Happy Friday yet again! This week at Point It, we are wrapping everything up social. We saw lots of content this week regarding putting your best foot forward in the social scene. From making your brand stick, to what stuck socially from March Madness. Be sure to read all 5 of these articles to keep up to date with everything […]
Mid-last month, Facebook launched its Ad Relevance Score, a new feature that will eventually affect all ads running on the platform. The score, which is designated by an algorithm used to determine how relevant an ad is to users, is a number on a scale from 1 (not relevant) to 10 (very relevant).
To those familiar with Search advertising, this should […]
Over the last year or so, video advertising has become increasingly popular. One way to implement video ads is through YouTube. YouTube video ads are a great way to get content out quickly to a lot of people who are already intending to watch a video and are highly engaged.
With popularity of these ads growing, I wanted to give some […]
As 2014 comes to a close many of us reflect on the past and brainstorm how we’re going to improve our lives as we take on the New Year. For many it’s to lose those extra holiday pounds, save a few more pennies, or spend more time with friends and family. Well this year (in addition to making it to […]
The holiday season is upon us, with Thanksgiving quickly approaching and Black Friday only a week away. Whether the season snuck up on you entirely, or you or you’re making last minute changes to your holiday strategy, we’ve got you covered. First, let’s take a look at some overall digital marketing predictions for the coming months.
One of the most difficult tasks for many working in marketing is to understand just how much it can be worth to cultivate a social following, and to build that community. Similarly, from a paid search perspective, while we are trying to lead potential customers to pages with as direct a conversion funnel as possible, we find ourselves with page […]
In conjunction with the Seattle Ecommerce Meetup group, join the digital marketing experts at Point It as they share some of their top digital advertising strategies for the holidays across Search, Social, Display & Analytics!
This is one of the most important times of the year for both brick […]
By now, the vast majority of digital marketers are familiar with this classic dichotomy – the need for cross-channel marketing vs. current technology and cross-channel expertise. The importance of cross-channel marketing is well understood; however, the majority of marketing organizations still operate in solos – Display, Social, + Search sharing information but continuing to function as independent business units. With […]
Point Taken – Top 5 Digital Marketing Articles of the Week
With a bit of a slower week in the news, our most recent article round-up is filled with great advice and useful insights covering a wide range of topics. Check out our top reads of the week, including our favorite: a Facebook experiment of “conscious liking.”
Happy August 1st! Can you believe it’s already halfway through summer? Although (thankfully) the weather hasn’t started to change yet, we are seeing some changes in the world of social media. This week’s articles include emerging social trends and how to utilize these changes for success. But first, our top article comes from Will Aronson about Google’s mysterious Quality Scores.