Google AdWords

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week!

Happy Friday everyone! This week Google and Mobilegeddon were headlining every SEO blog this week.  So we’re here to catch you up on everything you might have missed to make sure your accounts don’t skip a beat.

Google “Mobilegeddon” Had Officially Arrived by Mike O’Brien

With Google’s new mobile friendly algorithm launching on Tuesday, Mike catches you up on everything […]

AdWords Scripts To Save You Time (and Sanity!)

If you’ve been reading the Paid Search blogosphere you’ve most likely heard of Scripts. Simply put Scripts are lines of code that interact with your Google Adwords account to “retrieve” information or data or “tell” it to make a change. AdWords Scripts are incredibly powerful and can help you automate almost all of the tasks that you do manually for […]

Picture of United States on map with outline

Opening up World Markets – First Steps

It finally happened! After long, hard hours your AdWords account has been perfected; you’re opted into every new beta, you’ve got Bing generating more revenue than Google, you have 100% market share, quality scores are 10 across the board (even a couple of 11’s – and you didn’t think that was possible!), conversion rates are approaching 100%, your ad copy has […]

Google Dynamic Structured Snippets Ad Extension

On Monday, March 10th the Adwords blog announced the release of a new ad extension called Google Dynamic Structured Snippets.

What are Dynamic Structured Snippets?
According to Google:
“dynamic structured snippets are additional text that automatically shows with your search ads, highlighting industry-specific, structured information about your products and […]

RLSA

Strategies for RLSA Success

RLSA (Remarketing Lists for Search Ads) has been available since mid-2013 and since then, we’ve developed a few practices that have worked well with this Google feature.

Strategies:

Leverage Brand Loyalty – Launching a Brand RLSA campaign is a no-brainer. Mirror over the existing Brand campaign and bid higher for people who have visited anywhere on your site previously.  Even though a […]

FunProfitDynamicAds

How To Set Up 5 Types of Dynamic Ads

While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, Google is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data. So how do you go about setting up these dynamic ads to test yourself? If you haven’t had a […]

Point Taken-01

Point Taken – Top 5 Digital Marketing Articles of the Week

Happy Friday! This Friday we are taking a look at optimization for mobile devices.  Why you might ask? Because let’s be honest, where you used to have an imprint in your jeans from your wallet, you now have an imprint from your phone.  These articles take a look at the ways to utilize your advertising for mobile devices and how […]