Good, relevant topics to create content for your audience to consume can come from many places, and finding great ideas can sometimes be as easy as shouting into the room “does anyone have a topic they’d like me to write about, today?” However, there are times when you just don’t know what to write about. Also, there are times when […]
Back in 2012, Google rolled out a new feature in search that produced more ‘knowledgeable’ results for any given search query. Moving away from simply linking keywords in a search query to words on a webpage, Google now uses semantic search capabilities and produces results that are based on previous queries from other users and uses factual data to predict […]
Seattle Interactive Conference (SIC) brings together some of the industry’s leaders and front runners to discuss online technology, creativity, and emerging trends. This year, some of the running themes throughout the conference revolved around mobile, transparency, and the importance of an omni-channel (no longer just multi-channel) presence. These are a few takeaways.
Common Mobile Myths and Misconceptions
Myth: The majority of mobile […]
Two weeks ago I had the opportunity to attend Mozcon in Seattle. I got to see a number of search engine marketing pros speak, and these are some of my favorite Mozcon strategies & tips!
1. Use Micro conversions – Avinash Kaushik
Measuring every possible way that a search engine marketer can add value to a company is important for both […]
“Comments are easily shared with friends or with people who like your Page on Facebook. If a user leaves the “Post to Facebook” box checked when she posts a comment, a story appears on her friends’ News Feed indicating that she’s made […]
Since Point It provides both paid and organic search services, we often find ourselves providing a hybrid program for our clients – doing both at the same time. It can be easy to see PPC and SEO as two entirely different disciplines, but I actually recommend to most of my SEO clients that they consider running at least […]
Continuously building high-quality links is critical to improving your company’s SEO results over time. But traditional manual link building alone is time-consuming, expensive, and often delivers diminishing results if overused. With the start of 2011, now is a great time to evaluate and evolve your link building approach to stay ahead of the ever-changing SEO landscape.
Sooner or later, an SEO program is going to come under the scrutiny of a high-level executive.
Even though few executives are unreasonable people, it can still be intimidating to fall under their watchful eyes. If you’re in-house, you’re suddenly dealing with your boss’ boss, or your boss’ boss’ boss. If you’re agency side, you’ve got a new decision maker coming […]
Rand Fishkin spoke recently at the Online Marketing Summit SEO 2.0. Basically this was meant for moderate to advanced level SEO ears.
The main theme of Rand’s discussion was comparing an SEO Moz survey of “SEO Experts” to “correlation data.” In other words he was comparing the experts opinions to actual statistical data and trends that he was able […]
The first session I attended was presented by Ray “Catfish” Comstock, Senior SEO Director at Business Online. Catfish had a unique personality and although obviously very skilled at SEO seemed to be just or more passionate about landing a record deal. That conflict aside, here are some of the notes I took from the session: […]