Industry Updates

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Top Web Design Trends to Look for in 2015

2014 brought a ton of trends in web design to attention. Which ones have the staying power for 2015? Here is our list of top web design trends to look for in 2015:

Responsive Design (flexibility)

A big part of designing a website is ensuring its flexibility. With almost 60% of American adults owning a smart phone, it’s crucial for any business […]

Pantone_Color_Year_2015_Marsala

And the 2015 PANTONE Color of the Year is…

In 1999 PANTONE announced the color of the millennium. Due to it intense popularity, PANTONE decided to name a color of the year, every year.

The 2015 PANTONE Color of the Year is Marsala.

Marsala is described by PANTONE as “a naturally robust and earthy wine red, Marsala enriches our mind, bodies, and souls.”

The Color of the Year selection considers the influence […]

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week

Happy Friday! Hopefully you had great Thanksgiving weekend and are recovering from the madness of Black Friday and Cyber Monday. This week we’ve gathered a mix of great articles – including recent industry updates and emerging trends for the New Year. First, let’s take a look back on the Google Pigeon update and how it’s changed the world of search.

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week

Today we welcome another Friday with more great digital marketing news! This week we’re focusing on informative articles with industry leader opinions thrown in. From understanding search arbitrage to the fate of Amazon’s new search product, we’ve captured the highlights of this week’s news. First, let’s take a look at an infographic that details the impact smartphones have had on […]

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week

The first week of November is behind us, and with a new month comes a new wave of news. This week we’ve brought you articles about the changing landscape of digital marketing. From 2015 predictions to recent industry updates, we’ve got you covered. And of course we’ve added some articles packed full of advice to help you navigate these changes […]

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Programmatic Ad Buying: Holy Buzzword Batman!

I want to just jump into the programmatic deep end here, but I think I should put on floaties and start with some basic swim lessons:

What is programmatic ad buying? A river of buzzwords! It’s also an automated ad buying process where Demand-Side Platforms (DSPs) link ad buyers to inventory exchanges where real-time auctions occur to place a display, video, […]

Location Extensions with Google My Business_Logo

Upgrading AdWords Location Extensions for Google My Business

What Are Location Extensions?

Location extensions are an important piece to any business that has physical, brick-and-mortar stores. They help you to show your business location information (i.e. address, phone number, map marker, ad text) to users. On mobile, location extensions will also include a directions link to your business. This encourages visitors to your B&M stores and can improve CTRs.

Where […]

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The Display Environment: Changes, Buzzwords & What the Future Holds

Shift towards Programmatic

For a long time Display advertising has been pretty old school (think Mad Men discussing business affairs over an expensive glass of whiskey). Advertisers connected directly with Publishers and made media deals based off impression inventory and negotiated what they’d be willing to pay for said impressions. This tactic still exists, but a lot has changed in the […]

Uhh yeah, we’re Growth Hackers_071514-01

Uhh yeah, we’re Growth Hackers.

About a month or so ago, I had a conversation with an industry friend and Bing Ads Evangelist John Gagnon (@jmgagnon) that went something like this:
J: Hey Lisa – Are you growth hacking at Point It?
L: What the hell is that?  The latest management consultant buzzword?
J: Yeah, something like that…. No seriously, are you?
L: If […]