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	<title>Search Engine Marketing &#124; Point It &#187; Organic Search</title>
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	<link>http://www.pointit.com</link>
	<description>Point It simplifies search engine marketing with smart strategy, intelligent execution, and thoughtful communication. We stay on top of search tactics so you don’t have to.</description>
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		<title>Tips &amp; information on 8 different search engine marketing tactics I learned at Mozcon</title>
		<link>http://www.pointit.com/search-engine-marketing-tactics/</link>
		<comments>http://www.pointit.com/search-engine-marketing-tactics/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 16:27:47 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.pointit.com/?p=1468</guid>
		<description><![CDATA[Two weeks ago I had the opportunity to attend Mozcon in Seattle. I got to see a number of search engine marketing pros speak, and these are some of my favorite Mozcon strategies &#38; tips! 1. Use Micro conversions – &#8230; <small>[<a href="http://www.pointit.com/search-engine-marketing-tactics/">READ MORE</a>]</small>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Facebook Comments SEO: Calling all SEOs &amp; Web Developers!</title>
		<link>http://www.pointit.com/facebook-comments-seo/</link>
		<comments>http://www.pointit.com/facebook-comments-seo/#comments</comments>
		<pubDate>Thu, 24 Mar 2011 23:51:50 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Organic Search]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=810</guid>
		<description><![CDATA[At the beginning of March, Facebook launched their new and improved Comments Box plugin. According to Facebook: “Comments are easily shared with friends or with people who like your Page on Facebook. If a user leaves the “Post to Facebook” &#8230; <small>[<a href="http://www.pointit.com/facebook-comments-seo/">READ MORE</a>]</small>]]></description>
		<wfw:commentRss>http://www.pointit.com/facebook-comments-seo/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>6 Ways Paid Search Marketing Can Enhance Your SEO</title>
		<link>http://www.pointit.com/paid-search-marketing-enhance-seo/</link>
		<comments>http://www.pointit.com/paid-search-marketing-enhance-seo/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 18:39:15 +0000</pubDate>
		<dc:creator>Ruth</dc:creator>
				<category><![CDATA[Organic Search]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=749</guid>
		<description><![CDATA[Since Point It provides both paid and organic search services, we often find ourselves providing a hybrid program for our clients – doing both at the same time. It can be easy to see PPC and SEO as two entirely different disciplines, but I actually recommend to most of my SEO clients that they consider running at least a small paid search campaign in conjunction with their organic efforts. Here are 6 reasons why: <small>[<a href="http://www.pointit.com/paid-search-marketing-enhance-seo/">READ MORE</a>]</small>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8 Proven Link Building Techniques for 2011</title>
		<link>http://www.pointit.com/8-proven-link-building-techniques-for-2011/</link>
		<comments>http://www.pointit.com/8-proven-link-building-techniques-for-2011/#comments</comments>
		<pubDate>Sat, 08 Jan 2011 00:01:10 +0000</pubDate>
		<dc:creator>Ben</dc:creator>
				<category><![CDATA[Organic Search]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=481</guid>
		<description><![CDATA[Continuously building high-quality links is critical to improving your company’s SEO results over time. But traditional manual link building alone is time-consuming, expensive, and often delivers diminishing results if overused. With the start of 2011, now is a great time &#8230; <small>[<a href="http://www.pointit.com/8-proven-link-building-techniques-for-2011/">READ MORE</a>]</small>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to Wrestle a HiPPO (Highest Paid Person’s Opinion)</title>
		<link>http://www.pointit.com/how-to-wrestle-a-hippo/</link>
		<comments>http://www.pointit.com/how-to-wrestle-a-hippo/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 18:57:14 +0000</pubDate>
		<dc:creator>Ruth</dc:creator>
				<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=218</guid>
		<description><![CDATA[Sooner or later, an SEO program is going to come under the scrutiny of a high-level executive. Even though few executives are unreasonable people, it can still be intimidating to fall under their watchful eyes.  If you’re in-house, you’re suddenly &#8230; <small>[<a href="http://www.pointit.com/how-to-wrestle-a-hippo/">READ MORE</a>]</small>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Online Marketing Summit Seattle &#8211; SEO 2.0 notes</title>
		<link>http://www.pointit.com/oms-seattle-seo-20-expert-tip/</link>
		<comments>http://www.pointit.com/oms-seattle-seo-20-expert-tip/#comments</comments>
		<pubDate>Wed, 15 Jul 2009 22:59:23 +0000</pubDate>
		<dc:creator>Jon Lisbin</dc:creator>
				<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[rand fishkin]]></category>
		<category><![CDATA[seo tips]]></category>
		<category><![CDATA[seomoz]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=161</guid>
