It finally happened! After long, hard hours your AdWords account has been perfected; you’re opted into every new beta, you’ve got Bing generating more revenue than Google, you have 100% market share, quality scores are 10 across the board (even a couple of 11’s – and you didn’t think that was possible!), conversion rates are approaching 100%, your ad copy has […]
Google Display Network
Many of us know that there is value in leveraging data in our marketing campaigns but we don’t know where to start. To unlock the power of data, first we have to understand it. We have to understand where it comes from, how it was collected and how we can use it.
I will cover basic concepts of data as it […]
I’m excited to share a recent article featured on Ad Exchanger exploring how Point It teamed up with TripleLift to drive Microsoft Store E-commerce sales. Director of Display Advertising, Jamie Allyne discusses Point It’s use of technology to manage programmatic display buys:
“For making adjustments to particular placements and optimizing the creative, we rely on technology,” Allyne said. “That’s where the benefit of programmatic comes […]
GDN (or Google Display Network) campaigns are a great way to bring more awareness to your business due to its broad and expansive reach across the web. However, those that have managed GDN campaigns understand that it is also extremely challenging to optimize manually. Below are settings that I always try to check to ensure they are as targeted to […]
In conjunction with the Seattle Ecommerce Meetup group, join the digital marketing experts at Point It as they share some of their top digital advertising strategies for the holidays across Search, Social, Display & Analytics!
This is one of the most important times of the year for both brick […]
Shift towards Programmatic
For a long time Display advertising has been pretty old school (think Mad Men discussing business affairs over an expensive glass of whiskey). Advertisers connected directly with Publishers and made media deals based off impression inventory and negotiated what they’d be willing to pay for said impressions. This tactic still exists, but a lot has changed in the […]
B2B PPC. To some of us marketers, those two acronyms can be a huge nightmare. B2B paid search is difficult to quantify and can sometimes be very difficult to make profitable for a client. This is mainly due to the high CPCs and CPAs as well as the slow, prolonged sales process of B2B purchases.
Even though B2B PPC campaigns can […]
In 2008 Robert Downey Jr cemented his comeback to stardom, after a brief stint in rehab, with the release of blockbuster hits Ironman and Tropic Thunder. In 2014 I’m going to tell you why mobile app display ads deserve a comeback akin to RDJr’s acting career. But first…
What are Mobile App Display Ads?
Mobile app display ads appear, much like their […]
What is Impression Share?
Impression Share is the number of impressions you have received divided by the estimated number of impressions that were available. Impression eligibility is based on a variety of factors, including: Quality Scores, Ad Rank, bids, settings, and approval status. Impression Share data is available at the keyword, ad group, and campaign level.
Types of Impression Share
Search Impression Share: […]
Using analytics to create remarketing lists is a fantastic way to really narrow down the audience you want to hit. Let’s not waste any time — here is how you can prep. your website and activate your campaign.
1. Ensure you have the latest Google Analytics code with remarketing support on your site and auto-verify your work with Google Tag Assistant […]