Who doesn’t love a good list? They’re organized, ordered, and to the point – perfect for a Point Taken post! This week we’ve gathered five great articles, each with their own list of advice to help you in your digital marketing efforts. Our first and favorite article of the week has 15 great suggestions to help you have the most […]
To start off the fall season off right, we’re back with this week’s Point Taken blog post. Amongst the football news and pumpkin themed recipes, we’ve found five great digital marketing articles to share with you this week. Our first article offers a reflection of the advertising world and an overview of how the industry has changed over the past […]
In conjunction with the Seattle Ecommerce Meetup group, join the digital marketing experts at Point It as they share some of their top digital advertising strategies for the holidays across Search, Social, Display & Analytics!
This is one of the most important times of the year for both brick […]
With so many available Ad Extensions, which are right for you? The Digital Marketing experts at Point It have compiled all of the available Ad Extensions into a chart- to help you learn how best to use these performance enhancing tools.
Happy August 1st! Can you believe it’s already halfway through summer? Although (thankfully) the weather hasn’t started to change yet, we are seeing some changes in the world of social media. This week’s articles include emerging social trends and how to utilize these changes for success. But first, our top article comes from Will Aronson about Google’s mysterious Quality Scores.
The kiddos just finished their last day of school, and we celebrated solstice, but there certainly won’t be summer break for search marketers. Parents are shopping earlier and earlier in preparation to send their kids back in style with the latest gadgets and supplies. Now is the time to refine your marketing strategy and make sure your campaigns are ready […]
In 2008 Robert Downey Jr cemented his comeback to stardom, after a brief stint in rehab, with the release of blockbuster hits Ironman and Tropic Thunder. In 2014 I’m going to tell you why mobile app display ads deserve a comeback akin to RDJr’s acting career. But first…
What are Mobile App Display Ads?
Mobile app display ads appear, much like their […]
In October Google made a subtle but very important change to their Ad Rank algorithm. This update has a massive impact on anyone utilizing Google AdWords and it is important you understand what it means and how you can take advantage.
Seattle Interactive Conference (SIC) brings together some of the industry’s leaders and front runners to discuss online technology, creativity, and emerging trends. This year, some of the running themes throughout the conference revolved around mobile, transparency, and the importance of an omni-channel (no longer just multi-channel) presence. These are a few takeaways.
Common Mobile Myths and Misconceptions
Myth: The majority of mobile […]
What do you do when you have an account that is running ads which are flagged as violating publishers’ advertising policies, but technically aren’t? A hospital client who wants to run ads around prescription services, an approved gaming client who wants to have online gambling terms in their ads, a reseller using a trademarked brand name in their headline? Even […]