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	<title>Search Engine Marketing &#124; Point It &#187; Web Analytics</title>
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	<link>http://www.pointit.com</link>
	<description>Point It simplifies search engine marketing with smart strategy, intelligent execution, and thoughtful communication. We stay on top of search tactics so you don’t have to.</description>
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		<title>PPC Management and Data Analysis Made Easier in 4 Steps</title>
		<link>http://www.pointit.com/ppc-management-and-data-analysis-made-easier-in-4-steps-2/</link>
		<comments>http://www.pointit.com/ppc-management-and-data-analysis-made-easier-in-4-steps-2/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 16:52:58 +0000</pubDate>
		<dc:creator>SamJ</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.pointit.com/?p=2536</guid>
		<description><![CDATA[One of my favorite toys for effective PPC management is Excel, which may be linked to my general enthusiasm for math and marketing. In my years of managing accounts, I&#8217;ve found several tricks that make it much simpler to pull &#8230; <small>[<a href="http://www.pointit.com/ppc-management-and-data-analysis-made-easier-in-4-steps-2/">READ MORE</a>]</small>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>SEO Keyword Research Part II – Digging Into Analytics</title>
		<link>http://www.pointit.com/seo-keyword-research-digging-into-analytics/</link>
		<comments>http://www.pointit.com/seo-keyword-research-digging-into-analytics/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 16:13:14 +0000</pubDate>
		<dc:creator>Tyler</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.pointit.com/?p=2498</guid>
		<description><![CDATA[Now that you know how to identify the 3 important types of keywords, it’s now time to start your research.  Almost all of the information you need for keyword research is out there, whether it is through the Google Adwords &#8230; <small>[<a href="http://www.pointit.com/seo-keyword-research-digging-into-analytics/">READ MORE</a>]</small>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Analytics Goes Social</title>
		<link>http://www.pointit.com/google-analytics-goes-social/</link>
		<comments>http://www.pointit.com/google-analytics-goes-social/#comments</comments>
		<pubDate>Thu, 05 Apr 2012 18:04:57 +0000</pubDate>
		<dc:creator>Dave Kuhl</dc:creator>
				<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.pointit.com/?p=2465</guid>
		<description><![CDATA[So, you have been promoting your business online for a while now &#8211; amassing fans and likes, tweeting your companies every move. You’ve made the jump to the latest Facebook design after seeing our webinar. And for what? Has all &#8230; <small>[<a href="http://www.pointit.com/google-analytics-goes-social/">READ MORE</a>]</small>]]></description>
		<wfw:commentRss>http://www.pointit.com/google-analytics-goes-social/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>8 things I&#8217;ve learned about bid management tools</title>
		<link>http://www.pointit.com/8-things-ive-learned-about-bid-management-tools/</link>
		<comments>http://www.pointit.com/8-things-ive-learned-about-bid-management-tools/#comments</comments>
		<pubDate>Fri, 21 Oct 2011 20:45:35 +0000</pubDate>
		<dc:creator>Jon Lisbin</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.pointit.com/?p=1728</guid>
		<description><![CDATA[Note: This is kind of a continuation of my bid tool rant #1, however it&#8217;s not really a rant. I&#8217;m going to try to be more open minded this time   Here we go! It&#8217;s frustrating just trying to get &#8230; <small>[<a href="http://www.pointit.com/8-things-ive-learned-about-bid-management-tools/">READ MORE</a>]</small>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Excel Tips and Tricks for a Successful and Efficient Data Analysis</title>
		<link>http://www.pointit.com/excel_tips_and_tricks_for_a_successful_and_efficient_data_analysis/</link>
		<comments>http://www.pointit.com/excel_tips_and_tricks_for_a_successful_and_efficient_data_analysis/#comments</comments>
		<pubDate>Fri, 30 Sep 2011 08:34:31 +0000</pubDate>
		<dc:creator>Serge Bondar</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Google Display Network]]></category>
		<category><![CDATA[Microsoft Bing]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[Data Analysis]]></category>
		<category><![CDATA[Excel]]></category>
		<category><![CDATA[ppc marketing]]></category>

		<guid isPermaLink="false">http://www.pointit.com/?p=1617</guid>
		<description><![CDATA[Excel is the most important and powerful search marketing tool. In PPC Management, Excel is a must-have tool in addition to AdWords (adCenter) Editors. Building keyword lists, writing ad copy, analyzing data and preparing reports – all these tasks mostly &#8230; <small>[<a href="http://www.pointit.com/excel_tips_and_tricks_for_a_successful_and_efficient_data_analysis/">READ MORE</a>]</small>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tips &amp; information on 8 different search engine marketing tactics I learned at Mozcon</title>
