Category Archives: Web Analytics

 

Finding Topics to Create Great Content Using Analytics

Good, relevant topics to create content for your audience to consume can come from many places, and finding great ideas can sometimes be as easy as shouting into the room “does anyone have a topic they’d like me to write … [READ MORE]


Universal Analytics is Now Out of Beta!

On Monday night, Google announced that Universal Analytics, their next big leap in providing insight to site owners and stakeholders, had exited its beta phase, and was now fully functional. With that, we bring you an overview of why now … [READ MORE]


Google Analytics for e-Commerce – 5 Power Ups for Your e-Commerce Site

Google Analytics is a free tool offered by Google, which allows a user to capture vast quantities of data about the demographics of a site’s visitors and the on-site behavior of those visitors. It has a number of features and … [READ MORE]


How to Remarket Through Analytics

Using analytics to create remarketing lists is a fantastic way to really narrow down the audience you want to hit.  Let’s not waste any time — here is how you can prep. your website and activate your campaign. 1.  Ensure … [READ MORE]


PPC Variations Performance Analysis and Reporting

In a previous article, I showed how to set up an account structure for easy slicing and analysis across variations of keyword themes, product types, regions, etc…. This time around, I’m going to show you how to aggregate that data, … [READ MORE]


PPC Management and Data Analysis Made Easier in 4 Steps

One of my favorite toys for effective PPC management is Excel, which may be linked to my general enthusiasm for math and marketing. In my years of managing accounts, I’ve found several tricks that make it much simpler to pull … [READ MORE]


SEO Keyword Research Part II – Digging Into Analytics

Now that you know how to identify the 3 important types of keywords, it’s now time to start your research.  Almost all of the information you need for keyword research is out there, whether it is through the Google Adwords … [READ MORE]


Google Analytics Goes Social

So, you have been promoting your business online for a while now – amassing fans and likes, tweeting your companies every move. You’ve made the jump to the latest Facebook design after seeing our webinar. And for what? Has all … [READ MORE]


8 things I’ve learned about bid management tools

Note: This is kind of a continuation of my bid tool rant #1, however it’s not really a rant. I’m going to try to be more open minded this time   Here we go! It’s frustrating just trying to get … [READ MORE]


Excel Tips and Tricks for a Successful and Efficient Data Analysis

Excel is the most important and powerful search marketing tool. In PPC Management, Excel is a must-have tool in addition to AdWords (adCenter) Editors. Building keyword lists, writing ad copy, analyzing data and preparing reports – all these tasks mostly … [READ MORE]