Industry Updates

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week

Today we welcome another Friday with more great digital marketing news! This week we’re focusing on informative articles with industry leader opinions thrown in. From understanding search arbitrage to the fate of Amazon’s new search product, we’ve captured the highlights of this week’s news. First, let’s take a look at an infographic that details the impact smartphones have had on […]

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week

The first week of November is behind us, and with a new month comes a new wave of news. This week we’ve brought you articles about the changing landscape of digital marketing. From 2015 predictions to recent industry updates, we’ve got you covered. And of course we’ve added some articles packed full of advice to help you navigate these changes […]

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Programmatic Ad Buying: Holy Buzzword Batman!

I want to just jump into the programmatic deep end here, but I think I should put on floaties and start with some basic swim lessons:

What is programmatic ad buying? A river of buzzwords! It’s also an automated ad buying process where Demand-Side Platforms (DSPs) link ad buyers to inventory exchanges where real-time auctions occur to place a display, video, […]

Location Extensions with Google My Business_Logo

Upgrading AdWords Location Extensions for Google My Business

What Are Location Extensions?

Location extensions are an important piece to any business that has physical, brick-and-mortar stores. They help you to show your business location information (i.e. address, phone number, map marker, ad text) to users. On mobile, location extensions will also include a directions link to your business. This encourages visitors to your B&M stores and can improve CTRs.

Where […]

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The Display Environment: Changes, Buzzwords & What the Future Holds

Shift towards Programmatic

For a long time Display advertising has been pretty old school (think Mad Men discussing business affairs over an expensive glass of whiskey). Advertisers connected directly with Publishers and made media deals based off impression inventory and negotiated what they’d be willing to pay for said impressions. This tactic still exists, but a lot has changed in the […]

Uhh yeah, we’re Growth Hackers_071514-01

Uhh yeah, we’re Growth Hackers.

About a month or so ago, I had a conversation with an industry friend and Bing Ads Evangelist John Gagnon (@jmgagnon) that went something like this:
J: Hey Lisa – Are you growth hacking at Point It?
L: What the hell is that?  The latest management consultant buzzword?
J: Yeah, something like that…. No seriously, are you?
L: If […]

Making the Most of your Google Shopping Campaigns this Summer

Make the Most of Your Google Shopping Campaigns this Summer

The kiddos just finished their last day of school, and we celebrated solstice, but there certainly won’t be summer break for search marketers. Parents are shopping earlier and earlier in preparation to send their kids back in style with the latest gadgets and supplies. Now is the time to refine your marketing strategy and make sure your campaigns are ready […]

Out with the Old and in with the New – Google Shopping Campaigns Roll Out of Beta

As an online advertiser who works closely with several Product Listing Ad campaigns, I’m very confident that the largest pain point advertiser’s face is gaining insight or access to their client’s feed. Looks like Google has listened to the masses and rolled out a new way to manage traditional Product Listing Ad campaigns. The new and improved Product Listing Ad […]