		<link>http://www.pointit.com/search-engine-marketing-tactics/</link>
		<comments>http://www.pointit.com/search-engine-marketing-tactics/#comments</comments>
		<pubDate>Thu, 11 Aug 2011 16:27:47 +0000</pubDate>
		<dc:creator>Jessica</dc:creator>
				<category><![CDATA[Facebook Advertising]]></category>
		<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Organic Search]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.pointit.com/?p=1468</guid>
		<description><![CDATA[Two weeks ago I had the opportunity to attend Mozcon in Seattle. I got to see a number of search engine marketing pros speak, and these are some of my favorite Mozcon strategies &#38; tips! 1. Use Micro conversions – &#8230; <small>[<a href="http://www.pointit.com/search-engine-marketing-tactics/">READ MORE</a>]</small>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Analyzing Correlation Between Paid Search Metrics</title>
		<link>http://www.pointit.com/ppc-correlation-calculator/</link>
		<comments>http://www.pointit.com/ppc-correlation-calculator/#comments</comments>
		<pubDate>Tue, 14 Jun 2011 21:52:23 +0000</pubDate>
		<dc:creator>Serge Bondar</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=1114</guid>
		<description><![CDATA[One of the important questions is the relationships between the metrics. How does an average position depend on max CPC? Or, how does the conversion volume (revenue) correlate with spend? Microsoft Excel is a great platform for understanding and exploring these relationships between two PPC metrics.  <small>[<a href="http://www.pointit.com/ppc-correlation-calculator/">READ MORE</a>]</small>]]></description>
		<wfw:commentRss>http://www.pointit.com/ppc-correlation-calculator/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Got Wheat?</title>
		<link>http://www.pointit.com/google_analytics_wheat_chaff/</link>
		<comments>http://www.pointit.com/google_analytics_wheat_chaff/#comments</comments>
		<pubDate>Wed, 30 Mar 2011 00:08:40 +0000</pubDate>
		<dc:creator>Dave Kuhl</dc:creator>
				<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[google analytics tips]]></category>
		<category><![CDATA[paid search tips]]></category>
		<category><![CDATA[web analytics]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=817</guid>
		<description><![CDATA[Looking at your data in Google Analytics can give you a false sense of security about how your account is doing (seriously). Let's see how to avoid the misleading stuff and how to use segmentation to get at what we really need. <small>[<a href="http://www.pointit.com/google_analytics_wheat_chaff/">READ MORE</a>]</small>]]></description>
		<wfw:commentRss>http://www.pointit.com/google_analytics_wheat_chaff/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ad Copy A/B Testing for Statistical Significance is Easy! (UPDATED)</title>
		<link>http://www.pointit.com/ad-copy-testing-for-statistical-significanc/</link>
		<comments>http://www.pointit.com/ad-copy-testing-for-statistical-significanc/#comments</comments>
		<pubDate>Fri, 04 Mar 2011 16:00:00 +0000</pubDate>
		<dc:creator>Serge Bondar</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=725</guid>
		<description><![CDATA[Calculate the statistical significance for your PPC text ad tests. What confidence level is enough to choose the winning ad copy? How much data you need? Read out blog to find answers on these questions and download the statistical significance calculator. <small>[<a href="http://www.pointit.com/ad-copy-testing-for-statistical-significanc/">READ MORE</a>]</small>]]></description>
		<wfw:commentRss>http://www.pointit.com/ad-copy-testing-for-statistical-significanc/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
		</item>
		<item>
		<title>&#8220;Binghoo &amp; Top Holiday PPC Tips&#8221; Webinar Is Now Available!</title>
		<link>http://www.pointit.com/ppc-tips-google-search-advertising/</link>
		<comments>http://www.pointit.com/ppc-tips-google-search-advertising/#comments</comments>
		<pubDate>Wed, 17 Nov 2010 01:30:27 +0000</pubDate>
		<dc:creator>Ian Mackie</dc:creator>
				<category><![CDATA[Google AdWords]]></category>
		<category><![CDATA[Microsoft Bing]]></category>
		<category><![CDATA[mobile search]]></category>
		<category><![CDATA[Paid Search]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Web Analytics]]></category>

		<guid isPermaLink="false">http://www.pointit.com/blog/?p=379</guid>
		<description><![CDATA[In case you missed our webinar from last week when we discussed the Bing/Yahoo merger and top holiday PPC tips, you can get the PDF or listen to it here &#8211; http://www.pointit.com/resources.htm Bing and Yahoo are finally getting married.  What &#8230; <small>[<a href="http://www.pointit.com/ppc-tips-google-search-advertising/">READ MORE</a>]</small>]]></description>
		<wfw:commentRss>http://www.pointit.com/ppc-tips-google-search-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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