Google Display Network

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HOT! Microsoft Store and Point It In the News

I’m excited to share a recent article featured on Ad Exchanger exploring how Point It teamed up with TripleLift to drive Microsoft Store E-commerce sales.  Director of Display Advertising, Jamie Allyne  discusses Point It’s use of technology to manage programmatic display buys:
“For making adjustments to particular placements and optimizing the creative, we rely on technology,” Allyne said. “That’s where the benefit of programmatic comes […]

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GDN Campaign Settings You Should Always Check

GDN (or Google Display Network) campaigns are a great way to bring more awareness to your business due to its broad and expansive reach across the web.  However, those that have managed GDN campaigns understand that it is also extremely challenging to optimize manually.  Below are settings that I always try to check to ensure they are as targeted to […]

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The Display Environment: Changes, Buzzwords & What the Future Holds

Shift towards Programmatic

For a long time Display advertising has been pretty old school (think Mad Men discussing business affairs over an expensive glass of whiskey). Advertisers connected directly with Publishers and made media deals based off impression inventory and negotiated what they’d be willing to pay for said impressions. This tactic still exists, but a lot has changed in the […]

Why We Should Give Mobile App Display Ads the RDJr Treatment

In 2008 Robert Downey Jr cemented his comeback to stardom, after a brief stint in rehab, with the release of blockbuster hits Ironman and Tropic Thunder. In 2014 I’m going to tell you why mobile app display ads deserve a comeback akin to RDJr’s acting career. But first…
What are Mobile App Display Ads?
Mobile app display ads appear, much like their […]

Google AdWords Impression Share: What is it? Why is it Important? How do I Increase It?

What is Impression Share?

Impression Share is the number of impressions you have received divided by the estimated number of impressions that were available. Impression eligibility is based on a variety of factors, including: Quality Scores, Ad Rank, bids, settings, and approval status. Impression Share data is available at the keyword, ad group, and campaign level.

Types of Impression Share

Search

Search Impression Share: […]

How to Remarket Through Analytics

Using analytics to create remarketing lists is a fantastic way to really narrow down the audience you want to hit.  Let’s not waste any time — here is how you can prep. your website and activate your campaign.

1.  Ensure you have the latest Google Analytics code with remarketing support on your site and auto-verify your work with Google Tag Assistant […]

8 Things I Didn’t Know About Online Display Advertising

Not long ago, I took an opportunity beyond my PPC background to explore the mystical display advertising industry.  While continuing to manage PPC campaigns, I ventured into display with little knowledge of what I was getting into.  What I found was a fragmented, complex industry with endless and exciting advertising opportunities.  Here are a few things I now know about […]

Video Advertising with AdWords for Video

AdWords for Video makes it easy for businesses and artists to advertise on YouTube if they already have an established YouTube channel.  It is ideal for businesses that are placing a large focus on branding and remarketing as part of their marketing initiatives.  It was officially rolled out of beta in April 2012, allowing easier management of video campaigns for […]