Category Archives: Organic Search

 

Google Knowledge Graph – Notable Website Details Feature

Back in 2012, Google rolled out a new feature in search that produced more ‘knowledgeable’ results for any given search query. Moving away from simply linking keywords in a search query to words on a webpage, Google now uses semantic … [READ MORE]


Learnings from SIC 2013

Seattle Interactive Conference (SIC) brings together some of the industry’s leaders and front runners to discuss online technology, creativity, and emerging trends. This year, some of the running themes throughout the conference revolved around mobile, transparency, and the importance of … [READ MORE]


Tips & information on 8 different search engine marketing tactics I learned at Mozcon

Two weeks ago I had the opportunity to attend Mozcon in Seattle. I got to see a number of search engine marketing pros speak, and these are some of my favorite Mozcon strategies & tips! 1. Use Micro conversions – … [READ MORE]


Facebook Comments SEO: Calling all SEOs & Web Developers!

At the beginning of March, Facebook launched their new and improved Comments Box plugin. According to Facebook: “Comments are easily shared with friends or with people who like your Page on Facebook. If a user leaves the “Post to Facebook” … [READ MORE]


6 Ways Paid Search Marketing Can Enhance Your SEO

Since Point It provides both paid and organic search services, we often find ourselves providing a hybrid program for our clients – doing both at the same time. It can be easy to see PPC and SEO as two entirely different disciplines, but I actually recommend to most of my SEO clients that they consider running at least a small paid search campaign in conjunction with their organic efforts. Here are 6 reasons why: [READ MORE]


8 Proven Link Building Techniques for 2011

Continuously building high-quality links is critical to improving your company’s SEO results over time. But traditional manual link building alone is time-consuming, expensive, and often delivers diminishing results if overused. With the start of 2011, now is a great time … [READ MORE]


How to Wrestle a HiPPO (Highest Paid Person’s Opinion)

Sooner or later, an SEO program is going to come under the scrutiny of a high-level executive. Even though few executives are unreasonable people, it can still be intimidating to fall under their watchful eyes.  If you’re in-house, you’re suddenly … [READ MORE]


Online Marketing Summit Seattle – SEO 2.0 notes

Rand Fishkin spoke recently at the Online Marketing Summit SEO 2.0. Basically this was meant for moderate to advanced level SEO ears. The main theme of Rand’s discussion was comparing an SEO Moz survey of “SEO Experts” to “correlation data.” … [READ MORE]


Notes From OMS Seattle – Planning & Strategy Session (SEO)

The first session I attended was presented by Ray “Catfish” Comstock, Senior SEO Director at Business Online. Catfish had a unique personality and although obviously very skilled at SEO seemed to be just or more passionate about landing a record … [READ MORE]


Subdomain or subfolder: what’s your gut feeling?

One of my clients is thinking of putting up a secondary blog on their website (they already have one blog up and running!). So they asked me for an opinion on whether they should use a subdomain or a subfolder for this new blog. This question made me realize that for many bloggers it really is worth thinking about. So, what’s the right answer? Which one should you go with? With SEO in mind, both have their advantages. [READ MORE]