Category Archives: Microsoft Bing


Make the Most of Your Google Shopping Campaigns this Summer

  The kiddos just finished their last day of school, and we celebrated solstice, but there certainly won’t be summer break for search marketers. Parents are shopping earlier and earlier in preparation to send their kids back in style with … [READ MORE]

How To Break The Rules (Sort Of…) – 5 Tips For Getting Past Ad Disapprovals

What do you do when you have an account that is running ads which are flagged as violating publishers’ advertising policies, but technically aren’t? A hospital client who wants to run ads around prescription services, an approved gaming client who … [READ MORE]

5 Reasons to Advertise with Microsoft adCenter

To many PPC advertisers, Microsoft adCenter is considered the ugly step sister of Google AdWords – less attractive, sometimes shunned and often neglected. With Google accounting for an overwhelming 65.02 percent of U.S. searches in May 2012 (Experian Hitwise), it’s … [READ MORE]

Difference in How AdWords & adCenter See Keyword Match Types (Update)

This post explains how the engines understand keyword match types and why you have to use all three match types in AdCenter. [READ MORE]

Cyber Monday’s Over. Now What?

Short answer=Plenty.  If you are in paid search ecommerce, you are probably still feeling stoked and pretty awesome from your sales reports from Monday. Yes, Black Friday (BF) was fantastic. Saturday and Sunday were pretty darn good too. Cyber Monday … [READ MORE]

The Power of Negative Keywords

Utilize Negative Keywords to Improve Quality Score, Lower CPCs, Boost CTRs & Also Utilize Google’s new Negative Keyword Lists! Negative keyword expansion plays an essential role in optimizing your paid search account. The benefits of successful negative keyword expansion boost … [READ MORE]

Excel Tips and Tricks for a Successful and Efficient Data Analysis

Excel is the most important and powerful search marketing tool. In PPC Management, Excel is a must-have tool in addition to AdWords (adCenter) Editors. Building keyword lists, writing ad copy, analyzing data and preparing reports – all these tasks mostly … [READ MORE]

Level the Playing Field: Playbook for AdWords and AdCenter

This week we are mourning the end of an important season in the US.  Football season.  In its final days, everyone talks about the two biggest teams in football battling head to head at the Superbowl.  Football fans spent the … [READ MORE]

Top 10 PPC Things I’m Thankful For This Year

To celebrate Thanksgiving, I thought it would be good timing to give thanks for the bounty of wonders in Paid Search advertising.  Please read the following in standard David Letterman form, with appropriately timed drum rolls, cymbal crashes, and broken … [READ MORE]

Bing Offering Free PPC Advertising Dollars

Now that the holiday shopping season is upon us, and Bing & Yahoo have officially tied the knot, it is high time to switch those holiday PPC advertisements to active! Most of our clients have experienced a nice spike in … [READ MORE]