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Category Archives: Industry Updates
Top 10 SMX West 2013 Take Aways
On March 11th, Kim Thomas and Maddie Cary (wonderfully pictured here with some conference food) set out on an adventure—spending three straight days watching enthusiastic, savvy, passionate industry leaders present at San Jose’s SMX West 2013. Session after session was … [READ MORE]
5 Great Quotes that Embody Great Client Management
At Point It, we pride ourselves on our client management skills. We feel like our client managers are some of the best in the industry because we always do what it takes to satisfy our clients needs- no matter the … [READ MORE]
Once Upon a Quality Score: A PPC Bedtime Story (Volume I of II)
Here at Point, we did a training course on how storytelling can be a communication tool to effectively take people on a journey. I’m sure they meant “storytelling” a little less literally than I’m taking it, but I’m a parent … [READ MORE]
What You Need to Know About Yandex PPC
You probably heard about Yandex from financial news last year, as one of the biggest dotcom IPO debuts since Google. Yandex raised $1.3 billion on NASDAQ in May 2011, and currently has market capitalization of $8.3 billion. What you … [READ MORE]
Google Search by Image: New feature from Google
Google recently came out with a new feature that offers a way to search without using any keywords at all. It’s called “Google Search by Image” and it allows users to submit images as a way to find information. There … [READ MORE]
Google+ – New Social Networking Tool from Google
Many of you have no doubt already heard the buzz around Google+, the latest social offering from Google. June 28th marked the official launch of the new social network, which is currently only available in an invite-only beta (read the … [READ MORE]
Top 10 PPC Things I’m Thankful For This Year
To celebrate Thanksgiving, I thought it would be good timing to give thanks for the bounty of wonders in Paid Search advertising. Please read the following in standard David Letterman form, with appropriately timed drum rolls, cymbal crashes, and broken … [READ MORE]
Live from PubCon Las Vegas!
I’m currently in Las Vegas, attending the PubCon search marketing conference. It’s a 3-day multi-track conference featuring speakers on topics such as pay-per-click marketing, SEO, social media, web development and more. If you’re in Las Vegas attending the conference, stop … [READ MORE]
Microsoft KIN Taps Social, Mobile Markets
Today, Microsoft unveiled its newest mobile device product, the KIN. Designed and developed by the same group that created the Sidekick, KIN is a phone designed with a heavy focus on social networking, right down to a radical new user … [READ MORE]
Google vs. FTC – How will this play out?
Mobile – Again. Yes, as I have stated before in my last blog post, thoughts on mobile marketing, and I will say again – This market isn’t going away, but will only get bigger and better! In my last post, … [READ MORE]
