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Category Archives: Google Display Network
8 Things I Didn’t Know About Online Display Advertising
Not long ago, I took an opportunity beyond my PPC background to explore the mystical display advertising industry. While continuing to manage PPC campaigns, I ventured into display with little knowledge of what I was getting into. What I found … [READ MORE]
Video Advertising with AdWords for Video
AdWords for Video makes it easy for businesses and artists to advertise on YouTube if they already have an established YouTube channel. It is ideal for businesses that are placing a large focus on branding and remarketing as part of … [READ MORE]
“Mute This Ad” – Good or Bad?
What is “Mute This Ad?” Over the last few weeks, Google has given us a peek at a new feature they rolled out – the ability for users to “Mute This Ad.” Users are able to “mute” an ad by … [READ MORE]
Google Display Network – Major Updates!
Google announced in late March that they would be rolling out exciting updates to the Display Network. These changes should not only simplify the process of managing Display Network campaigns, but also provide advertisers with an opportunity to improve campaign … [READ MORE]
Google Remarketing… Are You Using It? You Should Be.
Focus your budget on visitors who’ve frequented your website before and see big rewards. [READ MORE]
Excel Tips and Tricks for a Successful and Efficient Data Analysis
Excel is the most important and powerful search marketing tool. In PPC Management, Excel is a must-have tool in addition to AdWords (adCenter) Editors. Building keyword lists, writing ad copy, analyzing data and preparing reports – all these tasks mostly … [READ MORE]
Give Your GDN Campaigns an Energy Boost
Are some of your Google Display Network (GDN) campaigns a little anemic and just not getting the volume of traffic you expected? Did you ever put a lot of time and effort into creating controlled, segmented, beautifully architected campaigns and after … [READ MORE]