		<description><![CDATA[Rand Fishkin spoke recently at the Online Marketing Summit SEO 2.0. Basically this was meant for moderate to advanced level SEO ears. The main theme of Rand&#8217;s discussion was comparing an SEO Moz survey of &#8220;SEO Experts&#8221; to &#8220;correlation data.&#8221; &#8230; <small>[<a href="http://www.pointit.com/oms-seattle-seo-20-expert-tip/">READ MORE</a>]</small>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Notes From OMS Seattle &#8211; Planning &amp; Strategy Session (SEO)</title>
		<link>http://www.pointit.com/notes-from-oms-seattle-planning-strategy-session-seo/</link>
		<comments>http://www.pointit.com/notes-from-oms-seattle-planning-strategy-session-seo/#comments</comments>
		<pubDate>Thu, 02 Jul 2009 18:51:37 +0000</pubDate>
		<dc:creator>Jon Lisbin</dc:creator>
				<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[Online marketing Summit]]></category>
		<category><![CDATA[Ray "Catfish" Comstock]]></category>
		<category><![CDATA[SEO fundamentals]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=159</guid>
		<description><![CDATA[The first session I attended was presented by Ray &#8220;Catfish&#8221; Comstock, Senior SEO Director at Business Online. Catfish had a unique personality and although obviously very skilled at SEO seemed to be just or more passionate about landing a record &#8230; <small>[<a href="http://www.pointit.com/notes-from-oms-seattle-planning-strategy-session-seo/">READ MORE</a>]</small>]]></description>
		<wfw:commentRss>http://www.pointit.com/notes-from-oms-seattle-planning-strategy-session-seo/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Subdomain or subfolder: what&#8217;s your gut feeling?</title>
		<link>http://www.pointit.com/subdomain-or-subfolder-seo/</link>
		<comments>http://www.pointit.com/subdomain-or-subfolder-seo/#comments</comments>
		<pubDate>Tue, 28 Apr 2009 16:58:31 +0000</pubDate>
		<dc:creator>Midnight Rider</dc:creator>
				<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[blog sub folder]]></category>
		<category><![CDATA[blog subdomain]]></category>
		<category><![CDATA[sub domain]]></category>
		<category><![CDATA[sub folder]]></category>
		<category><![CDATA[subdomain or subfolder]]></category>
		<category><![CDATA[subdomain seo]]></category>
		<category><![CDATA[subfolder seo]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=151</guid>
		<description><![CDATA[One of my clients is thinking of putting up a secondary blog on their website (they already have one blog up and running!). So they asked me for an opinion on whether they should use a subdomain or a subfolder for this new blog. This question made me realize that for many bloggers it really is worth thinking about. So, what's the right answer? Which one should you go with? With SEO in mind, both have their advantages. <small>[<a href="http://www.pointit.com/subdomain-or-subfolder-seo/">READ MORE</a>]</small>]]></description>
		<wfw:commentRss>http://www.pointit.com/subdomain-or-subfolder-seo/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Top 10 questions to ask before you hire an SEM agency</title>
		<link>http://www.pointit.com/top-10-questions-to-ask-before-you-hire-an-sem-agency/</link>
		<comments>http://www.pointit.com/top-10-questions-to-ask-before-you-hire-an-sem-agency/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 00:28:01 +0000</pubDate>
		<dc:creator>Jon Lisbin</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Landing Page Optimization]]></category>
		<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[finding an online ad agency]]></category>
		<category><![CDATA[hiring a search agency]]></category>
		<category><![CDATA[sem agency]]></category>
		<category><![CDATA[tips for hiring an agency]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=150</guid>
		<description><![CDATA[No mistake about it, hiring a search agency is a big decision. It could impact the very success or failure of your company and career. You need to find an agency you can trust to make the right decisions for you. Here &#8230; <small>[<a href="http://www.pointit.com/top-10-questions-to-ask-before-you-hire-an-sem-agency/">READ MORE</a>]</small>]]></description>
		<wfw:commentRss>http://www.pointit.com/top-10-questions-to-ask-before-you-hire-an-sem-agency/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Metadata and Search Engines: Why Bother?</title>
		<link>http://www.pointit.com/metadata-and-search-engines-why-bother/</link>
		<comments>http://www.pointit.com/metadata-and-search-engines-why-bother/#comments</comments>
		<pubDate>Mon, 13 Apr 2009 22:18:42 +0000</pubDate>
		<dc:creator>Midnight Rider</dc:creator>
				<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[google metadata]]></category>
		<category><![CDATA[inktomi]]></category>
		<category><![CDATA[meta data]]></category>
		<category><![CDATA[metadata]]></category>
		<category><![CDATA[MSN metadata]]></category>
		<category><![CDATA[relevance ranking]]></category>
		<category><![CDATA[search engines metadata]]></category>
		<category><![CDATA[seo metadata]]></category>
		<category><![CDATA[Yahoo metadata]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=147</guid>
		<description><![CDATA[While it is true that metadata has become less important for relevance ranking, it hasn't lost it entirely. But why bother with it at all? Here are my reasons:
#1. Many search engines still use metadata.#2. Google still looks at metadata.#3. Accessibility and contextual relevancy.#4. Multi-versioning.#5. For your own sake! <small>[<a href="http://www.pointit.com/metadata-and-search-engines-why-bother/">READ MORE</a>]</small>]]></description>
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		<slash:comments>4</slash:comments>
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