Category Archives: Google Display Network


B2B PPC – A Few Tips to Succeed

  B2B PPC. To some of us marketers, those two acronyms can be a huge nightmare. B2B paid search is difficult to quantify and can sometimes be very difficult to make profitable for a client. This is mainly due to … [READ MORE]

Why We Should Give Mobile App Display Ads the RDJr Treatment

In 2008 Robert Downey Jr cemented his comeback to stardom, after a brief stint in rehab, with the release of blockbuster hits Ironman and Tropic Thunder. In 2014 I’m going to tell you why mobile app display ads deserve a … [READ MORE]

Google AdWords Impression Share: What is it? Why is it Important? How do I Increase It?

What is Impression Share? Impression Share is the number of impressions you have received divided by the estimated number of impressions that were available. Impression eligibility is based on a variety of factors, including: Quality Scores, Ad Rank, bids, settings, … [READ MORE]

How to Remarket Through Analytics

Using analytics to create remarketing lists is a fantastic way to really narrow down the audience you want to hit.  Let’s not waste any time — here is how you can prep. your website and activate your campaign. 1.  Ensure … [READ MORE]

8 Things I Didn’t Know About Online Display Advertising

Not long ago, I took an opportunity beyond my PPC background to explore the mystical display advertising industry.  While continuing to manage PPC campaigns, I ventured into display with little knowledge of what I was getting into.  What I found … [READ MORE]

Video Advertising with AdWords for Video

AdWords for Video makes it easy for businesses and artists to advertise on YouTube if they already have an established YouTube channel.  It is ideal for businesses that are placing a large focus on branding and remarketing as part of … [READ MORE]

“Mute This Ad” – Good or Bad?

What is “Mute This Ad?” Over the last few weeks, Google has given us a peek at a new feature they rolled out – the ability for users to “Mute This Ad.” Users are able to “mute” an ad by … [READ MORE]

Google Display Network – Major Updates!

Google announced in late March that they would be rolling out exciting updates to the Display Network. These changes should not only simplify the process of managing Display Network campaigns, but also provide advertisers with an opportunity to improve campaign … [READ MORE]

Google Remarketing… Are You Using It? You Should Be.

Focus your budget on visitors who’ve frequented your website before and see big rewards. [READ MORE]

Excel Tips and Tricks for a Successful and Efficient Data Analysis

Excel is the most important and powerful search marketing tool. In PPC Management, Excel is a must-have tool in addition to AdWords (adCenter) Editors. Building keyword lists, writing ad copy, analyzing data and preparing reports – all these tasks mostly … [READ MORE]