social media

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Facebook Ad Relevance Score

Mid-last month, Facebook launched its Ad Relevance Score, a new feature that will eventually affect all ads running on the platform. The score, which is designated by an algorithm used to determine how relevant an ad is to users, is a number on a scale from 1 (not relevant) to 10 (very relevant).

To those familiar with Search advertising, this should […]

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The Rise of Video Ads: YouTube

Over the last year or so, video advertising has become increasingly popular. One way to implement video ads is through YouTube. YouTube video ads are a great way to get content out quickly to a lot of people who are already intending to watch a video and are highly engaged.

With popularity of these ads growing, I wanted to give some […]

Understand the Value of Your Social Followers

Understand the Value of Your Social Followers

One of the most difficult tasks for many working in marketing is to understand just how much it can be worth to cultivate a social following, and to build that community. Similarly, from a paid search perspective, while we are trying to lead potential customers to pages with as direct a conversion funnel as possible, we find ourselves with page […]

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Multi-Channel Strategy – Search + Social

By now, the vast majority of digital marketers are familiar with this classic dichotomy  – the need for cross-channel marketing vs. current technology and cross-channel expertise. The importance of cross-channel marketing is well understood; however, the majority of marketing organizations still operate in solos – Display, Social, + Search sharing information but continuing to function as independent business units. With […]

Point Taken – Top 5 Digital Marketing Articles of the Week ALL

Point Taken – Top 5 Digital Marketing Articles of the Week

Happy August 1st! Can you believe it’s already halfway through summer? Although (thankfully) the weather hasn’t started to change yet, we are seeing some changes in the world of social media. This week’s articles include emerging social trends and how to utilize these changes for success. But first, our top article comes from Will Aronson about Google’s mysterious Quality Scores.

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Identifying The True Cost of Social Advertising

Here at Point It, we love managing paid social advertising campaigns. Why? Because most of the time, we eventually prove to our clients that it can be successful, and a legitimate channel that complements search and/or display very well. What is “success” you may ask? Most of our clients are lead gen or ecommerce, so […]