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	<title>Search Engine Marketing &#124; Point It &#187; Landing Page Optimization</title>
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	<link>http://www.pointit.com</link>
	<description>Point It simplifies search engine marketing with smart strategy, intelligent execution, and thoughtful communication. We stay on top of search tactics so you don’t have to.</description>
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		<title>3 Reasons to Bid on Your Brand Terms</title>
		<link>http://www.pointit.com/3-reasons-to-bid-on-your-brand-terms/</link>
		<comments>http://www.pointit.com/3-reasons-to-bid-on-your-brand-terms/#comments</comments>
		<pubDate>Thu, 17 Nov 2011 17:32:44 +0000</pubDate>
		<dc:creator>Ian Mackie</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Paid Search]]></category>

		<guid isPermaLink="false">http://www.pointit.com/?p=1859</guid>
		<description><![CDATA[It&#8217;s a question we receive often from clients and, depending on whether they are a new or an existing one, typically arrives in the form of: &#8220;Should we bid on our brand terms?&#8221; or &#8220;Why are we bidding on our &#8230; <small>[<a href="http://www.pointit.com/3-reasons-to-bid-on-your-brand-terms/">READ MORE</a>]</small>]]></description>
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		<title>Ten Tips to Optimizing a Landing Page</title>
		<link>http://www.pointit.com/ten-tips-to-optimize-a-landing-page/</link>
		<comments>http://www.pointit.com/ten-tips-to-optimize-a-landing-page/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 22:02:46 +0000</pubDate>
		<dc:creator>Jon Lisbin</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Landing page]]></category>
		<category><![CDATA[lp optimization]]></category>
		<category><![CDATA[lpo]]></category>
		<category><![CDATA[visibility magazine]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=158</guid>
		<description><![CDATA[In a recent article in Visibility Magazine, Point It client manager Maria Nikishyna reviews some of the top 10 tips for optimizing landing pages. A landing page serves as a bridge between the marketing message that brings visitors to your &#8230; <small>[<a href="http://www.pointit.com/ten-tips-to-optimize-a-landing-page/">READ MORE</a>]</small>]]></description>
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		<title>Top 10 questions to ask before you hire an SEM agency</title>
		<link>http://www.pointit.com/top-10-questions-to-ask-before-you-hire-an-sem-agency/</link>
		<comments>http://www.pointit.com/top-10-questions-to-ask-before-you-hire-an-sem-agency/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 00:28:01 +0000</pubDate>
		<dc:creator>Jon Lisbin</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[finding an online ad agency]]></category>
		<category><![CDATA[hiring a search agency]]></category>
		<category><![CDATA[sem agency]]></category>
		<category><![CDATA[tips for hiring an agency]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=150</guid>
		<description><![CDATA[No mistake about it, hiring a search agency is a big decision. It could impact the very success or failure of your company and career. You need to find an agency you can trust to make the right decisions for you. Here &#8230; <small>[<a href="http://www.pointit.com/top-10-questions-to-ask-before-you-hire-an-sem-agency/">READ MORE</a>]</small>]]></description>
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		<title>Seven Ideas You Can Test on your Landing Page</title>
		<link>http://www.pointit.com/landing-page-testing/</link>
		<comments>http://www.pointit.com/landing-page-testing/#comments</comments>
		<pubDate>Thu, 12 Feb 2009 01:05:27 +0000</pubDate>
		<dc:creator>Midnight Rider</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[landing page ideas]]></category>
		<category><![CDATA[landing page improvements]]></category>
		<category><![CDATA[landing page testing]]></category>
		<category><![CDATA[lp testing]]></category>
		<category><![CDATA[lpo]]></category>
		<category><![CDATA[optimize landing pages]]></category>
		<category><![CDATA[testing landing pages]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=142</guid>
		<description><![CDATA[Whether you already have a taste for landing page optimization or are just starting to develop it, consider these testing ideas for improving your landing pages and getting higher conversion rates for your customers.  1) Forms There&#8217;s always room for &#8230; <small>[<a href="http://www.pointit.com/landing-page-testing/">READ MORE</a>]</small>]]></description>
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		<title>Landing Page Testing and Optimization: Where to Start</title>
		<link>http://www.pointit.com/landing-page-tips/</link>
		<comments>http://www.pointit.com/landing-page-tips/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 01:10:32 +0000</pubDate>
		<dc:creator>Midnight Rider</dc:creator>
				<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Landing page]]></category>
		<category><![CDATA[landing page advice]]></category>
		<category><![CDATA[landing page best practices]]></category>
		<category><![CDATA[landing page testing]]></category>
		<category><![CDATA[landing page tips]]></category>
		<category><![CDATA[lpo]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=141</guid>
		<description><![CDATA[Ready to test and optimize landing pages? Leave no stone unturned! But before you really get into it, remember that a landing page is NOT a website. This is particularly important in terms of design and organization. I always recommend &#8230; <small>[<a href="http://www.pointit.com/landing-page-tips/">READ MORE</a>]</small>]]></description>
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