Category Archives: Google Display Network

 

Google Display Network – Major Updates!

Posted on April 12, 2012 by

Google announced in late March that they would be rolling out exciting updates to the Display Network. These changes should not only simplify the process of managing Display Network campaigns, but also provide advertisers with an opportunity to improve campaign … [READ MORE]

Google Remarketing… Are You Using It? You Should Be.

Posted on December 22, 2011 by

Focus your budget on visitors who’ve frequented your website before and see big rewards. [READ MORE]

Excel Tips and Tricks for a Successful and Efficient Data Analysis

Posted on September 30, 2011 by

Excel is the most important and powerful search marketing tool. In PPC Management, Excel is a must-have tool in addition to AdWords (adCenter) Editors. Building keyword lists, writing ad copy, analyzing data and preparing reports – all these tasks mostly … [READ MORE]

Give Your GDN Campaigns an Energy Boost

Posted on September 22, 2011 by

Are some of your Google Display Network (GDN) campaigns a little anemic and just not getting the volume of traffic you expected? Did you ever put a lot of time and effort into creating controlled, segmented, beautifully architected campaigns and after … [READ MORE]