Category Archives: Google AdWords

 

Intro to PPC Testing: 5 Ideas You Can Try Before Opting Into Major Account Testing

So your account is performing well, but you can’t help but think there are new strategies you could try in order to see further improvement. Ideas begin to build up on your action items list: Would remarketing help bring back … [READ MORE]


Check It: Dynamic Search Campaigns

Google’s Dynamic Search Campaigns have been around for a while now but I’ve only recently rolled up my sleeves and sunk some time into launching and optimizing these campaigns.  I must admit – I am kicking myself for not giving … [READ MORE]


Google AdWords Impression Share: What is it? Why is it Important? How do I Increase It?

What is Impression Share? Impression Share is the number of impressions you have received divided by the estimated number of impressions that were available. Impression eligibility is based on a variety of factors, including: Quality Scores, Ad Rank, bids, settings, … [READ MORE]


Out with the Old and in with the New – Google Shopping Campaigns Roll Out of Beta

As an online advertiser who works closely with several Product Listing Ad campaigns, I’m very confident that the largest pain point advertiser’s face is gaining insight or access to their client’s feed. Looks like Google has listened to the masses … [READ MORE]


Google Think Case Study. Point It Boosts Revenues with Flexible Bid Strategies!

Google publishes Point It’s innovative use of Flexible Bid Strategies on for GameHouse. Check it out! 


Google Ad Extensions – Vital to Successful Search Campaigns More Than Ever

In October Google made a subtle but very important change to their Ad Rank algorithm. This update has a massive impact on anyone utilizing Google AdWords and it is important you understand what it means and how you can take … [READ MORE]


How to Remarket Through Analytics

Using analytics to create remarketing lists is a fantastic way to really narrow down the audience you want to hit.  Let’s not waste any time — here is how you can prep. your website and activate your campaign. 1.  Ensure … [READ MORE]


How To Break The Rules (Sort Of…) – 5 Tips For Getting Past Ad Disapprovals

What do you do when you have an account that is running ads which are flagged as violating publishers’ advertising policies, but technically aren’t? A hospital client who wants to run ads around prescription services, an approved gaming client who … [READ MORE]


Flexible Bid Strategies

Flexible Bid Strategies are a series of bidding preferences, opted into at a campaign level, but controllable at keyword (except for enhanced CPC) and ad group levels. There are four main types of bid strategies available, and they are as … [READ MORE]


Enhanced Campaigns for Mobile Apps

The roll out of Enhanced Campaigns by AdWords brings many changes. One of the most controversial changes is the way advertisers can target devices. Instead of targeting devices separately, all devices are rolled into one. One campaign, all devices. Bid … [READ MORE]