Paid Search

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week

Happy Friday! Hopefully you had great Thanksgiving weekend and are recovering from the madness of Black Friday and Cyber Monday. This week we’ve gathered a mix of great articles – including recent industry updates and emerging trends for the New Year. First, let’s take a look back on the Google Pigeon update and how it’s changed the world of search.

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week

Today we welcome another Friday with more great digital marketing news! This week we’re focusing on informative articles with industry leader opinions thrown in. From understanding search arbitrage to the fate of Amazon’s new search product, we’ve captured the highlights of this week’s news. First, let’s take a look at an infographic that details the impact smartphones have had on […]

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week

The first week of November is behind us, and with a new month comes a new wave of news. This week we’ve brought you articles about the changing landscape of digital marketing. From 2015 predictions to recent industry updates, we’ve got you covered. And of course we’ve added some articles packed full of advice to help you navigate these changes […]

Yandex logo

Yandex: Catching Up On The Latest Updates

US holidays are approaching and the majority of domestic PPCers are getting ready for another, hopefully, great season; International Paid Search campaign managers are not resting either and are also looking for ways to grow their revenue. For anyone who is running paid search ads in Yandex, we summarized YA major roll outs for the second half of 2014 that […]

Location Extensions with Google My Business_Logo

Upgrading AdWords Location Extensions for Google My Business

What Are Location Extensions?

Location extensions are an important piece to any business that has physical, brick-and-mortar stores. They help you to show your business location information (i.e. address, phone number, map marker, ad text) to users. On mobile, location extensions will also include a directions link to your business. This encourages visitors to your B&M stores and can improve CTRs.

Where […]