in Marketing, Business, Communications, Information Technology or related field. 

This is a full-time position, eligible for benefits and the other perks of working with us. If you’re interested in joining us, please submit a cover letter and resume to jobs@pointit.com.
No phone calls or surprise personal visits to our office, please.

Point It is a 12-person search marketing agency based in Seattle, established in March of 2002. We are located in Queen Anne at 3131 Western Avenue. Our team takes a consultative approach to search engine marketing by focusing on strategy and execution to deliver results on behalf of clients.

Additional Information:

• Salary DOE
• 15 PAID DAYS OFF
• Medical/Dental
• 401K
• Parking/Transportation Subsidy
• Bonuse