Paid Search

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Point it attends HeroConf 2015

Our talented search marketing team recently attended HeroConf, a search marketing conference with a super hero theme. We love any sort of event where they combine deep industry knowledge with absurdity! This one did not disappoint. Here are the top things we learned AND loved from this fantastic conference:

Things we loved:

Chris Haleua. *mic drop*  But really, his session on the best […]

Lisa Sanner, MVP, Bing Ads

Lisa Sanner wins MVP award for Bing Ads!

I had the pleasure of interviewing the talented Lisa Sanner, our VP of Search Marketing last week.  At the beginning of the month, she was named as a Microsoft Most Valuable Professional, Bing Ads, by Steven Guggenheimer, the Corporate Vice President of Developer Experience and Evangelism for Microsoft.  She shared thoughts on her background as well as a few ways […]

AdWords Scripts To Save You Time (and Sanity!)

If you’ve been reading the Paid Search blogosphere you’ve most likely heard of Scripts. Simply put Scripts are lines of code that interact with your Google Adwords account to “retrieve” information or data or “tell” it to make a change. AdWords Scripts are incredibly powerful and can help you automate almost all of the tasks that you do manually for […]

Picture of United States on map with outline

Opening up World Markets – First Steps

It finally happened! After long, hard hours your AdWords account has been perfected; you’re opted into every new beta, you’ve got Bing generating more revenue than Google, you have 100% market share, quality scores are 10 across the board (even a couple of 11’s – and you didn’t think that was possible!), conversion rates are approaching 100%, your ad copy has […]

Google Dynamic Structured Snippets Ad Extension

On Monday, March 10th the Adwords blog announced the release of a new ad extension called Google Dynamic Structured Snippets.

What are Dynamic Structured Snippets?
According to Google:
“dynamic structured snippets are additional text that automatically shows with your search ads, highlighting industry-specific, structured information about your products and […]

RLSA

Strategies for RLSA Success

RLSA (Remarketing Lists for Search Ads) has been available since mid-2013 and since then, we’ve developed a few practices that have worked well with this Google feature.

Strategies:

Leverage Brand Loyalty – Launching a Brand RLSA campaign is a no-brainer. Mirror over the existing Brand campaign and bid higher for people who have visited anywhere on your site previously.  Even though a […]

FunProfitDynamicAds

How To Set Up 5 Types of Dynamic Ads

While the standard text ad is still arguably PPC marketers’ most used in the rolodex of ad types, Google is releasing more dynamic ad formats that are fluid, tailored, and lean away from keywords and instead use customer behavior audience data. So how do you go about setting up these dynamic ads to test yourself? If you haven’t had a […]