Category Archives: SEO

 

SEO Keyword Research Part II – Digging Into Analytics

Posted on April 19, 2012 by

Now that you know how to identify the 3 important types of keywords, it’s now time to start your research.  Almost all of the information you need for keyword research is out there, whether it is through the Google Adwords … [READ MORE]

February 2012 Google Algorithm Change (Panda 3.3)

Posted on March 8, 2012 by

Each year Google releases 500 or so updates to its ranking algorithm. Many of these changes are small, and fly under the average SEO radar. Others, like Panda, are huge and widely publicized. Recently Google has taken to announcing at … [READ MORE]

3 Important Elements to Consider When Link Building

Posted on November 23, 2011 by

SEO, for all intents and purposes, can be divided into two buckets: on-site and off-site. On-site SEO covers things like Title tags, Meta tags, keyword rich content and so on. It also includes indexing and usability factors such as page … [READ MORE]

Excel Tips and Tricks for a Successful and Efficient Data Analysis

Posted on September 30, 2011 by

Excel is the most important and powerful search marketing tool. In PPC Management, Excel is a must-have tool in addition to AdWords (adCenter) Editors. Building keyword lists, writing ad copy, analyzing data and preparing reports – all these tasks mostly … [READ MORE]

Performing SEO Keyword Research

Posted on September 15, 2011 by

For the longest time how to perform effective keyword research has been one of the most debated elements of search engine optimization.  Pretty much every SEO company and consultant out there has their own process. Unfortunately, not all methods of … [READ MORE]