Google AdWords

Point Taken-01

Point Taken – Top 5 Digital Marketing Articles of the Week

Happy Friday! This Friday we are taking a look at optimization for mobile devices.  Why you might ask? Because let’s be honest, where you used to have an imprint in your jeans from your wallet, you now have an imprint from your phone.  These articles take a look at the ways to utilize your advertising for mobile devices and how […]

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The Rise of Video Ads: YouTube

Over the last year or so, video advertising has become increasingly popular. One way to implement video ads is through YouTube. YouTube video ads are a great way to get content out quickly to a lot of people who are already intending to watch a video and are highly engaged.

With popularity of these ads growing, I wanted to give some […]

Sale

A Look At Searcher Price Sensitivity

In the era of flash sales, daily deals, and Black Friday (or Thursday), consumers seem to be more price conscious than ever. If you look at the slickdeals community, you’ll find that some will even go out of their way to save a few dollars off of $100+ items. So why does this matter?  If your customers feel like they’re […]

A Guide to PPC Account Audits

Happy New Years. It’s the time of year when people look back to reflect on what they did or did not do in the last 12 months and make resolutions for what they expect to do differently in the up-coming year. As you start the new year I’d recommend looking back – at your PPC accounts. No account is perfect […]

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Upgrading AdWords Location Extensions for Google My Business

What Are Location Extensions?

Location extensions are an important piece to any business that has physical, brick-and-mortar stores. They help you to show your business location information (i.e. address, phone number, map marker, ad text) to users. On mobile, location extensions will also include a directions link to your business. This encourages visitors to your B&M stores and can improve CTRs.

Where […]

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GDN Campaign Settings You Should Always Check

GDN (or Google Display Network) campaigns are a great way to bring more awareness to your business due to its broad and expansive reach across the web.  However, those that have managed GDN campaigns understand that it is also extremely challenging to optimize manually.  Below are settings that I always try to check to ensure they are as targeted to […]