As 2014 comes to a close many of us reflect on the past and brainstorm how we’re going to improve our lives as we take on the New Year. For many it’s to lose those extra holiday pounds, save a few more pennies, or spend more time with friends and family. Well this year (in addition to making it to […]
2014 brought a ton of trends in web design to attention. Which ones have the staying power for 2015? Here is our list of top web design trends to look for in 2015:
Responsive Design (flexibility)
A big part of designing a website is ensuring its flexibility. With almost 60% of American adults owning a smart phone, it’s crucial for any business […]
In 1999 PANTONE announced the color of the millennium. Due to it intense popularity, PANTONE decided to name a color of the year, every year.
The 2015 PANTONE Color of the Year is Marsala.
Marsala is described by PANTONE as “a naturally robust and earthy wine red, Marsala enriches our mind, bodies, and souls.”
The Color of the Year selection considers the influence […]
Happy Friday! Hopefully you had great Thanksgiving weekend and are recovering from the madness of Black Friday and Cyber Monday. This week we’ve gathered a mix of great articles – including recent industry updates and emerging trends for the New Year. First, let’s take a look back on the Google Pigeon update and how it’s changed the world of search.
Today we welcome another Friday with more great digital marketing news! This week we’re focusing on informative articles with industry leader opinions thrown in. From understanding search arbitrage to the fate of Amazon’s new search product, we’ve captured the highlights of this week’s news. First, let’s take a look at an infographic that details the impact smartphones have had on […]
The first week of November is behind us, and with a new month comes a new wave of news. This week we’ve brought you articles about the changing landscape of digital marketing. From 2015 predictions to recent industry updates, we’ve got you covered. And of course we’ve added some articles packed full of advice to help you navigate these changes […]
I want to just jump into the programmatic deep end here, but I think I should put on floaties and start with some basic swim lessons:
What is programmatic ad buying? A river of buzzwords! It’s also an automated ad buying process where Demand-Side Platforms (DSPs) link ad buyers to inventory exchanges where real-time auctions occur to place a display, video, […]
It’s Friday once again, which means we’ve gathered our favorite articles of the week! We saw a healthy mix of news this week, from ideas on SEO strategy to new industry trends. However, Amazon appears in two of our articles this week – take a look and see what the internet giant is up to.
What Are Location Extensions?
Location extensions are an important piece to any business that has physical, brick-and-mortar stores. They help you to show your business location information (i.e. address, phone number, map marker, ad text) to users. On mobile, location extensions will also include a directions link to your business. This encourages visitors to your B&M stores and can improve CTRs.
Shift towards Programmatic
For a long time Display advertising has been pretty old school (think Mad Men discussing business affairs over an expensive glass of whiskey). Advertisers connected directly with Publishers and made media deals based off impression inventory and negotiated what they’d be willing to pay for said impressions. This tactic still exists, but a lot has changed in the […]