Category Archives: Industry Updates


Out with the Old and in with the New – Google Shopping Campaigns Roll Out of Beta

As an online advertiser who works closely with several Product Listing Ad campaigns, I’m very confident that the largest pain point advertiser’s face is gaining insight or access to their client’s feed. Looks like Google has listened to the masses … [READ MORE]

Advice for Recent Grads Looking to Start a Career in Digital Marketing and PPC

It has been 6 months since graduating from Seattle University – where I earned a Bachelor in Business Degree for Marketing. Of course the next question was, what’s next? With my interest in the internet, I landed a position as … [READ MORE]

Google Knowledge Graph – Notable Website Details Feature

Back in 2012, Google rolled out a new feature in search that produced more ‘knowledgeable’ results for any given search query. Moving away from simply linking keywords in a search query to words on a webpage, Google now uses semantic … [READ MORE]

Top 10 Changes to PPC in 2013 – A Year in Review

As 2013 comes to an end, I find myself reflecting on this last year and all of the changes that have taken place in the world of PPC. People who live and breathe SEM become accustomed to this ever-changing environment, … [READ MORE]

Learnings from SIC 2013

Seattle Interactive Conference (SIC) brings together some of the industry’s leaders and front runners to discuss online technology, creativity, and emerging trends. This year, some of the running themes throughout the conference revolved around mobile, transparency, and the importance of … [READ MORE]

Responsive Website Design: 5 Reasons Why You Need It

Responsive Website Design. Early in 2013, Google announced their AdWords migration to Enhanced Campaigns, which is resulting in advertisers being automatically “opted-in” to tablet advertising. What has this meant for our clients? The need for a website that works on … [READ MORE]

Top 10 SMX West 2013 Take Aways

On March 11th, Kim Thomas and Maddie Cary (wonderfully pictured here with some conference food) set out on an adventure—spending three straight days watching enthusiastic, savvy, passionate industry leaders present at San Jose’s SMX West 2013. Session after session was … [READ MORE]

5 Great Quotes that Embody Great Client Management

At Point It, we pride ourselves on our client management skills.  We feel like our client managers are some of the best in the industry because we always do what it takes to satisfy our clients needs- no matter the … [READ MORE]

Once Upon a Quality Score: A PPC Bedtime Story (Volume I of II)

Here at Point, we did a training course on how storytelling can be a communication tool to effectively take people on a journey. I’m sure they meant “storytelling” a little less literally than I’m taking it, but I’m a parent … [READ MORE]

What You Need to Know About Yandex PPC

  You probably heard about Yandex from financial news last year, as one of the biggest dotcom IPO debuts since Google. Yandex raised $1.3 billion on NASDAQ in May 2011, and currently has market capitalization of $8.3 billion. What you … [READ MORE]