The holiday season is upon us, with Thanksgiving quickly approaching and Black Friday only a week away. Whether the season snuck up on you entirely, or you or you’re making last minute changes to your holiday strategy, we’ve got you covered. First, let’s take a look at some overall digital marketing predictions for the coming months.
One of the most difficult tasks for many working in marketing is to understand just how much it can be worth to cultivate a social following, and to build that community. Similarly, from a paid search perspective, while we are trying to lead potential customers to pages with as direct a conversion funnel as possible, we find ourselves with page […]
In conjunction with the Seattle Ecommerce Meetup group, join the digital marketing experts at Point It as they share some of their top digital advertising strategies for the holidays across Search, Social, Display & Analytics!
This is one of the most important times of the year for both brick […]
By now, the vast majority of digital marketers are familiar with this classic dichotomy – the need for cross-channel marketing vs. current technology and cross-channel expertise. The importance of cross-channel marketing is well understood; however, the majority of marketing organizations still operate in solos – Display, Social, + Search sharing information but continuing to function as independent business units. With […]
Point Taken – Top 5 Digital Marketing Articles of the Week
With a bit of a slower week in the news, our most recent article round-up is filled with great advice and useful insights covering a wide range of topics. Check out our top reads of the week, including our favorite: a Facebook experiment of “conscious liking.”
Happy August 1st! Can you believe it’s already halfway through summer? Although (thankfully) the weather hasn’t started to change yet, we are seeing some changes in the world of social media. This week’s articles include emerging social trends and how to utilize these changes for success. But first, our top article comes from Will Aronson about Google’s mysterious Quality Scores.
Here at Point It, we love managing paid social advertising campaigns. Why? Because most of the time, we eventually prove to our clients that it can be successful, and a legitimate channel that complements search and/or display very well. What is “success” you may ask? Most of our clients are lead gen or ecommerce, so […]
Good, relevant topics to create content for your audience to consume can come from many places, and finding great ideas can sometimes be as easy as shouting into the room “does anyone have a topic they’d like me to write about, today?” However, there are times when you just don’t know what to write about. Also, there are times when […]
So you have created a great Facebook Campaign. Your creative is sparkling like a lure, your headline reaches into your target audience’s soul making them question how they ever lived without you, and you can hardly believe Facebook’s estimated reach for painstakingly crafted audience.
So you push the Go Button, kick back and wait for your shares, comments, likes and conversions […]
So people have seen your ad, clicked it and ended up on your landing page, but didn’t convert; now what? Do you give up? It’s better to have loved and lost than to never have loved at all, right? WRONG! I say that’s baloney. There’s still hope; but you’re going to need some patience. The prospective customer/lead could actually have […]