Category Archives: Paid Search

 

Google Shopping Campaigns: Overcoming Challenges

Moving away from PLAs and migrating to Shopping campaigns is one of the hottest topics in the PPC world this summer.  Google Shopping campaigns are designed to ease campaign management by allowing the creation of separate ad groups for the … [READ MORE]


Uhh yeah, we’re Growth Hackers.

About a month or so ago, I had a conversation with an industry friend and Bing Ads Evangelist John Gagnon (@jmgagnon) that went something like this: J: Hey Lisa – Are you growth hacking at Point It? L: What the … [READ MORE]


Remarkable Remarketing – Tips to Improve Your Google AdWords Remarketing Campaigns

Remarketing campaigns are relatively new on the scene but their impact on AdWords campaigns has been undeniable. Any advertiser looking to boost their existing performance has most likely embraced these but are they doing it properly? In our July version … [READ MORE]


Back to School 2014

  Back To School – What Is It Good For? When one door closes, another door opens. As marketers, we know that when graduation comes to a close, back to school (BTS) messaging starts up in its place. Yet as … [READ MORE]


Make the Most of Your Google Shopping Campaigns this Summer

  The kiddos just finished their last day of school, and we celebrated solstice, but there certainly won’t be summer break for search marketers. Parents are shopping earlier and earlier in preparation to send their kids back in style with … [READ MORE]


The Elusive Bing Ads Auto Tagging Feature Request

We all know how painful it is – you have thousands of keyword level destination URLs in your Bing Ads account, and you need to append UTM parameters to prevent your traffic from rendering as organic in Google Analytics. For … [READ MORE]


Facebook’s 1.91:1 Aspect Ratio and Grid Tool Simplified

Have you noticed that your Facebook news feed has been looking different recently? In the last few months, Facebook has made some updates to the layout of their platform, as well as their advertising requirements, which impacts the way that … [READ MORE]


PPC Hero Conf 2014 Top Takeaways

PPC Hero @ppchero and Hanapin Marketing @Hanapin hosted their 3rd Annual Hero Conf. 2014 in Austin, Texas on April 28th-29th where the number of attendees working with Pay Per Click doubled from last year with a full house of 400 … [READ MORE]


Quality Score – and the not-so-tricky ways to improve it

Luckily for me, I had the great opportunity to attend Hero Conf. 2014 in Austin early last week. Having not been before, I was unsure of what to expect; but, at the end of the two days, I had left … [READ MORE]


The Price Is Right: Why You Should Include Prices In Your Ads

If you’re familiar with the popular game show “The Price Is Right”, you’ll probably remember times where you’ve shouted seemingly random monetary values at your TV screen. Your goal? Get as close as you could to naming the actual price … [READ MORE]