Happy Friday! This Friday we are taking a look at optimization for mobile devices. Why you might ask? Because let’s be honest, where you used to have an imprint in your jeans from your wallet, you now have an imprint from your phone. These articles take a look at the ways to utilize your advertising for mobile devices and how […]
In the era of flash sales, daily deals, and Black Friday (or Thursday), consumers seem to be more price conscious than ever. If you look at the slickdeals community, you’ll find that some will even go out of their way to save a few dollars off of $100+ items. So why does this matter? If your customers feel like they’re […]
As a part of the international team, at Point It, I frequently have to deal with keywords and ads localizations. While online translators, especially Google Translate, are great tools and real time and money savers, the quality of translation is still questionable. Translation agencies are definitely a better option, but unfortunately we have found that some of them fail to […]
As 2014 comes to a close many of us reflect on the past and brainstorm how we’re going to improve our lives as we take on the New Year. For many it’s to lose those extra holiday pounds, save a few more pennies, or spend more time with friends and family. Well this year (in addition to making it to […]
In October, 2013 – hot off the release of Google AdWords Enhanced Campaigns – Google released Estimated Total Conversions in an attempt to provide advertisers greater insight into (primarily) cross-device conversion tracking. Since the release of ETC, there’s been a host of updates to the product including calls as conversions (released shortly after estimated cross-device) in addition to cross-browser. Just […]
Happy New Years. It’s the time of year when people look back to reflect on what they did or did not do in the last 12 months and make resolutions for what they expect to do differently in the up-coming year. As you start the new year I’d recommend looking back – at your PPC accounts. No account is perfect […]
Happy Friday! Hopefully you had great Thanksgiving weekend and are recovering from the madness of Black Friday and Cyber Monday. This week we’ve gathered a mix of great articles – including recent industry updates and emerging trends for the New Year. First, let’s take a look back on the Google Pigeon update and how it’s changed the world of search.
The holiday season. A time when everyone around the world reflects on the things and people they are most thankful for. From being thankful for your friends and family to being thankful that your office is always stocked full with holiday treats, we all give thanks to many different things. But, there are some things we as paid search marketers […]
The holiday season is upon us, with Thanksgiving quickly approaching and Black Friday only a week away. Whether the season snuck up on you entirely, or you or you’re making last minute changes to your holiday strategy, we’ve got you covered. First, let’s take a look at some overall digital marketing predictions for the coming months.
Today we welcome another Friday with more great digital marketing news! This week we’re focusing on informative articles with industry leader opinions thrown in. From understanding search arbitrage to the fate of Amazon’s new search product, we’ve captured the highlights of this week’s news. First, let’s take a look at an infographic that details the impact smartphones have had on […]