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Category Archives: Paid Search
Top 10 SMX West 2013 Take Aways
On March 11th, Kim Thomas and Maddie Cary (wonderfully pictured here with some conference food) set out on an adventure—spending three straight days watching enthusiastic, savvy, passionate industry leaders present at San Jose’s SMX West 2013. Session after session was … [READ MORE]
3 Quick Ways to Get More Quality Impressions
Clients will frequently ask me if there are any quick and effective ways to increase paid search traffic without having to increase keyword or ad group bids. Here are some ideas I will usually offer that I find work well … [READ MORE]
Top 3 Tips to Find New Negatives for PLA Campaigns
Negative keywords are no-brainers. But in PLA campaigns, they often are neglected (or not as often optimized). Negative KWs in PLAs look, behave and are added exactly the same as negatives in your search campaigns. They can be applied on … [READ MORE]
Hit or Miss With YouTube
YouTube is certainly alluring – it’s difficult to refute that. Being the juggernaut of video content on the world wide web, your Google Account Management team will almost certainly try and convince you that it’s the missing, supplemental piece to … [READ MORE]
An Intro to International Keyword Research
I grabbed my tea the other morning, and was heading over to my desk when someone called out my name, “We’ve got another client who wants us to do International SEO for their website. By the way, how is your … [READ MORE]
AdWords for Video – FAQ
Since my last post, I have run into some questions that I am sure many have wondered as well. There have been quite a few developments within the UI since my last post, which has been great! So, below are … [READ MORE]
So the Holidays Happened…Now What?
The holiday season is almost upon us! We all know that this time of year is a mad frenzy for present shoppers to fill their virtual carts. But on the other side, paid search managers are also scrambling, using the … [READ MORE]
Writing Irresistible Ad Copy
As a naïve young man I was shocked that there existed, somewhere, actual human beings that would click the sponsored links at the top and sides of the SERP. These links are clearly paid advertisements and as such, I had … [READ MORE]
The Trials and Tribulations of Local Listings
At Point It, I am often handed the task of setting up local listings for various clients. I’ve meandered down the road of using paid listing distribution sites, which scatter listings across the vast wonderland that is the internet. However, … [READ MORE]
PPC Variations Performance Analysis and Reporting
In a previous article, I showed how to set up an account structure for easy slicing and analysis across variations of keyword themes, product types, regions, etc…. This time around, I’m going to show you how to aggregate that data, … [READ MORE]
