One of the most difficult tasks for many working in marketing is to understand just how much it can be worth to cultivate a social following, and to build that community. Similarly, from a paid search perspective, while we are trying to lead potential customers to pages with as direct a conversion funnel as possible, we find ourselves with page […]
In conjunction with the Seattle Ecommerce Meetup group, join the digital marketing experts at Point It as they share some of their top digital advertising strategies for the holidays across Search, Social, Display & Analytics!
This is one of the most important times of the year for both brick […]
With Q4 and the holidays rapidly approaching, the majority of Retailers across the country are busy finalizing media plans in hopes to capitalize on the predicted bump in consumer spend this year over 2013. In addition to finalizing offers, creative, and media channels, smart Retailers are turning their focus to another key, yet often overlooked, consideration: attribution. Specifically, online to […]
I don’t have to explain why having a search bar is an important tool for users browsing your site. One thing you may not know about, however, is how a search bar can benefit your understanding of users and their site experience.
While most Google Analytics pros will be well versed with this report, I think it’s important to sometimes return […]
Good, relevant topics to create content for your audience to consume can come from many places, and finding great ideas can sometimes be as easy as shouting into the room “does anyone have a topic they’d like me to write about, today?” However, there are times when you just don’t know what to write about. Also, there are times when […]
On Monday night, Google announced that Universal Analytics, their next big leap in providing insight to site owners and stakeholders, had exited its beta phase, and was now fully functional. With that, we bring you an overview of why now might be a great time to switch to it, what to look for to garner the best data, and what […]
Google Analytics is a free tool offered by Google, which allows a user to capture vast quantities of data about the demographics of a site’s visitors and the on-site behavior of those visitors. It has a number of features and abilities that can have even the most detail and data-driven person drooling.
I’ll be covering the following:
Display Enabled […]
Using analytics to create remarketing lists is a fantastic way to really narrow down the audience you want to hit. Let’s not waste any time — here is how you can prep. your website and activate your campaign.
1. Ensure you have the latest Google Analytics code with remarketing support on your site and auto-verify your work with Google Tag Assistant […]
In a previous article, I showed how to set up an account structure for easy slicing and analysis across variations of keyword themes, product types, regions, etc…. This time around, I’m going to show you how to aggregate that data, compare the various slices, and make sure that the results are meaningful enough to take action on.
There is only one […]
One of my favorite toys for effective PPC management is Excel, which may be linked to my general enthusiasm for math and marketing. In my years of managing accounts, I’ve found several tricks that make it much simpler to pull out actions from large data sets, and cut through […]