Category Archives: Local Search

 

Advice for Recent Grads Looking to Start a Career in Digital Marketing and PPC

It has been 6 months since graduating from Seattle University – where I earned a Bachelor in Business Degree for Marketing. Of course the next question was, what’s next? With my interest in the internet, I landed a position as … [READ MORE]


Google Knowledge Graph – Notable Website Details Feature

Back in 2012, Google rolled out a new feature in search that produced more ‘knowledgeable’ results for any given search query. Moving away from simply linking keywords in a search query to words on a webpage, Google now uses semantic … [READ MORE]


Google Ad Extensions – Vital to Successful Search Campaigns More Than Ever

In October Google made a subtle but very important change to their Ad Rank algorithm. This update has a massive impact on anyone utilizing Google AdWords and it is important you understand what it means and how you can take … [READ MORE]


Learnings from SIC 2013

Seattle Interactive Conference (SIC) brings together some of the industry’s leaders and front runners to discuss online technology, creativity, and emerging trends. This year, some of the running themes throughout the conference revolved around mobile, transparency, and the importance of … [READ MORE]


What You Need to Know About Yandex PPC

  You probably heard about Yandex from financial news last year, as one of the biggest dotcom IPO debuts since Google. Yandex raised $1.3 billion on NASDAQ in May 2011, and currently has market capitalization of $8.3 billion. What you … [READ MORE]


Targeting Intent in Adwords

Come take a quick ride with me down memory lane as I discover that there is more to targeting in Adwords than just geo targeting. And no, I’m not talking about demographic targeting either. [READ MORE]


Google Places Account Drastically Affects Organic Results

I wanted to share some interesting results we’ve seen in the last few days. New Point-er Jessica Fisher is from Winthrop, WA where her dad runs a refrigeration company.  When she Googled his company late last week, she noticed that … [READ MORE]