Category Archives: SEO

 

301 Redirects: Where Site Redesign and SEO Meet

What Are 301 Redirects? In the simplest terms, a 301 redirect is a piece of code that sends one page to another automatically, where one URL gets redirected to another URL. Moz.com defines it as “…a way to send both … [READ MORE]


Google Knowledge Graph – Notable Website Details Feature

Back in 2012, Google rolled out a new feature in search that produced more ‘knowledgeable’ results for any given search query. Moving away from simply linking keywords in a search query to words on a webpage, Google now uses semantic … [READ MORE]


5 Solid Examples of Real Company $#^!

Links – they have always been a buzz word that has sometimes confused company owners. Links are a SEO term, and the idea of a link can be hard for a company owner to understand.  What they do understand is … [READ MORE]


The State of SEO

At least once a month, someone writes an “SEO is dead” post. While SEO is far from dead, and these sorts of posts usually make me laugh, these doomsayers are actually partially correct…you see, SEO as a discipline is far … [READ MORE]


Investing in SEO the Warren Buffett Way

As an SEO, one of the most common questions I get from potential clients goes something like this: “If we target keywords X, Y and Z, what kind of return can we expect on our investment? We need to know … [READ MORE]


A Beginners Guide to SEO Competitor Keyword Analysis

As a website owner, you know what words are important to you, but are there keywords that you could be missing out on?  Are there keyword variations, that you’re haven’t thought about, that are driving visits and conversions for others in … [READ MORE]


5 Tips to Help You Get the Most Out of SEO

Once upon a time, SEO was simple. Get a bunch of links, be generous with your keyword usage on-site, and bam, you rank. I’m not a fan of people who say SEO is dead (it’s not!) but that type of … [READ MORE]


6 Easy Ways To Find Web Content Ideas

In all of my years working in SEO, there have been a lot of changes.  From “Boston” to “Freshness” to “Panda” to “Penguin”, changes are always occurring, but one rule has always remained the same- Content is King.  Search engines, … [READ MORE]


5 Steps for Faster Page Load Speed

As the speed of the average Internet connection steadily improves, the acceptable load time for web pages continues to drop. How fast a web page loads can have an impact on bounce rate, time on site, conversion rates and even … [READ MORE]


SEO Keyword Research Part II – Digging Into Analytics

Now that you know how to identify the 3 important types of keywords, it’s now time to start your research.  Almost all of the information you need for keyword research is out there, whether it is through the Google Adwords … [READ MORE]