-
Recent Posts
Categories
Category Archives: Facebook Advertising
Promoted Tweets vs Facebook Ads – What’s Right for Your Brand?
A client of ours asked a question recently regarding a media plan a group of us had put together for an upcoming product launch. They wanted to know why we had allocated a higher spend to Twitter Promoted Tweets than … [READ MORE]
Facebook Defies the Law of EPS
Undoubtedly, Facebook stock is a topic that intrigues me – not because I’ve finally found the right moment to “cash in” on a little piece of social networking heaven, but because the stock price has been (and remains) a complete … [READ MORE]
Facebook Mobile Advertising For the Masses
Did you buy Facebook stock? I didn’t, although I’m starting to wonder at what price to get in. See, we as digital advertisers have a unique view into what Internet companies like Google, Bing, Yahoo and now Facebook are doing … [READ MORE]
Owning a Piece of the Largest Social Network
With over 900 million users, the world’s largest social network is set to make it’s public debut this Friday, May 18th – marking the largest initial public offering for a company within the last ten years (crushing Google’s initial IPO … [READ MORE]
Google Analytics Goes Social
So, you have been promoting your business online for a while now – amassing fans and likes, tweeting your companies every move. You’ve made the jump to the latest Facebook design after seeing our webinar. And for what? Has all … [READ MORE]
Facebook Ads Updates – What Businesses Need to Know
In case you missed it, yesterday was the 1st annual Facebook Marketing Conference (fMC). It was a day of inspiring (cough, cough) keynotes by CFO Sheryl Sandberg, VP of Product Chris Cox and Director of Global Business Marketing Mike Hoefflinger, as well an … [READ MORE]
Facebook Advertising – 3 Updates You Need to Know About
Ah, Facebook. Oh how I love you…and despise you…I think I’d rather Google+. Or wait, maybe I should go and update my LinkedIn business page. Better yet, I think I’m going to focus on Foursquare now. No I got it! … [READ MORE]
Tips & information on 8 different search engine marketing tactics I learned at Mozcon
Two weeks ago I had the opportunity to attend Mozcon in Seattle. I got to see a number of search engine marketing pros speak, and these are some of my favorite Mozcon strategies & tips! 1. Use Micro conversions – … [READ MORE]
Social Media, Mobile Marketing & Local Marketing: Which One is MOST right for you?
Everyone involved in marketing has been lectured about the importance of social media, mobile marketing, and local marketing. We all know there are substantial benefits to all three of these marketing tactics, but trying to implement them all at once … [READ MORE]
Facebook Advertising – Meet Sponsored Stories
There’s no doubt about it, Facebook is all (ok, maybe not all…) the rave these days. As the number of members surpasses 500 MILLION, businesses and advertisers alike are realizing Facebook can not be ignored any longer. Of course, that … [READ MORE]
