Google AdWords

Location Extensions with Google My Business_Logo

Upgrading AdWords Location Extensions for Google My Business

What Are Location Extensions?

Location extensions are an important piece to any business that has physical, brick-and-mortar stores. They help you to show your business location information (i.e. address, phone number, map marker, ad text) to users. On mobile, location extensions will also include a directions link to your business. This encourages visitors to your B&M stores and can improve CTRs.

Where […]

demo targeting

GDN Campaign Settings You Should Always Check

GDN (or Google Display Network) campaigns are a great way to bring more awareness to your business due to its broad and expansive reach across the web.  However, those that have managed GDN campaigns understand that it is also extremely challenging to optimize manually.  Below are settings that I always try to check to ensure they are as targeted to […]