Organic Search

Finding Topics to Create Great Content 071014

Finding Topics to Create Great Content Using Analytics

Good, relevant topics to create content for your audience to consume can come from many places, and finding great ideas can sometimes be as easy as shouting into the room “does anyone have a topic they’d like me to write about, today?” However, there are times when you just don’t know what to write about. Also, there are times when […]

Google Knowledge Graph – Notable Website Details Feature

Back in 2012, Google rolled out a new feature in search that produced more ‘knowledgeable’ results for any given search query. Moving away from simply linking keywords in a search query to words on a webpage, Google now uses semantic search capabilities and produces results that are based on previous queries from other users and uses factual data to predict […]

Learnings from SIC 2013

Seattle Interactive Conference (SIC) brings together some of the industry’s leaders and front runners to discuss online technology, creativity, and emerging trends. This year, some of the running themes throughout the conference revolved around mobile, transparency, and the importance of an omni-channel (no longer just multi-channel) presence. These are a few takeaways.
Common Mobile Myths and Misconceptions

Myth: The majority of mobile […]

8 Proven Link Building Techniques for 2011

Continuously building high-quality links is critical to improving your company’s SEO results over time. But traditional manual link building alone is time-consuming, expensive, and often delivers diminishing results if overused. With the start of 2011, now is a great time to evaluate and evolve your link building approach to stay ahead of the ever-changing SEO landscape.

Here […]

How to Wrestle a HiPPO (Highest Paid Person’s Opinion)

Sooner or later, an SEO program is going to come under the scrutiny of a high-level executive.

Even though few executives are unreasonable people, it can still be intimidating to fall under their watchful eyes.  If you’re in-house, you’re suddenly dealing with your boss’ boss, or your boss’ boss’ boss.  If you’re agency side, you’ve got a new decision maker coming […]

Notes From OMS Seattle – Planning & Strategy Session (SEO)

The first session I attended was presented by Ray “Catfish” Comstock, Senior SEO Director at Business Online. Catfish had a unique personality and although obviously very skilled at SEO seemed to be just or more passionate about landing a record deal. That conflict aside, here are some of the notes I took from the session: […]