With so many available Ad Extensions, which are right for you? The Digital Marketing experts at Point It have compiled all of the available Ad Extensions into a chart- to help you learn how best to use these performance enhancing tools.
Seattle Interactive Conference (SIC) brings together some of the industry’s leaders and front runners to discuss online technology, creativity, and emerging trends. This year, some of the running themes throughout the conference revolved around mobile, transparency, and the importance of an omni-channel (no longer just multi-channel) presence. These are a few takeaways.
Common Mobile Myths and Misconceptions
Myth: The majority of mobile […]
The roll out of Enhanced Campaigns by AdWords brings many changes. One of the most controversial changes is the way advertisers can target devices. Instead of targeting devices separately, all devices are rolled into one. One campaign, all devices. Bid modifiers can be implemented to reduce or increase bids by a percentage on mobile devices only.
What does this mean if […]
Everyone involved in marketing has been lectured about the importance of social media, mobile marketing, and local marketing. We all know there are substantial benefits to all three of these marketing tactics, but trying to implement them all at once takes a considerable amount of time, effort, and knowledge. So the question is: which avenue is most important for your […]
There used to be distinct purposes for what we did offline as humans and what we would accomplish online. Watching movies, shopping and researching used to be all offline activities; going to the library, a movie theater or strolling down the boardwalk to do our shopping.
But those lines are changing and in those changes, we’re learning how to connect the […]
I recently had the fortunate opportunity to attend SMX West in San Jose, CA with a few of my colleagues here at Point It – needless to say, my head was left spinning after day one. Local search, SoLo, Ecommerce & Retail, Bing best practices, Google best practices, YouTube – I could fill an entire blog post with just the […]
For years, next year was the “year of mobile”. Now that it’s arrived, what’s a marketer to do?
The landscape is multi-faceted, the language obtuse, the stats mind blowing. Every article you read about mobile trumpets incomprehensible truths. It’s like, if the universe ends, what’s beyond that? Do we really want to know? Sure, why not?
Thought Provoking Statements:
“Mobile has completely […]
In case you missed our webinar from last week when we discussed the Bing/Yahoo merger and top holiday PPC tips, you can get the PDF or listen to it here – http://www.pointit.com/resources/
Bing and Yahoo are finally getting married. What will this union look like and what does a savvy marketer need to know about […]
Apparently the iPhone 4 release hasn’t given Apple the momentum they had hoped for. Despite the best efforts of the Apple hype machine, it did not “change everything, again.” Of course, the first one was a tough act to follow.
In the second straight ComScore report, Android continued to gain market share and all the other major platforms lost it. Apple’s […]
Having spent some time in the last 3 months or so finally getting serious about mobile marketing I’ve found it both exciting and a bit frustrating at the same time.
As we keep hearing, mobile marketing is coming. The pace is exhilarating.
Half of Mobile Users to Be Web-Enabled by 2013