Industry Updates

RLSA

Strategies for RLSA Success

RLSA (Remarketing Lists for Search Ads) has been available since mid-2013 and since then, we’ve developed a few practices that have worked well with this Google feature.

Strategies:

Leverage Brand Loyalty – Launching a Brand RLSA campaign is a no-brainer. Mirror over the existing Brand campaign and bid higher for people who have visited anywhere on your site previously.  Even though a […]

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Facebook Ad Relevance Score

Mid-last month, Facebook launched its Ad Relevance Score, a new feature that will eventually affect all ads running on the platform. The score, which is designated by an algorithm used to determine how relevant an ad is to users, is a number on a scale from 1 (not relevant) to 10 (very relevant).

To those familiar with Search advertising, this should […]

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The Rise of Video Ads: YouTube

Over the last year or so, video advertising has become increasingly popular. One way to implement video ads is through YouTube. YouTube video ads are a great way to get content out quickly to a lot of people who are already intending to watch a video and are highly engaged.

With popularity of these ads growing, I wanted to give some […]

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Top Web Design Trends to Look for in 2015

2014 brought a ton of trends in web design to attention. Which ones have the staying power for 2015? Here is our list of top web design trends to look for in 2015:

Responsive Design (flexibility)

A big part of designing a website is ensuring its flexibility. With almost 60% of American adults owning a smart phone, it’s crucial for any business […]

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And the 2015 PANTONE Color of the Year is…

In 1999 PANTONE announced the color of the millennium. Due to it intense popularity, PANTONE decided to name a color of the year, every year.

The 2015 PANTONE Color of the Year is Marsala.

Marsala is described by PANTONE as “a naturally robust and earthy wine red, Marsala enriches our mind, bodies, and souls.”

The Color of the Year selection considers the influence […]

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week

Happy Friday! Hopefully you had great Thanksgiving weekend and are recovering from the madness of Black Friday and Cyber Monday. This week we’ve gathered a mix of great articles – including recent industry updates and emerging trends for the New Year. First, let’s take a look back on the Google Pigeon update and how it’s changed the world of search.

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week

Today we welcome another Friday with more great digital marketing news! This week we’re focusing on informative articles with industry leader opinions thrown in. From understanding search arbitrage to the fate of Amazon’s new search product, we’ve captured the highlights of this week’s news. First, let’s take a look at an infographic that details the impact smartphones have had on […]

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week

The first week of November is behind us, and with a new month comes a new wave of news. This week we’ve brought you articles about the changing landscape of digital marketing. From 2015 predictions to recent industry updates, we’ve got you covered. And of course we’ve added some articles packed full of advice to help you navigate these changes […]

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Programmatic Ad Buying: Holy Buzzword Batman!

I want to just jump into the programmatic deep end here, but I think I should put on floaties and start with some basic swim lessons:

What is programmatic ad buying? A river of buzzwords! It’s also an automated ad buying process where Demand-Side Platforms (DSPs) link ad buyers to inventory exchanges where real-time auctions occur to place a display, video, […]