Category Archives: Google AdWords

 

Point Taken – Top 5 Digital Marketing Articles of the Week

It’s Friday once again, and this week’s news is all about PPC advertising. We’ve got you covered with the most recent AdWords updates and some helpful PPC advice. First let’s take a look at the changing relationship between search marketing and … [READ MORE]


Point Taken – Top 5 Digital Marketing Articles of the Week

Point Taken – Top 5 Digital Marketing Articles of the Week With a bit of a slower week in the news, our most recent article round-up is filled with great advice and useful insights covering a wide range of topics. … [READ MORE]


B2B PPC – A Few Tips to Succeed

  B2B PPC. To some of us marketers, those two acronyms can be a huge nightmare. B2B paid search is difficult to quantify and can sometimes be very difficult to make profitable for a client. This is mainly due to … [READ MORE]


How To Track Your Daily Quality Score

The importance of Quality Score is a hotly debated topic in the PPC world. However, I can say with confidence that this metric is one that would be good to keep an eye on. No, it shouldn’t be a main … [READ MORE]


Point Taken – Top 5 Digital Marketing Articles of the Week

Point Taken – Top 5 Digital Marketing Articles of the Week The first full week of August is behind us, and dominating the news right now is the internet giant we’ve all come to know and love – Google. With … [READ MORE]


Point Taken – Top 5 Digital Marketing Articles of the Week

Happy August 1st! Can you believe it’s already halfway through summer? Although (thankfully) the weather hasn’t started to change yet, we are seeing some changes in the world of social media. This week’s articles include emerging social trends and how … [READ MORE]


Remarkable Remarketing – Tips to Improve Your Google AdWords Remarketing Campaigns

Remarketing campaigns are relatively new on the scene but their impact on AdWords campaigns has been undeniable. Any advertiser looking to boost their existing performance has most likely embraced these but are they doing it properly? In our July version … [READ MORE]


Make the Most of Your Google Shopping Campaigns this Summer

  The kiddos just finished their last day of school, and we celebrated solstice, but there certainly won’t be summer break for search marketers. Parents are shopping earlier and earlier in preparation to send their kids back in style with … [READ MORE]


Why We Should Give Mobile App Display Ads the RDJr Treatment

In 2008 Robert Downey Jr cemented his comeback to stardom, after a brief stint in rehab, with the release of blockbuster hits Ironman and Tropic Thunder. In 2014 I’m going to tell you why mobile app display ads deserve a … [READ MORE]


Quality Score – and the not-so-tricky ways to improve it

Luckily for me, I had the great opportunity to attend Hero Conf. 2014 in Austin early last week. Having not been before, I was unsure of what to expect; but, at the end of the two days, I had left … [READ MORE]