Happy Friday! This Friday we are taking a look at optimization for mobile devices. Why you might ask? Because let’s be honest, where you used to have an imprint in your jeans from your wallet, you now have an imprint from your phone. These articles take a look at the ways to utilize your advertising for mobile devices and how […]
Over the last year or so, video advertising has become increasingly popular. One way to implement video ads is through YouTube. YouTube video ads are a great way to get content out quickly to a lot of people who are already intending to watch a video and are highly engaged.
With popularity of these ads growing, I wanted to give some […]
In the era of flash sales, daily deals, and Black Friday (or Thursday), consumers seem to be more price conscious than ever. If you look at the slickdeals community, you’ll find that some will even go out of their way to save a few dollars off of $100+ items. So why does this matter? If your customers feel like they’re […]
Hello 2015! I’ve finally accepted that 2015 is here to stay, I’ve gotten back into my routine, and I’ve had time to do a deep-dive analysis of our holiday tactics. I work with a few eCommerce clients, and for us the holidays are not so much a time of relaxation as it is a flurry of long-hour days and hourly […]
As 2014 comes to a close many of us reflect on the past and brainstorm how we’re going to improve our lives as we take on the New Year. For many it’s to lose those extra holiday pounds, save a few more pennies, or spend more time with friends and family. Well this year (in addition to making it to […]
Happy New Years. It’s the time of year when people look back to reflect on what they did or did not do in the last 12 months and make resolutions for what they expect to do differently in the up-coming year. As you start the new year I’d recommend looking back – at your PPC accounts. No account is perfect […]
The holiday season. A time when everyone around the world reflects on the things and people they are most thankful for. From being thankful for your friends and family to being thankful that your office is always stocked full with holiday treats, we all give thanks to many different things. But, there are some things we as paid search marketers […]
At the end of September, Google AdWords quietly rolled out Ad Customizers, a new ad format which allows advertisers to dynamically change ad copy by referencing a file uploaded to their account.
Once you start throwing around the phrase “dynamically changing ad copy”, you’ve peaked my interest! I decided to try out this slick new ad feature by testing the […]
What Are Location Extensions?
Location extensions are an important piece to any business that has physical, brick-and-mortar stores. They help you to show your business location information (i.e. address, phone number, map marker, ad text) to users. On mobile, location extensions will also include a directions link to your business. This encourages visitors to your B&M stores and can improve CTRs.
GDN (or Google Display Network) campaigns are a great way to bring more awareness to your business due to its broad and expansive reach across the web. However, those that have managed GDN campaigns understand that it is also extremely challenging to optimize manually. Below are settings that I always try to check to ensure they are as targeted to […]