The holiday season. A time when everyone around the world reflects on the things and people they are most thankful for. From being thankful for your friends and family to being thankful that your office is always stocked full with holiday treats, we all give thanks to many different things. But, there are some things we as paid search marketers […]
At the end of September, Google AdWords quietly rolled out Ad Customizers, a new ad format which allows advertisers to dynamically change ad copy by referencing a file uploaded to their account.
Once you start throwing around the phrase “dynamically changing ad copy”, you’ve peaked my interest! I decided to try out this slick new ad feature by testing the […]
What Are Location Extensions?
Location extensions are an important piece to any business that has physical, brick-and-mortar stores. They help you to show your business location information (i.e. address, phone number, map marker, ad text) to users. On mobile, location extensions will also include a directions link to your business. This encourages visitors to your B&M stores and can improve CTRs.
GDN (or Google Display Network) campaigns are a great way to bring more awareness to your business due to its broad and expansive reach across the web. However, those that have managed GDN campaigns understand that it is also extremely challenging to optimize manually. Below are settings that I always try to check to ensure they are as targeted to […]
In conjunction with the Seattle Ecommerce Meetup group, join the digital marketing experts at Point It as they share some of their top digital advertising strategies for the holidays across Search, Social, Display & Analytics!
This is one of the most important times of the year for both brick […]
With so many available Ad Extensions, which are right for you? The Digital Marketing experts at Point It have compiled all of the available Ad Extensions into a chart- to help you learn how best to use these performance enhancing tools.
It’s Friday once again, and this week’s news is all about PPC advertising. We’ve got you covered with the most recent AdWords updates and some helpful PPC advice. First let’s take a look at the changing relationship between search marketing and ROI in this interesting article by John Cosley.
Point Taken – Top 5 Digital Marketing Articles of the Week
With a bit of a slower week in the news, our most recent article round-up is filled with great advice and useful insights covering a wide range of topics. Check out our top reads of the week, including our favorite: a Facebook experiment of “conscious liking.”
B2B PPC. To some of us marketers, those two acronyms can be a huge nightmare. B2B paid search is difficult to quantify and can sometimes be very difficult to make profitable for a client. This is mainly due to the high CPCs and CPAs as well as the slow, prolonged sales process of B2B purchases.
Even though B2B PPC campaigns can […]
The importance of Quality Score is a hotly debated topic in the PPC world. However, I can say with confidence that this metric is one that would be good to keep an eye on. No, it shouldn’t be a main focal point for you or your client, but it’s helpful to track when you’re looking for ways to improve account […]