As 2014 comes to a close many of us reflect on the past and brainstorm how we’re going to improve our lives as we take on the New Year. For many it’s to lose those extra holiday pounds, save a few more pennies, or spend more time with friends and family. Well this year (in addition to making it to […]
In conjunction with the Seattle Ecommerce Meetup group, join the digital marketing experts at Point It as they share some of their top digital advertising strategies for the holidays across Search, Social, Display & Analytics!
This is one of the most important times of the year for both brick […]
By now, the vast majority of digital marketers are familiar with this classic dichotomy – the need for cross-channel marketing vs. current technology and cross-channel expertise. The importance of cross-channel marketing is well understood; however, the majority of marketing organizations still operate in solos – Display, Social, + Search sharing information but continuing to function as independent business units. With […]
Happy August 1st! Can you believe it’s already halfway through summer? Although (thankfully) the weather hasn’t started to change yet, we are seeing some changes in the world of social media. This week’s articles include emerging social trends and how to utilize these changes for success. But first, our top article comes from Will Aronson about Google’s mysterious Quality Scores.
Here at Point It, we love managing paid social advertising campaigns. Why? Because most of the time, we eventually prove to our clients that it can be successful, and a legitimate channel that complements search and/or display very well. What is “success” you may ask? Most of our clients are lead gen or ecommerce, so […]
So people have seen your ad, clicked it and ended up on your landing page, but didn’t convert; now what? Do you give up? It’s better to have loved and lost than to never have loved at all, right? WRONG! I say that’s baloney. There’s still hope; but you’re going to need some patience. The prospective customer/lead could actually have […]
A client of ours asked a question recently regarding a media plan a group of us had put together for an upcoming product launch. They wanted to know why we had allocated a higher spend to Twitter Promoted Tweets than to Facebook Ads. A very legitimate question indeed, so why did I pause before answering?
After a few thoughtful seconds, I explained why […]
Undoubtedly, Facebook stock is a topic that intrigues me – not because I’ve finally found the right moment to “cash in” on a little piece of social networking heaven, but because the stock price has been (and remains) a complete enigma. In my last post, Owning a Piece of the Largest Social Network, I argued against purchasing Facebook stock during […]
Did you buy Facebook stock? I didn’t, although I’m starting to wonder at what price to get in. See, we as digital advertisers have a unique view into what Internet companies like Google, Bing, Yahoo and now Facebook are doing to justify their exorbitant stock prices. So while FB stock is down almost 30% since that dreaded F-Day, my gut […]
With over 900 million users, the world’s largest social network is set to make it’s public debut this Friday, May 18th – marking the largest initial public offering for a company within the last ten years (crushing Google’s initial IPO market cap of $23 billion.) With a valuation of somewhere between $80-$100 billion dollars, many investors are left scratching their […]