mobile search

Learnings from SIC 2013

Seattle Interactive Conference (SIC) brings together some of the industry’s leaders and front runners to discuss online technology, creativity, and emerging trends. This year, some of the running themes throughout the conference revolved around mobile, transparency, and the importance of an omni-channel (no longer just multi-channel) presence. These are a few takeaways.
Common Mobile Myths and Misconceptions

Myth: The majority of mobile […]

Enhanced Campaigns for Mobile Apps

The roll out of Enhanced Campaigns by AdWords brings many changes. One of the most controversial changes is the way advertisers can target devices. Instead of targeting devices separately, all devices are rolled into one. One campaign, all devices. Bid modifiers can be implemented to reduce or increase bids by a percentage on mobile devices only.

What does this mean if […]

Social Media, Mobile Marketing & Local Marketing: Which One is MOST right for you?

Everyone involved in marketing has been lectured about the importance of social media, mobile marketing, and local marketing. We all know there are substantial benefits to all three of these marketing tactics, but trying to implement them all at once takes a considerable amount of time, effort, and knowledge. So the question is: which avenue is most important for your […]

Foursquare: The Bridge Between Offline and Online

There used to be distinct purposes for what we did offline as humans and what we would accomplish online. Watching movies, shopping and researching used to be all offline activities; going to the library, a movie theater or strolling down the boardwalk to do our shopping.

But those lines are changing and in those changes, we’re learning how to connect the […]

Mobile Tips From The Pros

I recently had the fortunate opportunity to attend SMX West in San Jose, CA with a few of my colleagues here at Point It – needless to say, my head was left spinning after day one. Local search, SoLo, Ecommerce & Retail, Bing best practices, Google best practices, YouTube – I could fill an entire blog post with just the […]

The year of mobile marketing is finally here! Now what?

For years, next year was the “year of mobile”. Now that it’s arrived, what’s a marketer to do?

The landscape is multi-faceted, the language obtuse, the stats mind blowing. Every article you read about mobile trumpets incomprehensible truths.  It’s like, if the universe ends, what’s beyond that?   Do we really want to know? Sure, why not?

Thought Provoking Statements:

“Mobile has completely […]

Android eating Apple’s lunch

Apparently the iPhone 4 release hasn’t given Apple the momentum they had hoped for. Despite the best efforts of the Apple hype machine, it did not “change everything, again.”  Of course, the first one was a tough act to follow.

In the second straight ComScore report, Android continued to gain market share and all the other major platforms lost it. Apple’s […]