Category Archives: Paid Search

 

International PPC: Optimizing Yandex Campaigns

As an agency, who manages PPC campaigns on Yandex, we strive to squeeze the maximum out of them. To gain efficiency on the Russian search engine, by trial and error, we test different strategies, experiment with Yandex.Direct’s new features and follow … [READ MORE]


Check It: Dynamic Search Campaigns

Google’s Dynamic Search Campaigns have been around for a while now but I’ve only recently rolled up my sleeves and sunk some time into launching and optimizing these campaigns.  I must admit – I am kicking myself for not giving … [READ MORE]


Google AdWords Impression Share: What is it? Why is it Important? How do I Increase It?

What is Impression Share? Impression Share is the number of impressions you have received divided by the estimated number of impressions that were available. Impression eligibility is based on a variety of factors, including: Quality Scores, Ad Rank, bids, settings, … [READ MORE]


The Importance of Local Listings

  One of the biggest misnomers with local listings is that putting up your listings will create a lift in traffic. However, this is not typically the case, nor is it the primary reason you should create listings. In some … [READ MORE]


Coaching a High-Functioning PPC Team

Okay I’ll admit it.  Like many others in Seattle, I’m still a little jazzed up about my beloved Seahawks winning the Super Bowl.  It was an exciting showcase of a team that works well together and where each player excels … [READ MORE]


Out with the Old and in with the New – Google Shopping Campaigns Roll Out of Beta

As an online advertiser who works closely with several Product Listing Ad campaigns, I’m very confident that the largest pain point advertiser’s face is gaining insight or access to their client’s feed. Looks like Google has listened to the masses … [READ MORE]


Six Weapons Of Influence: Part 1

As a marketing professional, it’s easy to lose track of who we are: influencers.  It’s our job to educate, promote and ultimately sell products or services for our clients.  To this end, we need to use all tools at our … [READ MORE]


Rule Based vs. Portfolio Bidding Models

Bid management is a discipline I find truly fascinating – and not because I find increasing or decreasing Max CPCs’ something to write home about. More so, it’s the ability to significantly improve the performance of your SEM campaigns through … [READ MORE]


5 Ways Display is Becoming More like Search

Display used to be treated like the online version of print advertising.  That meant, as an advertiser, I pick a publication, negotiate campaign details directly with the publisher and my ad gets placed on their site.  Well after you watch … [READ MORE]


Advice for Recent Grads Looking to Start a Career in Digital Marketing and PPC

It has been 6 months since graduating from Seattle University – where I earned a Bachelor in Business Degree for Marketing. Of course the next question was, what’s next? With my interest in the internet, I landed a position as … [READ MORE]