The holiday season is upon us, with Thanksgiving quickly approaching and Black Friday only a week away. Whether the season snuck up on you entirely, or you or you’re making last minute changes to your holiday strategy, we’ve got you covered. First, let’s take a look at some overall digital marketing predictions for the coming months.
Today we welcome another Friday with more great digital marketing news! This week we’re focusing on informative articles with industry leader opinions thrown in. From understanding search arbitrage to the fate of Amazon’s new search product, we’ve captured the highlights of this week’s news. First, let’s take a look at an infographic that details the impact smartphones have had on […]
The first week of November is behind us, and with a new month comes a new wave of news. This week we’ve brought you articles about the changing landscape of digital marketing. From 2015 predictions to recent industry updates, we’ve got you covered. And of course we’ve added some articles packed full of advice to help you navigate these changes […]
Welcome to this week’s Point Taken: Halloween Edition! Before leaving work to gouge on candy tonight, we thought it’d be fun to explore Halloween through a digital marketing lens. First let’s take a look at how much key players are spending on Halloween keywords this season.
With $2 million spent in […]
US holidays are approaching and the majority of domestic PPCers are getting ready for another, hopefully, great season; International Paid Search campaign managers are not resting either and are also looking for ways to grow their revenue. For anyone who is running paid search ads in Yandex, we summarized YA major roll outs for the second half of 2014 that […]
TGIF, as the saying goes! We’re here celebrating the end of the week with our favorite articles. With the recent Penguin 3.0 release, it’s no shock that search related articles swept the news this week. Therefore, it’s only fitting that our first featured article walks us through the Google update that’s making headlines.
At the end of September, Google AdWords quietly rolled out Ad Customizers, a new ad format which allows advertisers to dynamically change ad copy by referencing a file uploaded to their account.
Once you start throwing around the phrase “dynamically changing ad copy”, you’ve peaked my interest! I decided to try out this slick new ad feature by testing the […]
What Are Location Extensions?
Location extensions are an important piece to any business that has physical, brick-and-mortar stores. They help you to show your business location information (i.e. address, phone number, map marker, ad text) to users. On mobile, location extensions will also include a directions link to your business. This encourages visitors to your B&M stores and can improve CTRs.
In conjunction with the Seattle Ecommerce Meetup group, join the digital marketing experts at Point It as they share some of their top digital advertising strategies for the holidays across Search, Social, Display & Analytics!
This is one of the most important times of the year for both brick […]
With Q4 and the holidays rapidly approaching, the majority of Retailers across the country are busy finalizing media plans in hopes to capitalize on the predicted bump in consumer spend this year over 2013. In addition to finalizing offers, creative, and media channels, smart Retailers are turning their focus to another key, yet often overlooked, consideration: attribution. Specifically, online to […]