Category Archives: Facebook Advertising


Multi-Channel Strategy – Search + Social

By now, the vast majority of digital marketers are familiar with this classic dichotomy  – the need for cross-channel marketing vs. current technology and cross-channel expertise. The importance of cross-channel marketing is well understood; however, the majority of marketing organizations … [READ MORE]

Point Taken – Top 5 Digital Marketing Articles of the Week

Happy August 1st! Can you believe it’s already halfway through summer? Although (thankfully) the weather hasn’t started to change yet, we are seeing some changes in the world of social media. This week’s articles include emerging social trends and how … [READ MORE]

Identifying The True Cost of Social Advertising

Here at Point It, we love managing paid social advertising campaigns. Why? Because most of the time, we eventually prove to our clients that it can be successful, and a legitimate channel that complements search and/or display very well. What … [READ MORE]

Why Paid Social Media is Worth Your Time

So people have seen your ad, clicked it and ended up on your landing page, but didn’t convert; now what?  Do you give up? It’s better to have loved and lost than to never have loved at all, right? WRONG! … [READ MORE]

Promoted Tweets vs Facebook Ads – What’s Right for Your Brand?

A client of ours asked a question recently regarding a media plan a group of us had put together for an upcoming product launch. They wanted to know why we had allocated a higher spend to Twitter Promoted Tweets than … [READ MORE]

Facebook Defies the Law of EPS

Undoubtedly, Facebook stock is a topic that intrigues me – not because I’ve finally found the right moment to “cash in” on a little piece of social networking heaven, but because the stock price has been (and remains) a complete … [READ MORE]

Facebook Mobile Advertising For the Masses

Did you buy Facebook stock? I didn’t, although I’m starting to wonder at what price to get in. See, we as digital advertisers have a unique view into what Internet companies like Google, Bing, Yahoo and now Facebook are doing … [READ MORE]

Owning a Piece of the Largest Social Network

With over 900 million users, the world’s largest social network is set to make it’s public debut this Friday, May 18th – marking the largest initial public offering for a company within the last ten years (crushing Google’s initial IPO … [READ MORE]

Google Analytics Goes Social

So, you have been promoting your business online for a while now – amassing fans and likes, tweeting your companies every move. You’ve made the jump to the latest Facebook design after seeing our webinar. And for what? Has all … [READ MORE]

Facebook Ads Updates – What Businesses Need to Know

In case you missed it, yesterday was the 1st annual Facebook Marketing Conference (fMC). It was a day of inspiring (cough, cough) keynotes by CFO Sheryl Sandberg, VP of Product Chris Cox and Director of Global Business Marketing Mike Hoefflinger, as well an … [READ MORE]