Category Archives: Industry Updates


Uhh yeah, we’re Growth Hackers.

About a month or so ago, I had a conversation with an industry friend and Bing Ads Evangelist John Gagnon (@jmgagnon) that went something like this: J: Hey Lisa – Are you growth hacking at Point It? L: What the … [READ MORE]

Make the Most of Your Google Shopping Campaigns this Summer

  The kiddos just finished their last day of school, and we celebrated solstice, but there certainly won’t be summer break for search marketers. Parents are shopping earlier and earlier in preparation to send their kids back in style with … [READ MORE]

PPC Hero Conf 2014 Top Takeaways

PPC Hero @ppchero and Hanapin Marketing @Hanapin hosted their 3rd Annual Hero Conf. 2014 in Austin, Texas on April 28th-29th where the number of attendees working with Pay Per Click doubled from last year with a full house of 400 … [READ MORE]

Out with the Old and in with the New – Google Shopping Campaigns Roll Out of Beta

As an online advertiser who works closely with several Product Listing Ad campaigns, I’m very confident that the largest pain point advertiser’s face is gaining insight or access to their client’s feed. Looks like Google has listened to the masses … [READ MORE]

Advice for Recent Grads Looking to Start a Career in Digital Marketing and PPC

It has been 6 months since graduating from Seattle University – where I earned a Bachelor in Business Degree for Marketing. Of course the next question was, what’s next? With my interest in the internet, I landed a position as … [READ MORE]

Google Knowledge Graph – Notable Website Details Feature

Back in 2012, Google rolled out a new feature in search that produced more ‘knowledgeable’ results for any given search query. Moving away from simply linking keywords in a search query to words on a webpage, Google now uses semantic … [READ MORE]

Top 10 Changes to PPC in 2013 – A Year in Review

As 2013 comes to an end, I find myself reflecting on this last year and all of the changes that have taken place in the world of PPC. People who live and breathe SEM become accustomed to this ever-changing environment, … [READ MORE]

Learnings from SIC 2013

Seattle Interactive Conference (SIC) brings together some of the industry’s leaders and front runners to discuss online technology, creativity, and emerging trends. This year, some of the running themes throughout the conference revolved around mobile, transparency, and the importance of … [READ MORE]

Responsive Website Design: 5 Reasons Why You Need It

Responsive Website Design. Early in 2013, Google announced their AdWords migration to Enhanced Campaigns, which is resulting in advertisers being automatically “opted-in” to tablet advertising. What has this meant for our clients? The need for a website that works on … [READ MORE]

Top 10 SMX West 2013 Take Aways

On March 11th, Kim Thomas and Maddie Cary (wonderfully pictured here with some conference food) set out on an adventure—spending three straight days watching enthusiastic, savvy, passionate industry leaders present at San Jose’s SMX West 2013. Session after session was … [READ MORE]