Category Archives: Mobile Advertising

 

Promoted Tweets vs Facebook Ads – What’s Right for Your Brand?

Posted on October 11, 2012 by

A client of ours asked a question recently regarding a media plan a group of us had put together for an upcoming product launch. They wanted to know why we had allocated a higher spend to Twitter Promoted Tweets than … [READ MORE]

The year of mobile that wasn’t

Posted on January 12, 2012 by

Well, it’s pretty clear that we had another false start this year. 2011 was supposed to be the year of mobile (as was the previous five years).  I guess it was for a select group of vendors and advertisers, especially … [READ MORE]

Forget Pay For Call…BFC Is Where It’s At

Posted on October 27, 2011 by

When Click-to-Call came out, it was a big deal. Think of the thousands of products and services that customers prefer to directly inquire about over spending hours scanning websites for the appropriate information. Whether it’s placing an order or simply … [READ MORE]

Facebook Advertising – 3 Updates You Need to Know About

Posted on August 19, 2011 by

Ah, Facebook. Oh how I love you…and despise you…I think I’d rather Google+. Or wait, maybe I should go and update my LinkedIn business page. Better yet, I think I’m going to focus on Foursquare now. No I got it! … [READ MORE]

Google AdWords To Update Mobile Advertising Settings

Posted on May 13, 2011 by

You don’t even have to leave this blog to see that mobile is a very hot topic these days. (We promise this will be the last blog post re: mobile this month…maybe, unless something changes…which is very likely.) Instead of … [READ MORE]