If you haven’t already, I’d recommend reading part one to round out your knowledge of influence as a weapon — the majority of our site visitors view part one first (see principle 2). If you already have, read on and learn how we can use the final three principles to influence visitors and deliver return for our […]
Landing Page Optimization
Before You Start
“…knowing is half the battle.” – G.I. Joe. If you have an opportunity to build a new page from scratch, great! If not, dig deep into your analytics data to learn what your visitors are doing. Bounce rate, exit pages, time on site and conversion by page should be a prime focus.
Examine your analytics data – if you’ve […]
Responsive Website Design.
Early in 2013, Google announced their AdWords migration to Enhanced Campaigns, which is resulting in advertisers being automatically “opted-in” to tablet advertising. What has this meant for our clients? The need for a website that works on a variety of devices and screen sizes.
While the Google AdWords Enhanced Campaigns transition is a great reason for our clients to […]
It’s a question we receive often from clients and, depending on whether they are a new or an existing one, typically arrives in the form of:
“Should we bid on our brand terms?” or “Why are we bidding on our brand terms?”
A landing page serves as a bridge between the marketing message that brings visitors to your website and the site functionality that enables those […]
No mistake about it, hiring a search agency is a big decision. It could impact the very success or failure of your company and career. You need to find an agency you can trust to make the right decisions for you. Here are the top 10 questions I would ask an agency BEFORE hiring them:
1) How do you charge?
Many SEM’s have different business […]
Whether you already have a taste for landing page optimization or are just starting to develop it, consider these testing ideas for improving your landing pages and getting higher conversion rates for your customers.
Ready to test and optimize landing pages? Leave no stone unturned! But before you really get into it, remember that a landing page is NOT a website. This is particularly important in terms of design and organization. I always recommend my clients to start with the basics. But what should you look for to determine if design or structural changes […]